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Project Report
On
“New Sign Ups & Retention of Members towards Walmart, Zirakpur”
Submitted in partial fulfillment of the
Requirement of degree of Master of Business Administration
Submitted To:- Submitted By:-
Dr. RajpreetKaur (Abhishek Sharma)
AssistantProfessor RegistrationNo1818696
Batch 2018-20
Department of Management
I .K. Gujral Punjab Technical University,
Main Campus, Kapurthala (Punjab), India

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Acknowledgment
I feel immense pleasure to give the credit of my project work not only to one individual as this
work is integrated effort of all those who concerned with it. I want to owe my thanks to all those
individuals who guided me to move on the track.
I sincerely express my gratitude to Mr. Sachin Ohri, Co- manager at Wal-Mart store, Zirakpur,
and to the associates of Wal-Mart for helping me in completing my project work.
My Special thanks to Mr. Arjun Singh (Human Resource Manager) and Mr. Tarun Seth
(Assistant Manager – market) for providing great support and help whenever required.
I am highly indebted to my esteemed learned teacher and supervisor DR. Rajpreet Kaur
Assistant Professor, I.K.Gujral Punjab Technical University, Kapurthala, without his help the
completion of the project would not have been possible.
Lastly, I would also like to thank my parents and friends who helped me a lot in
finalizing this project within the limited time frame.
( )
Abhishek Sharma

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Certificate of authenticity
This is to certify that Abhishek Sharma, student Master of Business Administration has
successfully completed this project topic “New Sign Ups &Retention of Members towards
Walmart” under the guideline of Dr. Rajpreet Kaur.
I hereby confirm that this is original piece of data. It has not been copied from anywhere. This
project is absolutely genuine and does not indulge in plagiarism of any kind. The reference taken
in marketing this project has been declared at the end of each chapter.
(Abhishek Sharma)

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Table of Contents
Chapter-1...........................................................................................................................................9
Introduction .......................................................................................................................................9
Segments:.....................................................................................................................................10
Ethics of walmart..........................................................................................................................12
Brands .........................................................................................................................................14
Competitors..................................................................................................................................17
Vision and mission........................................................................................................................19
Walmart values, culture, and guiding principles ..............................................................................19
Stores...........................................................................................................................................20
Need of study...................................................................................................................................21
Objectives of study...........................................................................................................................22
Scheme of the project:.......................................................................................................................23
Chapter-2.........................................................................................................................................25
Review of literature ..........................................................................................................................25
Role of the company .....................................................................................................................28
Licences used in sign up of members .............................................................................................29
Chapter-3.........................................................................................................................................30
Research Methodology .....................................................................................................................30
Research Design ...........................................................................................................................30
Chapter-4.........................................................................................................................................31
Data analysis and interpretation .........................................................................................................31
Retention of Members per week:-...............................................................................................32
Chapter 5:-.......................................................................................................................................33
Finding and suggestions ....................................................................................................................33
Challenges and Problem faced in market:.......................................................................................33
Finding/Suggestion:..........................................................................................................................34
Swot analysis of walmart ..................................................................................................................36
Strengths......................................................................................................................................36
Weaknesses..................................................................................................................................36
Opportunity..................................................................................................................................36
Threats.........................................................................................................................................37

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Chapter-6.........................................................................................................................................38
Summary & Conclusion....................................................................................................................38
List of references..............................................................................................................................39

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List of table
Table No Content Page No
4.1 Market related new sign up of members 30
4.2 Retention of members per weak 31

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List of graph
Graph No Content Page No.
4.1 Market related new sign up of members 30
4.2 Retention of members per weak 31

