This document summarizes a social media marketing breakfast presentation. It discusses 4 myths about social media marketing, 3 common mistakes or "plagues", and provides 2 examples of brands successfully using social media. The myths debunked are that companies have too many customers to engage, consumers don't care about online conversations, companies would be overwhelmed if consumers interacted online, and there is no ROI from social media. The plagues are using social media just as a push channel, campaign-based thinking, and flawed decision making processes. The examples highlighted are Starbucks' and Danone's social media strategies.