SlideShare a Scribd company logo
Answer Any Market Sizing Questions
Toothbrushes
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 2
The Problem Statement
Estimate the toothbrush market size
Interview
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 3
The Problem Statement
Now, Pause The Video And Think Of Which Questions
Would You Ask To Clarify This Problem
Interview
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 4
Sample Clarifying Questions
What do you mean by market size? In volume (in # of toothbrushes)1
What is the timeframe I should consider? A full year (in # of pairs of toothbrushes sold per year)2
Do I have to size the market globally or for a specific region? The US market3
What do mean by “toothbrushes”? Consider all types of manual (vs. electric) toothbrushes in plastic
4
Who are the target customers? Individuals5
Do I have to size the sales from any distribution channels? Toothbrushes that can be found in any
retail/online stores (vs. toothbrushes sold only in pharmacy)
6
Solution
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 5
The Problem Statement Is Now Clarified Solution
Estimate the annual number of manual toothbrushes in plastic
sold in retail stores in the US market
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 6
The Problem Statement
Now, Pause The Video And Answer The
Previous Market Sizing Question
Interview
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 7
The Toothbrush Market Size Solution With An Issue Tree Solution
# of manual
toothbrushes in
plastic
sold per year
in the US
Average # of
toothbrushes bought
per year per customer
# of people
using manual
toothbrushes
# of people
using toothbrushes
% using manual
toothbrushes
US
Population
% using
toothbrushes
x
x
x
Frequency of
purchases (# of
times per year)
# of toothbrushes
bought per
purchase
x
% using plastic
toothbrushes
# using manual
toothbrushes in
plastic
x
300m
90%
270m
90%
90%
243m
219m
4 4
1
875m
© Copyright 2020 Sébastien Ritter for CareerInConsulting.com 8
An Example Of A Conclusion Solution
The estimate for the manual toothbrushes in plastic market size in France is 875m units
This is equivalent to 3.2 toothbrushes bought per person per year
A Market Sizing Example: Toothbrushes

More Related Content

What's hot

Country of origin effects
Country of origin effectsCountry of origin effects
Country of origin effects
Sameer Mathur
 
BMW Final
BMW FinalBMW Final
BMW Final
Youn Chung
 
Qvartz Case Interview Handbook
Qvartz Case Interview HandbookQvartz Case Interview Handbook
Qvartz Case Interview Handbook
Lewis Lin 🦊
 
Segmentation Methods for Management Consultants & Business Analysts
Segmentation Methods for Management Consultants & Business AnalystsSegmentation Methods for Management Consultants & Business Analysts
Segmentation Methods for Management Consultants & Business Analysts
Asen Gyczew
 
Consulting Frameworks - A Reference
Consulting Frameworks - A ReferenceConsulting Frameworks - A Reference
Consulting Frameworks - A Reference
Nitin MISRA
 
Daimler - Strategic Management
Daimler - Strategic ManagementDaimler - Strategic Management
Daimler - Strategic Management
Gamze Saba
 
Product strategy
Product strategyProduct strategy
Product strategy
Itamar Gilad
 
Volvo presentation
Volvo presentationVolvo presentation
Volvo presentation
ameya wadke
 
Understanding customer value
Understanding customer valueUnderstanding customer value
Understanding customer value
Sanjay Talukdar
 
Sony eyetoy final_report
Sony eyetoy final_reportSony eyetoy final_report
Sony eyetoy final_report
frankliu0617
 
2022-2021 casebook.pdf
2022-2021 casebook.pdf2022-2021 casebook.pdf
2022-2021 casebook.pdf
SlSl11
 
USA Sales & Distribution Strategies Strategies
USA Sales & Distribution Strategies StrategiesUSA Sales & Distribution Strategies Strategies
USA Sales & Distribution Strategies Strategies
Stephen Davis
 
Tesla Business Analysis
Tesla Business AnalysisTesla Business Analysis
Tesla Business Analysis
Luca Torroni
 
Applying Michael Porter's Five Forces
Applying Michael Porter's Five ForcesApplying Michael Porter's Five Forces
Applying Michael Porter's Five Forces
Wesley Shu
 
Sony eye toy hyderabad - taranum
Sony eye toy   hyderabad - taranumSony eye toy   hyderabad - taranum
Sony eye toy hyderabad - taranum
Taranum mohammed
 
