Nanigans Partner Webinar 1.30.14

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Nanigans Partner Webinar 1.30.14

  1. 1. after hyper growth from ! 35 to 100 people across 4 offices ! Predictive Lifetime Value for in just over a year…! Performance Marketing at Scale Partner Webinar: Jan 2013 Predictive Lifetime Value
  2. 2. Introduction Chris Wilson Account Executive @chrisleewilson Dan Slagen SVP of Marketing at Nanigans @danslagen Predictive Lifetime Value
  3. 3. Welcome! Predictive Lifetime Value
  4. 4. Partner program goal “To empower partners with the technology, insight and support to grow their business and scale existing customers” Predictive Lifetime Value
  5. 5. Certification opportunities Predictive Lifetime Value
  6. 6. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  7. 7. Company update 1. 2. 3. 4. 5. 6. 7. 100% growth in 2013 $350M in annualized spend solely on FB 150+ employees (60% engineering) Boston, NY, SF London, Singapore, Sydney New integrations in 2014 (social & mobile) E-commerce focus, gaming, lead gen, pure play digital Partner program to represent significant percent of revenue Predictive Lifetime Value
  8. 8. Partner program update Agencies & Consultants: - Use Ad Engine to scale clients - Work the way you want - Work as a team to close new business - Accept new leads from Nanigans Predictive Lifetime Value
  9. 9. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  10. 10. Predictive Lifetime Value
  11. 11. CPM increased 186% YOY Predictive Lifetime Value
  12. 12. Cost per click increased 35% YOY Predictive Lifetime Value
  13. 13. RPC increased 83% YOY Predictive Lifetime Value
  14. 14. Predictive Lifetime Value
  15. 15. $4M for 30 Seconds Predictive Lifetime Value
  16. 16. 100M During Primetime Every Night Predictive Lifetime Value
  17. 17. Predictive Lifetime Value
  18. 18. State of digital advertising • Digital 25% of marketing • Paid search 24%; at point of diminishing return • Display represents 41% • 290B impressions on thousands of sites; 54% not visible • Social less than 15% • Mobile less than 15% Predictive Lifetime Value
  19. 19. Marketing content (Blog) http://www.nanigans.com/2013/12/17/nanigans-marketing-vision/ http://www.nanigans.com/2013/12/16/use-data-to-select-your-marketing-software-platform/ Predictive Lifetime Value
  20. 20. Predictive Lifetime Value
  21. 21. Our dedication Predictive Lifetime Value
  22. 22. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  23. 23. Weekly product updates Predictive Lifetime Value
  24. 24. Performance analysis Predictive Lifetime Value
  25. 25. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  26. 26. Agency case study $80k - $200k Predictive Lifetime Value
  27. 27. Work Together: NO YES Chris Wilson Account Executive @chrisleewilson 2014 = Year of the Partner Predictive Lifetime Value
  28. 28. Work Together: Chris Wilson Account Executive @chrisleewilson • Communication • Fit • Leads • Selling • Scale 2014 = Year of the Partner Predictive Lifetime Value
  29. 29. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  30. 30. Predictive Lifetime Value

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