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Chapter-1
Introduction
Walmart is an American multinational retail corporation that operates a chain of hypermarkets,
discount department stores, and grocery stores, headquartered in Bentonville, Arkansas. The
company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also
owns and operates Sam's Club retail warehouses. As of April 30, 2019, Walmart has 11,368
stores and clubs in 27 countries, operating fewer than 55 different names. The company operates
under the name Walmart in the United States and Canada, and as Best Price in India. It has
wholly owned operations in Argentina, Chile, Canada, and South Africa. Since August 2018,
Walmart only holds a minority stake in Walmart Brazil; with 20-percent of the company's shares,
and private equity firm Advent International holding 80-percent ownership of the company.
Walmart is the world's largest company by revenue, over US$500 billion,
according to Fortune Global 500 list in 2018. It is also the largest private employer in the world
with 2.2 million employees. It is a publicly traded family-owned business, as the company is
controlled by the Walton family. Sam Walton's heirs own over 50-percent of Walmart through
their holding company Walton Enterprises and through their individual holdings.
Wal-Mart India Private Limited (“Walmart India”) is the wholly owned
subsidiary of Walmart Inc., the world‟s leading retailer renowned for its efficiency and expertise
in logistics, supply chain management and sourcing. Walmart entered India in 2007 and opened
its first store in India in Amritsar, Punjab on 29th May, 2009. In 2013, Walmart India became a
wholly owned subsidiary of Walmart Inc.
Today, Walmart India owns and operates 26 B2B Cash & Carry stores under the
brand name of Best Price Modern Wholesale Stores (“Best Price”) in 9 states across the country.
It also operates 3 Fulfillment Centers in the country - Mumbai, Luck now and Hyderabad. Our
business in India is membership-based and we have more than one million members, majority of
who are small resellers. Other business segments who are our members are hotels, restaurants,
offices and institutions. We support them with high quality products at consistent, transparent
and competitive prices so that their businesses prosper
.
Walmart India opened its first Fulfillment Center (FC) in Mumbai in November
2017 to enable kiranas, resellers & other businesses in Mumbai and neighboring areas to get
access to a wide & exciting assortment of merchandise relevant to them without stepping out of
their stores. The second FC was opened in 2018 in Lucknow and the third one is located in
Hyderabad. The FCs have been

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Curated keeping in mind the finer nuances of convenience of small resellers, kiranas & other
businesses – choice, value and service that they expect – great quality and competitively priced
merchandise, doorstep delivery and easy payment solutions.
The FCs contribute to the State and local economies by creating over 1500 direct
& indirect local jobs, developing SME suppliers, and enabling small businesses to succeed. This
model is a definitive step towards building an impactful distribution eco-system.
In addition to Cash & Carry business in India, Walmart contributes to the Indian economy
in many other ways, including through Global Sourcing Centre and the Technology Centre,
Walmart Labs and the most recent investment in Flipchart.
Walmart India Private Limited is a wholly owned subsidiary of Walmart Inc. Walmart India
owns and operates 25 Best Price Modern Wholesale stores. The company also operates 2
Fulfillment Centers in India. The first store opened in Amritsar in 2009.
A membership-based cash and carry business, Best Price offers an assortment of approximately
5,000 items at competitive wholesale prices. This allows retailers and business owners to lower
operating cost and helps maximize revenue. A typical Best Price store spans approximately
50,000 sq. ft. and sells a wide range of fresh, frozen and chilled food, fruits and vegetables, dry
groceries, personal and home care, hotel and restaurant supplies, clothing, office supplies and
other general merchandise items.
Segments:
Best Price offers relevant categories for these sub segments such as

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www.walmart.com

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Ethics of walmart
Agenda
 Culture and value
I. Service to our customers
II. Respect for the individual
III. Strive for excellence
IV. Act with integrity
 Global statement of Ethics
The following must be immediately
 Prohibited conduct:-
Inappropriate language
Theft& fraud
Harassment
ETHICS
Repulational
Risk
Incorect
Response
Information
System
Hacking
Office
Miscudent
Bribery

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 Conflict of interest:-
Romantic and family relationship with a direct report or associate whose employment
term you may influence.
 Gift and entertainment :-
 Do not aspect
a) Gifts
b) Entertainment
c) Personal favour
 From any supplier and service provider with you have a bus relationship?
Discrimination and harassment
 Do not discriminate :-
We should provide an environment face of discrimination to our associate customers,
members or suppliers.
 Do not harsh:-
 Sexual advance, request for sexual favour
 Displaying sexually suggestive pictures
 Wage and hour compliance:-
 Accurate record {financial integrity}
 Be honest and accurate
 Prohibited practice
 Compliance programme:-
 Promote culture and integrity
 Operate lawfully and responsibly
 Create a grade working environment
 Build customers trust
www.ethics@walmart.com