12 Strategic Product Management - GE-McKinsey Matrix
12 Strategic Product Management -  GE-McKinsey Matrix12 Strategic Product Management -  GE-McKinsey Matrix
12 Strategic Product Management - GE-McKinsey Matrix
Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
Infocrest
 
Renault slide
Renault slideRenault slide
Renault slide
Yağız Elver
 
Mercedes benz marketing (stp)
Mercedes benz marketing  (stp)Mercedes benz marketing  (stp)
Mercedes benz marketing (stp)
Vikram Gujral
 
Ford Marketing Plan 2013
Ford Marketing Plan 2013Ford Marketing Plan 2013
Ford Marketing Plan 2013
crmowbray
 

What's hot (20)

Country of origin effects
Country of origin effectsCountry of origin effects
Country of origin effects
 
BMW Final
BMW FinalBMW Final
BMW Final
 
Qvartz Case Interview Handbook
Qvartz Case Interview HandbookQvartz Case Interview Handbook
Qvartz Case Interview Handbook
 
Segmentation Methods for Management Consultants & Business Analysts
Segmentation Methods for Management Consultants & Business AnalystsSegmentation Methods for Management Consultants & Business Analysts
Segmentation Methods for Management Consultants & Business Analysts
 
Consulting Frameworks - A Reference
Consulting Frameworks - A ReferenceConsulting Frameworks - A Reference
Consulting Frameworks - A Reference
 
Daimler - Strategic Management
Daimler - Strategic ManagementDaimler - Strategic Management
Daimler - Strategic Management
 
Product strategy
Product strategyProduct strategy
Product strategy
 
Volvo presentation
Volvo presentationVolvo presentation
Volvo presentation
 
Understanding customer value
Understanding customer valueUnderstanding customer value
Understanding customer value
 
Sony eyetoy final_report
Sony eyetoy final_reportSony eyetoy final_report
Sony eyetoy final_report
 
2022-2021 casebook.pdf
2022-2021 casebook.pdf2022-2021 casebook.pdf
2022-2021 casebook.pdf
 
USA Sales & Distribution Strategies Strategies
USA Sales & Distribution Strategies StrategiesUSA Sales & Distribution Strategies Strategies
USA Sales & Distribution Strategies Strategies
 
Tesla Business Analysis
Tesla Business AnalysisTesla Business Analysis
Tesla Business Analysis
 
Applying Michael Porter's Five Forces
Applying Michael Porter's Five ForcesApplying Michael Porter's Five Forces
Applying Michael Porter's Five Forces
 
Sony eye toy hyderabad - taranum
Sony eye toy   hyderabad - taranumSony eye toy   hyderabad - taranum
Sony eye toy hyderabad - taranum
 
12 Strategic Product Management - GE-McKinsey Matrix
12 Strategic Product Management -  GE-McKinsey Matrix12 Strategic Product Management -  GE-McKinsey Matrix
12 Strategic Product Management - GE-McKinsey Matrix
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
 
Renault slide
Renault slideRenault slide
Renault slide
 
Mercedes benz marketing (stp)
Mercedes benz marketing  (stp)Mercedes benz marketing  (stp)
Mercedes benz marketing (stp)
 
Ford Marketing Plan 2013
Ford Marketing Plan 2013Ford Marketing Plan 2013
Ford Marketing Plan 2013
 

Similar to A Market Sizing Example: Toothbrushes

BrushRite Marketing Plan
BrushRite Marketing PlanBrushRite Marketing Plan
BrushRite Marketing Plan
Miki Segal
 
Cottle taylor : Expanding the oral care group in india case study
Cottle taylor : Expanding the oral care group in india case studyCottle taylor : Expanding the oral care group in india case study
Cottle taylor : Expanding the oral care group in india case study
Bonny V Pappachan
 
Investor Pitch Deck For A Start Up PowerPoint Presentation Slides
Investor Pitch Deck For A Start Up PowerPoint Presentation Slides Investor Pitch Deck For A Start Up PowerPoint Presentation Slides
Investor Pitch Deck For A Start Up PowerPoint Presentation Slides
SlideTeam
 
Bivolino.com Top 10 lessons
Bivolino.com  Top 10 lessonsBivolino.com  Top 10 lessons
Bivolino.com Top 10 lessons
Carine Moitier
 
Cottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in IndiaCottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in India
Nuno Ferreira
 
Investor Pitch Deck For A Start Up Powerpoint Presentation Slides
Investor Pitch Deck For A Start Up Powerpoint Presentation SlidesInvestor Pitch Deck For A Start Up Powerpoint Presentation Slides
Investor Pitch Deck For A Start Up Powerpoint Presentation Slides
SlideTeam
 
