Army Institute of Business Administration.

1. Presentation on
Boston Consulting
Group (BCG) Approach

2. Presenter
Abdus Samad Sadi

3. TATA Group
Tata Group is an Indian multinational Company
Headquartered: Mumbai, Maharashtra, India
Founded: In 1868

4. Products
TATA Steel, Tata Motors, Tata
Consulting group, Tata Power, Tata
Chemicals, Tata Global
Beverages, Tata
Teleservices, Titan, Tata
Communications and Taj Group.

7. Indian Hotels Company Limited
(IHCL),branded as Taj Group
High market share
in a fast growing industry
TATA HOTELS

8. Cash Cow

9. Titan
Titan Company is a
manufacturing company
that produces India's
largest and best-known
range of personal
accessories — watches,
jewellery, sunglasses and
prescription eyewear.

10. Dogs

11. TATA real estate
Low Market Share
Low Market
Growth

12. Question mark

13. TATA
Communication
Low Market
Share
High Growth
Prospects

14. Post analysis Strategy
Build: Increase investment in communication sector.
Can push up it question marks to star and finally a
cashcaow.
Hold: Titan is a cashcow. So they need to hold the
position or situation.
Harvest: Reduce investment in Hotel will make it
profitable and make star to cashcow,
Divest: By selling real estate business Tata can realize
stuck money.