A privacy preserving framework for managing mobile ad requests and billing information
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A privacy preserving framework for managing mobile ad requests and billing information Do Your Projects With Technology Experts To Get this projects Call : 9566355386 / 99625 88976 Visit : www.lemenizinfotech.com / www.ieeemaster.com Mail : projects@lemenizinfotech.com
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A privacy preserving framework for managing mobile ad requests and billing information
- 1. Do Your Projects With Domain Experts… Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 1 LeMeniz Infotech 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : projects@lemenizinfotech.com A Privacy-Preserving Framework for Managing Mobile Ad Requests and Billing Information Abstract Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been developed to exploit this opportunity. From a privacy perspective, practically all systems developed so far are based either on a trusted third-party model or on a generalized architecture. We propose a system for delivering context, location, time, and preference-aware advertisements to mobiles with a novel architecture to preserve privacy. The main adversary in our model is the server distributing the ads, which is trying to identify users and track them, and to a lesser extent, other peers in the wireless network. When a node is interested in an ad, it forms a group of nearby nodes seeking ads and willing to cooperate to achieve privacy. Peers combine their interests using a shuffling mechanism in an ad-hoc network and send them through a primary peer to the ad-server. In this way, preferences are masqueraded to request custom ads, which are then distributed by the primary peer. Another mechanism is proposed to implement the billing process without disclosing user identities.
- 2. Do Your Projects With Domain Experts… Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 2 LeMeniz Infotech 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : projects@lemenizinfotech.com ARCHITECTURE EXISTING SYSTEM The main adversary in peer model is the server distributing the ads, which is trying to identify users and track them, and to a lesser extent, other peers in the wireless network.
- 3. Do Your Projects With Domain Experts… Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 3 LeMeniz Infotech 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : projects@lemenizinfotech.com DRAWBACK OF EXISTING SYSTEM Peers combine their interests using a shuffling mechanism in an ad-hoc network and send them through a primary peer to the ad-server. PROPOSED SYSTEM From a privacy perspective, practically all systems developed so far are based either on a trusted third-party model or on a generalized architecture. We propose a system for delivering context, location, time, and preference-aware advertisements to mobiles with a novel architecture to preserve privacy. It also implements the billing process without disclosing user identities. ADVANTAGE OF PROPOSED SYSTEM Identify users and track them, and to a lesser extent, other peers in the wireless network. More exposed to ads. Add to this GPS capability and computing user preferences, and a new level of targeted advertising can be attained. Capturing these users’ attention and achieving better customer satisfaction, consequently increasing the profitability of ads.
- 4. Do Your Projects With Domain Experts… Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 4 LeMeniz Infotech 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : projects@lemenizinfotech.com SYSTEM SPECIFICATION Hardware Requirements System : Pentium IV 2.4 GHz Hard Disk : 40 GB Floppy Drive : 1.44 Mb Monitor : 15 VGA Colour Mouse : Logitech Ram : 512 Mb Software Requirements Operating system : Windows Family Tools : eclipse/Netbeans Technology Used : Java Backend Used : SQL Server