Colgate palmolive co.
Colgate palmolive co.Colgate palmolive co.
Colgate palmolive co.
Vedika Bhangde
 
Colgate Palmolive Case Study Analysis
Colgate Palmolive Case Study AnalysisColgate Palmolive Case Study Analysis
Colgate Palmolive Case Study Analysis
Pratik Sanghvi
 
Logical Possibility PowerPoint Presentation Slides
Logical Possibility PowerPoint Presentation SlidesLogical Possibility PowerPoint Presentation Slides
Logical Possibility PowerPoint Presentation Slides
SlideTeam
 
Feasibility analysis powerpoint presentation slides
Feasibility analysis powerpoint presentation slidesFeasibility analysis powerpoint presentation slides
Feasibility analysis powerpoint presentation slides
SlideTeam
 
Colgate Precise :A Harvard case study
Colgate Precise :A Harvard case studyColgate Precise :A Harvard case study
Colgate Precise :A Harvard case study
Sudeepta Mohanta
 
New Product Assessment PowerPoint Presentation Slides
New Product Assessment PowerPoint Presentation SlidesNew Product Assessment PowerPoint Presentation Slides
New Product Assessment PowerPoint Presentation Slides
SlideTeam
 
Colgate-Palmolive Company: The Precision Toothbrush
Colgate-Palmolive Company: The Precision ToothbrushColgate-Palmolive Company: The Precision Toothbrush
Colgate-Palmolive Company: The Precision Toothbrush
Nirmal Padgelwar
 
Consumer Behaviour - Reccomendations Report
Consumer Behaviour - Reccomendations ReportConsumer Behaviour - Reccomendations Report
Consumer Behaviour - Reccomendations Report
Rebecca Holland
 
New Product Analysis Powerpoint Presentation Slides
New Product Analysis Powerpoint Presentation SlidesNew Product Analysis Powerpoint Presentation Slides
New Product Analysis Powerpoint Presentation Slides
SlideTeam
 
New Product Analysis PowerPoint Presentation Slides
New Product Analysis PowerPoint Presentation Slides New Product Analysis PowerPoint Presentation Slides
New Product Analysis PowerPoint Presentation Slides
SlideTeam
 
Colgate precision case study pgpmx mumbai group a dec2015
Colgate precision case study pgpmx mumbai group a dec2015Colgate precision case study pgpmx mumbai group a dec2015
Colgate precision case study pgpmx mumbai group a dec2015
Sanmeet Dhokay
 
Business Angel Funding PowerPoint Presentation Slides
Business Angel Funding PowerPoint Presentation SlidesBusiness Angel Funding PowerPoint Presentation Slides
Business Angel Funding PowerPoint Presentation Slides
SlideTeam
 
Competitor Marketing Analysis Framework PowerPoint Presentation Slides
Competitor Marketing Analysis Framework PowerPoint Presentation Slides Competitor Marketing Analysis Framework PowerPoint Presentation Slides
Competitor Marketing Analysis Framework PowerPoint Presentation Slides
SlideTeam
 
Venture Capital Financing Powerpoint Presentation Slides
Venture Capital Financing Powerpoint Presentation SlidesVenture Capital Financing Powerpoint Presentation Slides
Venture Capital Financing Powerpoint Presentation Slides
SlideTeam
 

Similar to A Market Sizing Example: Toothbrushes (20)

BrushRite Marketing Plan
BrushRite Marketing PlanBrushRite Marketing Plan
BrushRite Marketing Plan
 
Cottle taylor : Expanding the oral care group in india case study
Cottle taylor : Expanding the oral care group in india case studyCottle taylor : Expanding the oral care group in india case study
Cottle taylor : Expanding the oral care group in india case study
 
Investor Pitch Deck For A Start Up PowerPoint Presentation Slides
Investor Pitch Deck For A Start Up PowerPoint Presentation Slides Investor Pitch Deck For A Start Up PowerPoint Presentation Slides
Investor Pitch Deck For A Start Up PowerPoint Presentation Slides
 
Bivolino.com Top 10 lessons
Bivolino.com  Top 10 lessonsBivolino.com  Top 10 lessons
Bivolino.com Top 10 lessons
 
Cottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in IndiaCottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in India
 
Investor Pitch Deck For A Start Up Powerpoint Presentation Slides
Investor Pitch Deck For A Start Up Powerpoint Presentation SlidesInvestor Pitch Deck For A Start Up Powerpoint Presentation Slides
Investor Pitch Deck For A Start Up Powerpoint Presentation Slides
 
Colgate palmolive co.
Colgate palmolive co.Colgate palmolive co.
Colgate palmolive co.
 
