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Maria Benson & LaTricia Woods
@MariaBenson @LTWoods
Dorothy Buckhanan Wilson
International President
Alpha Kappa Alpha Sorority, Incorporated
2015 Leadership Seminar
Your Presenters
 Maria Benson:
Silver Star
Delta Beta Omega
Chapter
 LaTricia Woods:
20 years
Delta Beta Omega
Chapter
Objectives
 Explain the power of social networking
 Provide the benefits of social media
 Discuss the cons: when social media gets ugly
 Differentiate how to manipulate social media
instead of being manipulated by social media
●Professional Value
●Information
●Business Opportunities
●Non-Profit Engagement
Twitter: @AKAIntPres
Instagram: @AKAIntPres
LinkedIn: Dorothy Buckhanan Wilson
Facebook: www.facebook.com/akasorority1908
Twitter: @AKASorority1908
Instagram: @AKASorority1908
Social Media Basics
Handle
(noun)
Refers to your account name – often preceded by the
@symbol; example, our Twitter handles are
@MariaBenson and @LTWoods.
Social Media Basics
Profile
(noun)
Short bio or description used as an introduction in
social media.
Social Media Basics
Post
(noun)
Information shared or updated via a social media
platform, i.e. Facebook, Twitter, a blog, etc.
Social Media Basics
Hashtag
(noun)
Any word or phrase immediately proceeded by the
# symbol. Hashtags are used as identifiers or markers to
make posts, photos, or videos searchable.
Getting Started
Girlfriend Rules
Girlfriend Dos
(Do these things and we’ll have no problems)
Girlfriend Don’ts
(Do these things and we will unfriend you and we’re
not playing)
Facebook: Friend or Foe
Dos
Engage Me
(Let’s be friends)
Don’ts
Oversharing
Facebook: Friend or Foe
Facebook: Friend or Foe
Facebook: Friend or Foe
Facebook: Friend or Foe
Twitter: The Tweet Will
Set You Free
Before you get started you have to know a little
about the language.
 tweet (noun): A message posted via Twitter
containing 140 characters or less.
 tweet, tweeting, tweeted (verb): Posting a
message via Twitter.
 @username (noun): Always
preceded by the @ symbol –
@mariabenson.
Twitter Ling (cont’d)
 There are no twits or tweekers
 # (noun): Any word or phrase immediately
proceeded by the # symbol.
 follow (verb): Subscribing to a particular Twitter
feed is call following. Anyone can follow or
unfollow anyone else at any time.*
Dos
Remember the 80-20 Rule
Don’ts
Keep your feelings in check
Twitter: The Tweet Will
Set You Free
The Anatomy of a TweetThe Anatomy of a Tweet
1
2
]
3
] 4
5
6
7
8
1. Profile picture
2. Twitter account name
3. Twitter @username
4. Tweet timestamp/date
5. Tweet text
6. Links
7. Hashtags
8. Tweet actions
Instagram: A Picture is
Worth 1,000 Words
Instagram: A Picture is
Worth 1,000 Words
Instagram: A Picture is
Worth 1,000 Words
Dos
Sell your photos
(hashtags)
Don’ts
To Selfie Share or not to Selfie Share
… that is the question
LinkedIn: Your Digital
Rolodex
LinkedIn: Your Digital
Rolodex
LinkedIn: Your Digital
Rolodex
LinkedIn: Your Digital
Rolodex
Dos
Perfect the Profile
Don’ts
Don’t Chase Recommendations
Google+: The New
Hangout
Google+: The New
Hangout
Google+: The New
Hangout
Google+: The New
Hangout
Dos
Embrace the Circles of your Life
Don’ts
Don’t Sleep on Google+
The Bad and the Good
maria@girlfriendguideinc.com
Twitter: @MariaBenson
Instagram: @MariaBaileyBenson
Google+: +MariaBaileyBenson
latricia@girlfriendguideinc.com
Twitter: @LTWoods
Instagram: @LTWoods
Google+: +LaTriciaWoods

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A Girlfriend's Guide to Social Media: Alpha Kappa Alpha 2015 Leadership Seminar

Editor's Notes

  1. Maria – Professional Value and Business Opportunities LT – Information and Non-Profit Engagement
  2. One slide for AKA nationals and one slide for Supreme
  3. One slide for AKA nationals and one slide for Supreme
  4. One slide for AKA nationals and one slide for Supreme
  5. One slide for AKA nationals and one slide for Supreme
  6. One slide for AKA nationals and one slide for Supreme
  7. One slide for AKA nationals and one slide for Surpreme
  8. LT
  9. NOTE for reprint LT
  10. NOTE for reprint LT
  11. Maria
  12. LT is going to kick this one off Favorite Do and Favorite Don’t
  13. Maria talk about FB with a couple of graphics
  14. Maria talk about FB with a couple of graphics
  15. Maria talk about FB with a couple of graphics
  16. Maria talk about FB with a couple of graphics
  17. LT kick off
  18. LT
  19. LT Favorite Do and Favorite Don’t
  20. Maria
  21. Maria – Setup and Search
  22. Maria – Setup and Search
  23. LT
  24. Black Lives Matter Black Twitter