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Brands
Best Price stores have a dedicated Private Label program to meet the unique needs of resellers
('Kirana stores'), offices and institutions, hotels, restaurants and caterers.
This program has been designed after in-depth and meticulous research on the
demographic structure of our country and its unique needs, demands and aspirations of various
business segments.
Private label products are sourced in compliance with all legal and regulatory
requirements (conformance to ethical, social and environmental norms, quality, food safety, and
packaging). A dedicated team ensures that all the products are rigorously tested for quality and
adherence to the highest standards before they are sold at our stores. As products for Private
Label are sourced from local suppliers and manufacturers in the SME category, it helps boost the
local economy and strengthen the company‟s supply chain.
Best Price offers two exclusive private brands: Right Buy and Member's Mark. These
brands are exclusively available at all 21 Best Price stores. The brand promise of the two brands
is “High on Quality, big on Savings.
Right Buy:-
This is an opening price point brand that offers quality products at low prices. The brand
offers a promise of “Pay less, Save more” enabling members to enhance their profits. It offers
products across food, grocery, cleaning aids and more. Some of the bestselling products are bath
towels, hand towels, glass cleaner, toilet cleaner, floor cleaners, cornflakes, variety of pulses,

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papad, spices, sugar, salt, Assam blend CTC tea leaves, cookies, mustard oil, pet bottles,
toothbrush, paper ream, pen, pencil, files and match boxes.
Member’s Mark:-
The brand that stands for “Selected for quality” offers high levels of quality equivalent to
the leading brands, but at very competitive prices. These products employ strictest test standards
to ensure high levels of quality. Products include frozen mixed vegetables, frozen green peas,
drinking water, dander ghee, vacuum pack dry fruits, sulphur less sugar, fruit drink variants in
apple, orange, mango, guava, mixed fruit juices, CFL light bulbs, executive chairs and
apparel/home collection.
Great Value:
It was launched in 1993 (but products were made as early as 1992) and forms the second
tier, or national brand equivalent of Wal-Mart‟s grocery branding strategy
Products offered through the Great Value brand are often claimed to be as good as national
brand offerings, but are typically sold at a lower price because of lower marketing and
advertising expense. As a house or store brand, the Great Value line does not consist of goods
produced by Walmart, but is a labeling system for items manufactured and packaged by a

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number of agricultural and food corporations, such as ConAgra, and Lee which, in addition to
releasing products under its own brands and exclusively for Walmart, also manufactures and
brands foods for a variety of other chain stores. Often, this labeling system, to the dismay of
consumers, does not list location of manufacture of the product. Walmart contends that all Great
Value products are produced in the United States. Otherwise, the country of origin would be
listed.
Onn:-
A new brand has been introduced by the company i.e. ONN and has been segmented into
electronics department and has a fresh start with 2 products a fan and clothing iron.
www.walmartproducts.com

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Competitors
The major competitors of Walmart India – Best Price are as follows:
 Metro – Cash and Carry.
 Reliance
 D mart
 Big Bazaar
Metro – Cash and Carry:-
METRO Cash and Carry is an international wholesale chain, owned by Metro AG, which
operates membership-only warehouse clubs across Europe, China, India, Japan and Pakistan.
The cash and carry concept is based around self-service and bulk buying targets business owners.
Core customer groups are hotels, restaurants, caterers, traders and other business professionals.
Reliance Market:-
Reliance Market is a wholesale cash and carry store chain that aims at supporting their growth
and providing them with a modern distribution system. Reliance Retail opened the first Reliance
Market in 2018 and since then Reliance Market has grown rapidly with 46 stores serving over
2.5 million member partners.
Reliance Market operates on the principle of „less is more‟ that is “buy for less‟ – „operate for
less‟ – „sell for less‟ relying on higher efficiency of asset utilization and passing on higher value
to customers.
Reliance operates chain of neighborhood stores, supermarkets, wholesale cash & carry, specialty
stores and online stores. In the consumer electronics category Reliance Retail operates Reliance
Digital, Reliance Digital Express Mini stores and Jio stores, and in fashion & lifestyle category it
operates Reliance Trends, Trends Women, Project Eve, Reliance Footprint, Reliance Jewels and
AJIO.com in addition to a large number of partner brand stores across the country.
D mart:-
D mart provided extensive range of fruits, vegetables, dairy and frozen products, grocery and
staples, daily essentials, home and personal care products, bed and bath, luggage, footwear,
crockery, toys and games, plastic containers, home and kitchen appliances, utensils, cutlery,
sports goods, furnishings, stationery, and school supplies. It may also have a fashion section
where you can shop from a wide range of apparels for men, women and children. The neat and
well-planned layout of this air-conditioned store allows shoppers to move freely and shop with
ease. The multiple billing counters expedite the billing and checkout process.