Colgate Palmolive Case Study Analysis
Colgate Palmolive Case Study AnalysisColgate Palmolive Case Study Analysis
Colgate Palmolive Case Study Analysis
 
Logical Possibility PowerPoint Presentation Slides
Logical Possibility PowerPoint Presentation SlidesLogical Possibility PowerPoint Presentation Slides
Logical Possibility PowerPoint Presentation Slides
 
Feasibility analysis powerpoint presentation slides
Feasibility analysis powerpoint presentation slidesFeasibility analysis powerpoint presentation slides
Feasibility analysis powerpoint presentation slides
 
Colgate Precise :A Harvard case study
Colgate Precise :A Harvard case studyColgate Precise :A Harvard case study
Colgate Precise :A Harvard case study
 
New Product Assessment PowerPoint Presentation Slides
New Product Assessment PowerPoint Presentation SlidesNew Product Assessment PowerPoint Presentation Slides
New Product Assessment PowerPoint Presentation Slides
 
Colgate-Palmolive Company: The Precision Toothbrush
Colgate-Palmolive Company: The Precision ToothbrushColgate-Palmolive Company: The Precision Toothbrush
Colgate-Palmolive Company: The Precision Toothbrush
 
Consumer Behaviour - Reccomendations Report
Consumer Behaviour - Reccomendations ReportConsumer Behaviour - Reccomendations Report
Consumer Behaviour - Reccomendations Report
 
New Product Analysis Powerpoint Presentation Slides
New Product Analysis Powerpoint Presentation SlidesNew Product Analysis Powerpoint Presentation Slides
New Product Analysis Powerpoint Presentation Slides
 
New Product Analysis PowerPoint Presentation Slides
New Product Analysis PowerPoint Presentation Slides New Product Analysis PowerPoint Presentation Slides
New Product Analysis PowerPoint Presentation Slides
 
Colgate precision case study pgpmx mumbai group a dec2015
Colgate precision case study pgpmx mumbai group a dec2015Colgate precision case study pgpmx mumbai group a dec2015
Colgate precision case study pgpmx mumbai group a dec2015
 
Business Angel Funding PowerPoint Presentation Slides
Business Angel Funding PowerPoint Presentation SlidesBusiness Angel Funding PowerPoint Presentation Slides
Business Angel Funding PowerPoint Presentation Slides
 
Competitor Marketing Analysis Framework PowerPoint Presentation Slides
Competitor Marketing Analysis Framework PowerPoint Presentation Slides Competitor Marketing Analysis Framework PowerPoint Presentation Slides
Competitor Marketing Analysis Framework PowerPoint Presentation Slides
 
Venture Capital Financing Powerpoint Presentation Slides
Venture Capital Financing Powerpoint Presentation SlidesVenture Capital Financing Powerpoint Presentation Slides
Venture Capital Financing Powerpoint Presentation Slides
 

Recently uploaded

一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
aweuwyo
 
Chennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in ChennaiChennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in Chennai
rajni kaurn06
 
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
nguqayx
 
LinkedIn Strategic Guidelines for June 2024
LinkedIn Strategic Guidelines  for June 2024LinkedIn Strategic Guidelines  for June 2024
LinkedIn Strategic Guidelines for June 2024
Bruce Bennett
 
LACA Nepal Budget 2081-dknfenjnfjnf82.docx
LACA Nepal Budget 2081-dknfenjnfjnf82.docxLACA Nepal Budget 2081-dknfenjnfjnf82.docx
LACA Nepal Budget 2081-dknfenjnfjnf82.docx
YamRajBohara
 
美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】
美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】
美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】
balliuvilla512
 
0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf
Thomas GIRARD BDes
 
NOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdf
NOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdfNOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdf
NOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdf
SanskariYuvi
 
internship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete buildinginternship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete building
ThihaHtun17
 
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
ahmedendrise81
 
一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理
一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理
一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理
eaoko
 
PAC_Orientation_Package.ppt Post abortion care Post abortion care Post a...
PAC_Orientation_Package.ppt  Post abortion care  Post abortion care    Post a...PAC_Orientation_Package.ppt  Post abortion care  Post abortion care    Post a...
PAC_Orientation_Package.ppt Post abortion care Post abortion care Post a...
Addis53
 
