The document discusses the integration of DevOps practices in marketing, highlighting the need for technical expertise from various sources, including product engineering and IT. It emphasizes the importance of agility, experimentation, and empowering marketing teams with ownership of public-facing websites. The transition to a technical marketing capability requires significant effort but is deemed beneficial.

1. Devops for marketing
1
Josh Koening
Co-Founder and Head of Product
Pantheon
Eric Peterson
Manager, Marketing Systems Engineering
Tableau

2. DevOps for Marketing
Eric Peterson / Josh Koenig
@iamEAP / @outlandishjosh

4. (Play 15 second automation clip)

7. Marketing is becoming a
practice that involves creating
and operating software.

8. Q: Who provides technical
expertise?

9. Product / Engineering IT
Vendors Agencies

10. product features stability and security
sales / roadmap resource utilization

11. Motivational discord
● Product / Engineering: building great products
● IT: stability, reliability, availability, security
● Software Vendors: closing a deal / their own product roadmap
● Agencies: billable hour utilization
Marketing requires agility, velocity, experimentation.

12. Make peace
Between Marketing and IT or
Product Engineering / Ops

17. Rely on vendors for
subject-matter expertise.
Your team should fill in
the gaps.

24. Empower marketing: give
them total ownership of the
public-facing website.

30. Your stack should enable
and enhance marketing’s
curiosity and creativity.

35. Developing a technical
marketing capability doesn’t
happen overnight. It’s a lot of
work, but boy is it worth it!

36. This ain’t easy
It’s a journey

38. Thanks!
Josh Koenig
@outlandishjosh
Co-Founder & Head of Product
Pantheon
Eric Peterson
@iamEAP
Marketing Engineering Manager
Tableau Software