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Big Bazaar
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery
stores. The retail chain was founded by Kishore Biryani under his parent organization Future
Group, which is known for having a significant prominence in Indian retail and fashion sectors.
Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar (abbreviated as fbb)
and E-Zone where at locations it houses all under one roof, while it is sister chain of retail outlets
like Brand Factory, Home Town, Central, E-Zone, etc.

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Vision and mission
WalMart was started with a vision of being the best retailer in the hearts and minds of consumers
and employees. The company‟s aim to become a top retailer in the retail industry has already
been achieved. The company has also greatly influenced the minds of consumers and employees
in terms of financial benefits. The company‟s employees earn wages while consumers save
money thanks to the subsidized prices of Walmart‟s commodities.
Walmart‟s mission is to save people money so that they can live better lives. The company‟s
slogan, “SAVE MONEY LIVE BETTER” is synonymous with the company‟s mission.
Walmart sells commodities at reduced prices, and this helps consumers save money.
Walmart values, culture, and guiding principles
Culture is the foundation of all operations at Walmart. According to Walmart, culture is value in
action. The company serves to deliver superior customer service, create a great front-line work
environment and improve performance to achieve the purpose of saving people money so that
they can lead better lives.
The company‟s values are service to the customer, respect for individuals, striving for
excellence, and action with integrity. Walmart fosters a culture of integrity, and this is promoted
by global ethics. Walmart upholds their policies for ethical behavior everywhere they have
operations.
The companyis guidedbythe principlesof awinningworkenvironment,beingtrue towhomtheyare,
and enhancedexperience.

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Stores
Walmart India owns and operates 26 Best Price Modern Wholesale stores offering nearly 5,000
items in a Cash & Carry wholesale format.
Stores in Punjab are:-
 Best Price Modern Wholesale, Amritsar, Punjab
 Best Price Modern Wholesale, Bathinda, Punjab
 Best Price Modern Wholesale, Jalandhar, Punjab
 Best Price Modern Wholesale, Ludhiana1, Punjab
 Best Price Modern Wholesale, Ludhiana3, Punjab
 Best Price Modern Wholesale, Zirakpur, Punjab
A typical Best Price cash-and-carry store spans over 50,000 square feet offering more than 5,000
items across product categories such as:
Fruits, Vegetables, Poultry, Mutton, Fish)
Many more other products are also available under one roof, at everyday low and transparent
prices to business members, allowing retailers and business owners to lower their cost of
operations and maximize their revenues. Over 90-95% of these products are sourced locally.
This helps to keep costs to a minimum, adds to the growth of local economy and creates job
opportunities.

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Need of study
The need of study was analysing the member‟s behaviour towards the walmart. The focus
on factors that were influenced to the member‟s that they were no shopping in the
walmart Existing Competitors (Metro, D‟Mart, Reliance, Big Bazaar ).Affect its sales
and customer retention. Convert. The non-active members into active members by
applying different strategies.

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Objectives of study
 To analyse the factors which affects member‟s buying behaviour while they purchase
products.
 To determine the preference of walmart product with other competitors.
 To conduct Swot analysis of walmart
 To promote the sale of walmart.
 To encourage the new members for adopt the walmart.

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Scheme of the project
Chapter 1: Introduction
Introduction
Segments
Ethics of Walmart
Competitors
Vision & mission
Walmart valve, culture & guiding principle
Stores
Need of study
Objectives of study
Chapter 2: Review of literature
Role of company
Licence used in sign up of members
Chapter 3: ResearchMethodology
Research Design
Chapter 4: Data Analysis & Interpretation
Market related new sign up of members
Retention of members per weak
Chapter 5: Finding & suggestion
Challenges and problem faced in market
Finding/Suggestion
SWOT analysis of walmart
Strength
Weakness
Opportunity

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Threat
Chapter 6: Summery and Conclusion
List of reference
Membership application form
Temporary membership card

