SlideShare a Scribd company logo
1 of 11
 Main blog
 3rd Party blog (WP, blogger)
 Micro blogging sites (tumblr, medium)
 Social Media (top social channels)
 Guest Blogging
 Blog post (topic: It should be keyword rich to target
search engines)
 Social media updates: [It should be engaging,
attractive for impression, drive traffic]
 Visual [videos & graphics]
 UGC
 Textual content (blog, guest blog, 3rd party blogging
sites, micro blogging)
 Video content (YT,Video)
 Graphics (SM,Top Image sharing sites)
 PPT Documents, infographics (SS and other
document & infographic sharing sites)
 QA (Discussion communities, groups and forums,
Blog commenting)
Clicks from search engines
 Targeted search terms
 Headings
 1st paragraph
 Internal linking
 Graphics, screenshots
 Define CTA for post
Clicks from social media
 Attractive and engaging content
 Visual
 Trailer work well than movies
Clicks from micro-blogging
 Small version of blog post
 Try different title
 CTA
Clicks from discussion communities
 Choose relevant discussion threads
 Share valuable info/solution add link if
required
Clicks from video
 ExplanatoryVideo
 Informative
 CTA
Please ask at:
 https://twitter.com/sandeepsktr
 https://www.linkedin.com/in/sandeepthakur5
52/
A Quick Guide on Target Audience, Marketing Channels, Content Distribution & Clicks

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A Quick Guide on Target Audience, Marketing Channels, Content Distribution & Clicks

  • 1.
  • 2.  Main blog  3rd Party blog (WP, blogger)  Micro blogging sites (tumblr, medium)  Social Media (top social channels)  Guest Blogging
  • 3.  Blog post (topic: It should be keyword rich to target search engines)  Social media updates: [It should be engaging, attractive for impression, drive traffic]  Visual [videos & graphics]  UGC
  • 4.  Textual content (blog, guest blog, 3rd party blogging sites, micro blogging)  Video content (YT,Video)  Graphics (SM,Top Image sharing sites)  PPT Documents, infographics (SS and other document & infographic sharing sites)  QA (Discussion communities, groups and forums, Blog commenting)
  • 5. Clicks from search engines  Targeted search terms  Headings  1st paragraph  Internal linking  Graphics, screenshots  Define CTA for post
  • 6. Clicks from social media  Attractive and engaging content  Visual  Trailer work well than movies
  • 7. Clicks from micro-blogging  Small version of blog post  Try different title  CTA
  • 8. Clicks from discussion communities  Choose relevant discussion threads  Share valuable info/solution add link if required
  • 9. Clicks from video  ExplanatoryVideo  Informative  CTA
  • 10. Please ask at:  https://twitter.com/sandeepsktr  https://www.linkedin.com/in/sandeepthakur5 52/