A Geek Whisperer's Guide to Career Options
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As part of the Geek Whisperers podcast, I talk to people about their jobs. Here are some ideas that might help you think about yours. Subscribe to the show: http://geek-whisperers.com/subscribe/
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Intermark is a social media and reputation management company with over 30 years of automotive experience. They provide a fully-baked, turnkey solution to connect with customers through local content on social media channels. Their toolbox includes 24/7 monitoring and responding to customer comments, removing offensive posts, developing keywords, listening to online conversations, and responding to reviews in a non-generic way. They customize their approach for each dealership by developing unique voices, creating store-specific content, and selling the lifestyle of each brand.
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Intermark is a social media and reputation management company with over 30 years of automotive experience. They provide a fully-baked, turnkey solution to connect with customers through local content on social media channels. Their toolbox includes 24/7 monitoring and responding to customer comments, removing offensive posts, developing keywords, listening to online conversations, and responding to reviews in a non-generic way. They customize their approach for each dealership by developing unique voices, creating store-specific content, and selling the lifestyle of each brand.
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You will learn:
- Why customers want more than products
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Steve has presented at each of the last 5 ProductCamps in Boston and last year he delivered the keynote on the Invisible Customer.
For the last 15+ years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Prior to FirstBest, Steve founded the strategic marketing consultancy, Solution Marketing Strategies, as well as the top-rated Solution Marketing Blog. Steve has held senior industry, solution and product marketing positions at EMC, Documentum and KANA Software; earlier Steve was a senior analyst at The Yankee Group.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Steve Robins
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Slides Yogesh Sharma recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Good product management practice consists of various technics. To develop an excellent product it is really important to understand your customer’s need or to understand the problem your stakeholders are trying to solve. Big question is how do you know that what is the real that stakeholder’s are trying to solve and how relevant is the problem ?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
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This document discusses the importance of marketing for open source projects. It begins by introducing different tracers that existed with varying levels of popularity, using this as an example of how marketing can impact awareness and usage of a project. The document then defines marketing as promoting and distributing an idea to gain attention and resources. It acknowledges common reasons why marketing may not occur for open source projects and argues that good marketing does not happen by accident. Finally, it provides an overview of various marketing tools for open source like documentation, blog posts, videos, conferences and emphasizing community-building. The key message is that marketing is necessary to capture attention for a project in an environment with many options and that everything a project does can be a form of marketing
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The document is a transcript from a webinar on managing multichannel marketing. It discusses how customers are changing and are now always connected through various digital channels. It emphasizes the importance of having a consistent, personalized experience for customers across all channels using customer profiles. It also highlights key elements of a multichannel strategy like creating a single customer view, establishing an integrated platform, and evaluating success through various metrics like reach, acquisition, conversion and retention while accounting for attribution across channels. Finally, it discusses how to allocate resources to different channels based on understanding how customers of different generations now behave online and through different technologies.
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Market Selection and Prioritisation - Practical Analysis for Focus
Don't make market decisions based on opinions Use a practical & proven methodology
Too many companies select their target markets based on the person with the strongest opinion, one inbound enquiry or someone they know.
Avoid these common pitfalls by using a fast and practical approach for Decision Makers and understand why you should invest time and resources in selected markets and not in others.
The benefits of a practical methodical approach to Market Selection and Prioritisation:
● Make market selection decisions based on defined criteria and data
● Depersonalise the varied opinions of your team, and help ensure all are on board with the outcome
● Develop a Clear Market view through:
○ Understanding your market size; number of customers
○ Understanding the challenges in the markets; competitor presence
○ Understanding your route to market options; number of potential partners
Product summit key note
Full-stack Product Manager is….
Intellectual – with ability to process & synthesis information
Excellent communication skills – understands currencies of various stakeholders
Demonstrated leadership
Collaborative and effective within the company culture
Knack of knowing what users/customers want
Entrepreneurial
Strong Analytical bent If you find one let me know
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This document discusses the role and responsibilities of product managers. It notes that good product management is invisible, while bad product management is everywhere. An effective product manager understands customer needs, builds strategy, facilitates discussion, and drives product decisions. The document then asks whether product managers should take on various technical, business, customer-facing, and analytical roles. It also discusses the evolving role of product management in India and globally, focusing on metrics, culture, and the need for "full-stack" product managers with diverse skills.
