Globalization has allowed the Indian film industry to reach wider audiences around the world. The movie Krrish is an example of how Indian films are globalizing their production and markets. Krrish was 60% shot in Singapore to take advantage of their tax incentives and filming infrastructure. It utilized talent and technology from multiple countries like China, Australia, and the US. By targeting the large Indian diaspora population and incorporating international production values, Krrish found great commercial success around the world, including competing with Hollywood blockbusters in international markets.

1. Globalization of Production and Markets of Indian Motion Pictures- A Case of Krrish Presented By- Raghvendra patel (5117)

2. What is Globalization? Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology.

3. Introduction The history of cinema Globalization Film making process Production Location

4. Globalization Demand of indian movie in 156 country. In 2006, 1090 film produced Annual growth rate of indian film industry 12.6%.

5. Case Analysis Globalization of indian film industry began in 20th century. Usage of English in script. DDLJ & Kal ho na ho was successful.

6. Globalization of Krrish Action director tony from china 60% shooting in singapore Australian sound effects Premiere shows were organized in dubai

7. Cont… International media link Target International cinema hall Faced competition with…. - superman returns - word cup football

8. Q-1: How has indian film industry evolved through ages? 1920-1950:-The early days of indian cinema 1950-1960:-A golden age of indian cinema 1970-1980:-The angry young man awakens 1990-2000:-Bollywood gains global popularity

9. Q-2: how did the project(krrish)created taking into consideration indian diaspora abroad? Success of DDLJ overall world NRI like to watch technology based movie eg- superman, Spiderman, ironman etc.

10. Q-3:- How did Mr. Rakesh Roshan used two countries competitiveness for the project(India and Singapore). Government permission for shooting Among the ASEAN states singapore is india’s largest trading, investment, and export partner. Singapore corporate tax rate is one of the lowest in asia-pacific.

11. Q-4: What are the globalization factors that influenced the production of krrish in singapore?how many countries representative helped in creation of mega success film krrish? Political factor Economical factor Technological factor

12. Countries Representative Australia – sound effects China – action director Singapore – location India – Action director America(los angles) - special effects

13. Conclusion “Globalization is Good as well as Bad also”

14. Thank you