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
uhynup
 
欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】
brunasordi905
 
Khushi Saini, An Intern from The Sparks Foundation
Khushi Saini, An Intern from The Sparks FoundationKhushi Saini, An Intern from The Sparks Foundation
Khushi Saini, An Intern from The Sparks Foundation
khushisaini0924
 
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
landrielgabriel274
 
一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证
一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证
一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证
xnehzcy
 
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
zukou
 
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In IndoreIndore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
babesbookhot
 
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebgPresentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
akhilmgupta0308
 

Recently uploaded (20)

一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
 
Chennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in ChennaiChennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in Chennai
 
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
 
LinkedIn Strategic Guidelines for June 2024
LinkedIn Strategic Guidelines  for June 2024LinkedIn Strategic Guidelines  for June 2024
LinkedIn Strategic Guidelines for June 2024
 
LACA Nepal Budget 2081-dknfenjnfjnf82.docx
LACA Nepal Budget 2081-dknfenjnfjnf82.docxLACA Nepal Budget 2081-dknfenjnfjnf82.docx
LACA Nepal Budget 2081-dknfenjnfjnf82.docx
 
美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】
美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】
美洲杯投注-美洲杯投注比分-美洲杯投注比分投注|【​网址​🎉ac44.net🎉​】
 
0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf
 
NOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdf
NOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdfNOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdf
NOSE CANCER Yashita lesson plan Health & Cancer Related Topics.pdf
 
internship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete buildinginternship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete building
 
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
 
一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理
一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理
一比一原版(lincoln学位证书)英国林肯大学毕业证如何办理
 
PAC_Orientation_Package.ppt Post abortion care Post abortion care Post a...
PAC_Orientation_Package.ppt  Post abortion care  Post abortion care    Post a...PAC_Orientation_Package.ppt  Post abortion care  Post abortion care    Post a...
PAC_Orientation_Package.ppt Post abortion care Post abortion care Post a...
 
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
 
欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩买球平台-正规欧洲杯足彩买球平台|【​网址​🎉ac99.net🎉​】
 
Khushi Saini, An Intern from The Sparks Foundation
Khushi Saini, An Intern from The Sparks FoundationKhushi Saini, An Intern from The Sparks Foundation
Khushi Saini, An Intern from The Sparks Foundation
 
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
 
一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证
一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证
一比一原版办理(SFU毕业证)西蒙菲莎大学毕业证
 
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
 
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In IndoreIndore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
 
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebgPresentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
 

A Market Sizing Example: Toothbrushes

  • 1. Answer Any Market Sizing Questions Toothbrushes
  • 2. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 2 The Problem Statement Estimate the toothbrush market size Interview
  • 3. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 3 The Problem Statement Now, Pause The Video And Think Of Which Questions Would You Ask To Clarify This Problem Interview
  • 4. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 4 Sample Clarifying Questions What do you mean by market size? In volume (in # of toothbrushes)1 What is the timeframe I should consider? A full year (in # of pairs of toothbrushes sold per year)2 Do I have to size the market globally or for a specific region? The US market3 What do mean by “toothbrushes”? Consider all types of manual (vs. electric) toothbrushes in plastic 4 Who are the target customers? Individuals5 Do I have to size the sales from any distribution channels? Toothbrushes that can be found in any retail/online stores (vs. toothbrushes sold only in pharmacy) 6 Solution
  • 5. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 5 The Problem Statement Is Now Clarified Solution Estimate the annual number of manual toothbrushes in plastic sold in retail stores in the US market
  • 6. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 6 The Problem Statement Now, Pause The Video And Answer The Previous Market Sizing Question Interview
  • 7. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 7 The Toothbrush Market Size Solution With An Issue Tree Solution # of manual toothbrushes in plastic sold per year in the US Average # of toothbrushes bought per year per customer # of people using manual toothbrushes # of people using toothbrushes % using manual toothbrushes US Population % using toothbrushes x x x Frequency of purchases (# of times per year) # of toothbrushes bought per purchase x % using plastic toothbrushes # using manual toothbrushes in plastic x 300m 90% 270m 90% 90% 243m 219m 4 4 1 875m
  • 8. © Copyright 2020 Sébastien Ritter for CareerInConsulting.com 8 An Example Of A Conclusion Solution The estimate for the manual toothbrushes in plastic market size in France is 875m units This is equivalent to 3.2 toothbrushes bought per person per year