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Chapter-2
Review of literature
 C. B. Bhattacharya (1998) in their article titled “Customer Retention in Paid Membership
Contexts” This article seeks to gain an understanding of how members‟ characteristics
relate to lapsing behavior in paid membership contexts. Literatures such as social identity
theory are used to propose hypotheses that are tested using a hazard rate model on
archival data pertaining to 7,798 members of an art museum. The results indicate that the
hazard of lapsing is lowered with increasing duration, par titivation in special interest
groups whose goals are re lasted to those of the focal organization, gift frequency, and
increasing interregnal times. Conversely, members who have downgraded their
membership level in the past, those who have participated in special interest groups
whose goals are unrelated to those of the focal organization and those who received their
membership as a gift are more likely to lapse.
 Sankar Sen. & C. B. Bhattacharya & Daniel Korschun (2006) in their article titled “The
Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder
Relationships” This research relied on a field experiment involving a real-world instance
of corporate philanthropy to shed light on both the scope and limitations of the strategic
returns to corporate social responsibility (CSR). In particular, the authors demonstrate
that the impact of CSR in the real world is not only less pervasive than has been
previously acknowledged but also more multifaceted than has been previously
conceptualized. The findings indicated that contingent on CSR awareness, which was
rather low, stakeholders did react positively to the focal company not only in the
consumption domain but in the employment and investment domains as well. Stakeholder
attributions regarding the genuineness of the company‟s motives moderated these effects.
 Tim Ambler& C. B. Bhattacharya& Julie Edell (2002) in their article titled “Relating
Brand and Customer Perspectives on Marketing Management" What is the difference
between brand equity and customer equity? Does the distinction matter? Is there a
difference between the firm‟s brand asset and customer asset? What are the implications
of taking a brand perspective versus a customer perspective when designing and
implementing marketing programs? The objective of this article is to examine these two
perspectives in depth so that researchers and managers can improve their understanding
and use of customer and brand perspectives on marketing. The authors seek to determine
the relationship between the two assets and perspectives in terms of similarities and
differences. They examine the development of customer and brand perspectives and
describe how each adds value to the firm and to the customer. Subsequently, they

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delineate possible approaches for measuring marketing assets. They discuss key issues
researchers and practitioners should consider in managing marketing assets, particularly
for multiband companies. They conclude by suggesting future research directions.
 Jeremy Waddington (2014) in their article titled “Trade union membership retention in
Europe” The challenge of difficult times throughout most of Europe, trade union
membership is in decline, despite a vast range of initiatives intended to reverse this
decline. This article explores why members retain their union membership, through
surveys conducted in 14 union organizations in 12 countries. It highlights the importance
of workplace representation for the provision of support to members. The article also
assesses how the reasons that underpin membership retention might be incorporated into
union organizing and renewal strategies
 Ming Tai-Seale (2004) in their article titled “Does Consumer Satisfaction Information
Matter” Evidence on Member Retention in FEHBP Plans Taking advantage of a natural
experiment, this study explores the crucial link between consumer satisfaction,
distribution of consumer satisfaction information, and member retention at open
enrollment. Multiple data sources, panel data regression analysis, and instrumental
variable techniques inform how retention is affected by consumer satisfaction, before and
after free distribution of report card information, controlling for market structure,
consumer characteristics, premiums, benefits, and other plan attributes in about 250
Federal Employee Health Benefit Program (FEHBP) plans nationwide. Study results
suggest that consumer satisfaction boosts member retention. Free distribution of
consumer satisfaction information to federal employees during open enrollment is
associated with lower member retention, which may suggest that consumers might have
used this newly distributed information and then decided to withdraw from their previous
plans.
 Leslier Valenzuela-Fernandez, Carolina Nicolas, Jaime Gil-Lafuente (2016) in their
article titled “Fuzzy indicators for customer retention” It is widely known that market
orientation (MO) and customer value help companies achieve sustainable sales growth
over time. Nevertheless, one cannot ignore the existence of a gap on how to measure this
relationship. Following this idea, this study proposes six fuzzy key performance
indicators that aims to measure customer retention and loyalty of the portfolio. The work
uses 300 sales executives. This exploratory study concludes that indicators such as MO,
customer orientation (CO), degree of CO value of sales force, innovation capability,
lifetime value, and customer service quality positively influence customer retention and
loyalty portfolio.