DevOps for Marketing
Just as DevOps has driven cultural and organizational change toward increased productivity and innovation in IT and Development, so too has Marketing Engineering within Marketing. Driven externally by a rapidly expanding marketing technology landscape and internally by constrained development and operational resources, marketing teams are enlisting their own developers to automate, integrate, analyze, and continuously deliver systems toward ever loftier marketing goals.
In this talk, Eric Peterson and Josh Koening dive into the new marketing stack: how technologies like containers and tools like New Relic, Pantheon, and Tableau enable a new breed of deeply technical marketer to scale programs and hit KPIs, while freeing Dev and IT to focus on their core initiatives.
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The document provides tips for effectively communicating a library technology plan to different audiences. It emphasizes that 80% of effort should go towards planning, preparation, implementation and adoption rather than just 20% on choosing and installing systems. Communication is key to success and different audiences like staff, users, management have different needs and perspectives. The communicator needs to understand why each audience should care and tailor the messaging accordingly. Features tell but benefits sell so the technology plan should focus on how it benefits productivity, workflow and results rather than just features. It also cautions about potential problems and stresses the importance of integration, simplicity, saving time, increasing productivity and quality when justifying new technology.
Agile2016: Intro to Agile Product Management
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role - product manager - responsible for identifying market needs/opportunities, making product-level decisions and managing sales/customer relationships on behalf of executives. This talk maps out product owners and software product managers, with approaches to meet all of the product needs for a market-successful product. (reprise from Agile2015)
Introduction to Solution Marketing at ProductCamp Connecticut
Introduction to Solution Marketing - Delivered by Steve Robins at ProductCamp Connecticut on October 17, 2015
Getting to Know the Community
This document provides an overview of community resources for Salesforce users, including:
- Information on the Salesforce MVP program which recognizes community leaders
- Recommendations to use Success resources like the learning center, ideas site, and blogs
- An introduction to the global network of over 120 Salesforce user groups and their benefits
- Suggestions for how nonprofits can get help and training on Salesforce
Sales Management Mysore University
The document summarizes the key steps in the personal selling process for salespeople. It discusses prospecting, qualifying leads, pre-approach planning, making an approach, presenting and demonstrating products, overcoming objections, closing the sale, and following up with customers. It also outlines different types of sales organizations, including line, line and staff, functional, and horizontal structures and considers factors in determining the optimal size of a salesforce.
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This document provides information about learning resources and Raptivity, an eLearning authoring tool. It discusses what makes great learning resources such as great support materials and a focus on impact. It then summarizes the key features of Raptivity, including its large library of customizable interaction models, media toolbox, and output and compliance capabilities. Finally, it highlights the benefits of Raptivity such as being a wise investment and engaging learners through diverse ways of presenting content.
Breaking barriers effective social messaging 05302013
This document discusses effective social media messaging strategies for businesses. It emphasizes the importance of understanding your business's social media voice and goals before developing a content strategy and tactical plan. The key components of an effective strategy include defining goals, roles and responsibilities, editorial planning, integration with other departments, and analytics. Regular posting of relevant content, engagement with customers, and adapting based on metrics are also emphasized.
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More from Matthew Broberg
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Our industry as at a saturation point of buzzwords and it's mucky for those on the job hunt going forward. I'd like to take some time to preach how Open Source's history might be an opportunity to connect into a better future for us all and then map that to technical and career trends happening around us. Sysadmin skills might just be more valuable in the future than we realize.
This talk also takes the theme from my favorite talk by John Rauser with his permission.
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A 30 minute exploration of what I think leads to successful open source projects and successful enjoyment of learning git. It also introduced Commitmukkah, which will complement Commitmas by being a way to get back to basics.
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Intro to open source telemetry linux con 2016
Abstract
As part of the team delivering Snap, an open telemetry framework, I've run through dozens of use cases where gathering disparate metrics from services can roll up into meaningful diagrams for operations engineers and developers alike. We will use Snap's plugin model to collect, process and publish these measurements into meaningful graphs using open source tools. By joining this session, you can follow along and install industry-standard open source projects, deploy them and then use Snap to collect, process and visualize these metrics.