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 Peter Marsh (1994) in their article titled “Customer retention: a strategy for travel agents”
Marketing campaigns seek to increase a travel agent's client base. Many companies have
a clear strategy for doing this, often by discounting. However, new clients, unless they
are fresh entrants to the marketplace were once someone else's. A key to success, if not
survival, is by retaining as much of an existing client base as possible and in developing a
strategy to increase the retained client base. A number of techniques will assist in this.
Activity management focuses on effort, not results, to develop ratios of the amount of
activity necessary to gain new clients. Relationship management helps build ring fences
around clients, protecting them from predators. This includes both existing and newly
won clients. Skill levels and attitudes of agency staff are crucial. Decisions should also be
made about the quality of products sold, office presentation and the booking process.
Finally, constructing a retention plan ensures that an agent is not in danger of losing a
high proportion of existing loyal clients and having them replaced with a more fickle,
price-sensitive client profile.

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Role of the company
We were being selected to work with the Walmart family and to know the market segments that
were being captured and gained by the company itself.
We worked under the M&M department i.e. Membership & Marketing
As we became a part of the family we got to know that there are 2 types of members in our
family:
1. NON BUYING MEMBERS (NBM)
2. NEW SIGN UPS (NSU)
We got the privilege to work with the non buying members. Non buying members are the
members which currently possesses the membership with the company but they are not buying
with us due to some reasons.
New signups:-
Were the new build up members who were earlier were not the part of the Walmart family. We
were there to find the reason that what were the causes or the challenges that were faced by the
members due to which they were getting converted into non buying members from buying
members.
To know completely about the members and their grievances we were given the list of 250
members with their types of members i.e. beat members and in-store members.
We were given 2 options to know about their grievances either to make a call to them or to visit
them personally and most of the time we visited them personally so that it make sure to members
that we are concerned about of Walmart members

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Licences used in sign up of members
1. Private limited company
GST form number 5&6
2. Udyog Aadhaar
Pan card, Bank account copy
3. Weight and measurement
Last year weight measure machine bill
4. Bar council
Advocate bar council/ bar association certificate
5. Army unit no.
SOP (Standard of Procedure)
6. Drug license for chemist shop
Shop letterhead, Drug License
Id prrof are used:-
 Aadhaar Card
 Pan Card
 Driving License
 Voter ID card

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Chapter-3
Research Methodology
Research Methodology is the specific procedures or techniques used to identify, select, process,
and analyze information about a topic. In a research paper, the methodology section allows the
reader to critically evaluate a study‟s overall validity and reliability.
The study of the project was concern to
To analyse the factors which affects member‟s buying behaviour while they purchase products.
To determine the preference of walmart product with other competitors. To conduct Swot
analysis of walmart. To promote the sale of walmart. To encourage the new members for adopt
the walmart.
Duration of study
The study was carried out from 5th
June to 4th
August
ResearchDesign
Under this project the research design is descriptive in nature. Study is the part of conclusive
research design under which we make a design, which would provide us some relevant result in
regard to the problem in hand. The emphasis of the project is to “new sign up & retention of
members” research is a blue print to conduct a study. It helps to the researcher to find out the
solutions.

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Chapter-4
Data analysis and interpretation
The collected data were not easily understandable, so i like to analyze the collected data in a
systematic manner and interpreted in a simple method.
Data related to new sign up of members in different field:-
Table 3.1: Market related new sign up of members
Option Responded %of responded
Private Limited Company O 0%
Udyog Aadhar 12 48%
Weight& Measurement Machine 3 12%
Bar Council 4 16%
Army Unit No 0 0%
Army Unit No 4 16%
Drug License for Chemist Shop 2 8%
Fig 3.1 market related new sign up of members in different sectors.
0
2
4
6
8
10
12
14
New Membership

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Retention of Members per week:-
Table 3.2 The retention of members from 13th
June to 4th
August
Retention of Members Retention up to date %of retention
BM as on 13th
June 8 3%
BM as on 20th
June 17 5%
BM as on 27th
June 27 10%
BM as on 04th
July 37 13%
BM as on 11th
July 40 14%
BM as on 18th
July 46 16%
BM as on 25th
July 52 18%
BM as on 04th
August 60 21%
The graph 3.2 shows the retention of members on every weak growth percentages.
3%
5%
10%
13%
14%
16%
18%
21%
Retention of members
BM as on 13th June BM as on 20th June BM as on 27th June
BM as on 4th July BM as on 11th july BM as on 18th July
BM as on 25th July BM as on 4th August