Audience
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Experience Level
Intermediate
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By joining this session, you can follow along and install industry-standard open source projects, deploy them and then use Snap to collect, process and visualize these metrics. This empowers users within the Linux ecosystem to see their knowledge as powerful when visualized next to other layers of the datacenter.
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Through the lens of adorable canines, I explore what someone signs up for when they get their very own community.
Social Benchmarking Training
My colleague Jon Gogel (@JonGogel on Twitter) put together an incredible deck on how Social Media needs a baseline in metrics. That said, metrics without insight is meaningless.
Combining Simply Measured with business insight, you can improve upon your use of numbers to improve how social media impacts your business results.
How to Pitch an Idea - Lessons from EMC TV & Toastmasters
I talk a lot these days, and it hasn't always been effective.
Four and a half years ago I nearly went to the hospital due to loss of oxygen during a presentation. Today, I'm a multi-year member of Toastmasters International and an anchor for EMCTV at EMC Corporation.
This presentation isn't about my story, but rather some elements inherent to ALL of our stories. Take a moment to review the points within the story arc taught here and reflect on how you can make a killer presentation to your target audience.
Social influence
This document provides an introduction to using Twitter for business purposes. It outlines reasons to use Twitter such as building relationships, reaching a large market, measuring engagement, gaining individual recognition, and curating a news stream. It also provides references to tools that can help with automating, scheduling, and saving content from Twitter like Hootsuite, Buffer, IFTTT, and apps from Tapbots, Pocket, and Newsle.
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Snap Telemetry Framework & Plugin Architecture at GrafanaCon 2016
Snap Telemetry Framework & Plugin Architecture at GrafanaCon 2016
Social Media Communities Explained - They're Like Puppies
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How to Pitch an Idea - Lessons from EMC TV & Toastmasters
How to Pitch an Idea - Lessons from EMC TV & Toastmasters
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leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Public CyberSecurity Awareness Presentation 2024.pptx
Cyber security awareness slides for a busisness by TreeTop Security
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S4 HANA to Public cloud data object differences
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Trusted Execution Environment for Decentralized Process Mining
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.Recently uploaded (20)
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Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
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GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
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Dandelion Hashtable: beyond billion requests per second on a commodity server
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
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Public CyberSecurity Awareness Presentation 2024.pptx
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
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Trusted Execution Environment for Decentralized Process Mining
WeTestAthens: Postman's AI & Automation Techniques
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HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
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Digital Marketing Trends in 2024 | Guide for Staying Ahead
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
A Geek Whisperer's Guide to Career Options
- 1. Career Options A Geek Whisperers Guide
- 3. My Journey 1. Support Engineer 2. Systems Engineer 3. Community Manager 4. Sales Engineer 5. Technical Marketing 6. Developer Advocate 7. Product Management
- 4. Your experiences are extremely valuable
- 5. Customer Partner Vendor Customers Partners Vendors
- 6. How Technical How Visible
- 7. Technical Visible Non-technical Invisible TME Evangelist /Advocate size = popularity Prod Mgmt Partner Programs Influencer Marketing Field CTO Inside Sales Prod Mkt Field Sales Pre- Sales Eng Support Eng DevOps Eng Software Eng Systems Eng
- 8. Takeaways
- 10. 2. Adjacency Customers are adjacent to Sales, Engineering, or Support
- 11. 3. Community Let others help you thrive.
- 12. Summary • Whatever you do is valuable! Especially to vendors / partners. • You can pivot at any time if you map: • Org Charts • Adjacencies • and ask for help from your Community • Listen to The Geek Whisperers for more advice on careers!
Editor's Notes
- I’m part of a podcast called The Geek Whisperers and we had the pleasure of talking to people at the Silicon Valley VMUG about their careers. We had a line the entire day. I truly don’t think that had to do with us, it had to do with the incredible gap we have as a community when it comes to thinking about our careers. What really struck me about this experience was how everyone – absolutely everyone – can benefit from this conversation about how they communicate their job and the skills they have.