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Chapter 5:-
Finding and suggestions
Challenges and Problem faced in market:
 Identity Problem:-
As we didn‟t receive any identity card from the company the people in the market refused
to recognize us as the Walmart Associate. During the membership process the members
had to provide a valid business license like GST, Udyog Aadhaar, Weight and
Measurement, etc. and their ID proof like Aadhaar Card, Pan Card, Driving License, etc.
therefore, it is obvious that no one will trust a person with a company ID Card.
 Add-on members:-
In the beginning we used to bring the name, date of birth and phone number of the addon
member. Later, when the new rules were introduced we were asked to bring the ID proof
of the addon members as well. Hence, the primary member refused to make the addon
members.
 License related issues:-
In order to be a Best Price member there are two criteria,
o There must be a business and
o The business must be registered.
The issues that we faced were, the people without the membership were not having a
registered business. For certain areas we used Municipal Corporation Certificate which
was to be stamped and signed by the Mayor or the President of Municipal Corporation
which served as a valid license. But there were only certain areas for which we could
make this license.
 Price issues:-
There were many members who asked the price of the articles before taking the
membership. They were like we get cheaper rate from the local distributor so why go so
far. And few were like we want to maintain the relation with the existing distributors.
This was another issue which rose during our work.
 Location:-
There were many customers faced problem shopping with us is the location factor. We
were located far away from their home location due to which they find it difficult to
purchase with us.

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 Competitors:-
the competitors were the major factor that was contributing for increasing the numbers of
non buying members.
Finding/Suggestion:
 Analysis the local distributors:-
Whenever we went to the market the local shopkeepers ask the prices of our products and
when gave them the prices they were like, we get it at a cheaper rate from the local
distributors at our doorsteps. It is be analyzed that how the local distributors can give
cheaper rate than Walmart.
 Reduce paper usage:-
Bills can be sent directly to the member‟s phone using their phone numbers instead of
paper prints. Biometric system should be installed for all associates and promoters for
their check in check out at the store to avoid usage of registers. This will keep a track of
their break timings as well.
 Amul product addition:-
Amul chocolates should be added in the chocolate section as they are highly demanded in
the market.
 Powers to be rendered to the checkout seniors:-
Due to certain company policies, the TL and ATL are taken for granted by the checkout
associates and they have to request them in order to get their works done. I feel the
respect for seniors is missing in this department, which should not be the case in such a
big organization.
 Addition of electronics items:-
Mobile phones, laptops and roti makers are to be added in the electronics section as the
members are usually enquiring about it in the store and over phone calls.
 Display rates:-
Competitors display the rates exclusive of GST and during the time of billing the figures
get changed which is a poor marketing strategy followed by competitors. We made aware
our members about this strategy and hence they get to know the true picture of our
company and competing company as well.

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 Best Price App:-
For the members who were facing time availability challenge we provided them our “best
price app” and our company website www.bestprice.in so that they can make their
purchase online and get it delivered to their home or office location with minimum
carriage charges.
 Packaging issue:-
Bundling of items in the event of on the web and BDA requests isn't done appropriately
as told by the. Clients and it ought to be improved.
 BDA (Business development associates)
BDA's are given focuses on week after week premise and to finish those objectives they
impart lower costs than genuine costs of items to finalize negotiations. In some cases
fewer amounts of items is sent than the arranged amount. This training ought to be
dispensed with as it diminishes market picture of organization.
 Misuse of ad on cards
One business can get one essential card and 4 include on's. Promotion on's are typically
given to workers representatives with the goal that anybody can deftly purchase stuff for
business yet some entrepreneurs give add on's to their relatives and they purchase from
walmart for individual use.
 Membership desk issues
Aside from GST permit, the vast majority of the licenses should be reestablished each
year and afterward refreshed in the framework. Alongside that MC letter is required to
affirm the location and presence of business. Regardless of whether a part is getting them
from last 5-10 years they won't let him purchase if card is terminated. In addition there is
no impermanent card or one time use card administration in the event that anybody
neglects to bring the card.
 Various brands and items not available on regular basis
Different brands and things are not accessible on normal premise. For e.g. A ton of
entrepreneurs were asking about Voltas inverter AC'S around then however they were out
of stock for almost one and half month. In this situation entrepreneurs will undoubtedly
move to contenders as interest of air conditionings is at top in June-July so appropriate
stock as indicated by interest of item ought to be kept up.
 Area
Our store gave week after week transport administrations from the city to store and
back to the city with no charges, by which part can visit our store, checks the items
accessible and the edges they will get by shopping with us.

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 Invoice Bill Configuration
For this our organization updated its product to SAP for by and large activities and
now individuals get an A4 charge which has total name of item referenced on it
which is exceptionally straightforward.
Swot analysis of walmart
Strengths
 Brand recognition – With millions of customers visiting Walmart every day, it is the
most recognized retail brand in the world. There are over 60 million items available at
the Walmart online store.
 Effective resource management – Walmart efficiently manages its resources including
information systems, supply chain networks, distribution facilities, knowledge, and other
skills. It has excellent operations in all the locations.
 Human Resource Management – Employees are the key assets of Walmart. It hugely
invests its time and money in developing and managing its employees. 1% of America‟s
working population is employed at Walmart as per Business insider.
Weaknesses
 Large span of control – Its highly extended size and massive span of control could leave
Walmart weak in some areas.
 Thin profit margins – Walmart focuses on a cost leadership strategy. It results in thin
profit margins for the company.
 Gender discrimination – A lawsuit was filed against Walmart in 2007 that allegedly
claimed gender discrimination in job opportunities at Walmart. Female employees are
discriminated in regards to promotions and pay scale as per this lawsuit.
 Imitation – Walmart‟s business model can be easily copied. The company doesn‟t own
any specific competitive edge over its rivals except its huge business size.
Opportunity
 Expansion to other markets – Walmart can gain the opportunity by expanding its
business to the markets which are not yet ventured. These may include China, Middle
East countries, and Latin America.
 Strategic alliances – Walmart has the opportunity to create strategic partnerships with
major firms or merge with other global retailers. Acquisitions of small companies can
also be a profitable opportunity for Walmart.
 Improving quality standards – Low-cost products render low quality sometimes.
Walmart has the opportunity to enhance the quality standards of its products to address
the health concerns of consumers.

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Threats
 A primary target of competition – The world‟s largest grocery retailer, Walmart is
always a primary target for competitors. Target, its direct competitor, offers similar
products but with higher quality. Similarly, Costco offers customers to buy items in bulk.
Additionally, these companies have a relatively good reputation for treating their
employees well compared to Walmart. Both companies are also publicly supported in
these areas.
 Small-scale online e-commerce companies – Many small-scale and individual online
selling companies have entered the market offering similar products at similar prices on
their websites. It can be a threat to the company‟s future standing.
 Technical issues on the website – Customers have complained many times that there are
some technical issues with Walmart‟s website. The products are not listed in an organized
way on the website, and it runs slowly. However, Amazon is known for its fast, effective,
and organized website, making an excellent online shopping experience for customers

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Chapter-6
Summary & Conclusion
From temporary job program the creator is greatly profited by having certifiable
involvement in the field of advertising with Walmart where creator can execute
ideas and rationales that picked up during study period. Inside this limited ability to
focus time, business improvement, special and relationship building exercises has0
been watched and realized, which showed the importance of connection, authority
qualities and other administrative and business advancement aptitudes.
The best things that was found out doing entry level position is the way to achieve
the undertaking by doing it in group, how to utilize showcase bits of knowledge,
keep up the recurrence of visits to pick up proficiency, how to start and bolt a
business bargain and the job of pre visit examination to drive the deals.
The introduction to the useful condition has expanded involvement and certainty to
manage different hierarchical correspondence channels with the client. The market
visit plan created; guaranteeing the in time conveyances with endorsed quality
measures and doing statistical surveying about the items in which part is keen on
and citing the best cost by considering the current framework and customer desire
has given a great deal of reasonable introduction to the business. The creator has
figured out how to perform incredibly at the introduction and has built up his show
aptitude also. With this, the creator has picked up the learning of the pragmatic
condition of the association that he has been a piece of which has helped him the
insight of the authoritative order and time the executives.
At long last, temporary position program has expanded the expertise to impart and
answer to those gatherings in time with respect to any sort of issues that are
managed in association and development the certainty level to work in group and
genuine ventures.

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 www.walmart.com
 www.ethics@walmart.com
 www.walmartproducts.com
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