Facebook was founded in 2004 by Mark Zuckerberg and was originally only available to college students. It later opened to the public in 2006 and now has over 1 billion monthly active users. Facebook allows users to create personal profiles and share information with connections. Companies have widely adopted Facebook for promotions, product launches, and customer feedback. However, Facebook still faces challenges around user privacy and low click through rates for advertisements.

1. Subtle but Strong
communication
By Akhil Sule
500 million users
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2. Founded in 2004 by Mark Zuckerberg

3. Was limited to
colleges which
made it private,
united and
exclusive

4. More than a billion monthly active users
Opened to everyone in 2006

5. Lets you create your own personal profile

6. Has integrated with
almost all the mobile
applications and the
websites which are most
used.

7. Understands user’s behavior and interests
and displays information accordingly

8. Number of People
using facebook
mobile application is
increasing at high rate

9. Has come up
with its own
marketplace

10. Critical medium for

11. Companies and celebrities create facebook
pages to connect with people

12. They also use it for promotions, feedback
and product launches

13. Banner ads are
great methods of
interactive
marketing
Major source of
income for
facebook

14. Adidas has different ads for different
regions.

16. Surpassed
google as
top web
site in
2010

17. Important part of
everyone’s everyday
life

18. Weak click through rate
Slow growth rate of
advertising

19. Weak protection of
users’ information and
identity thefts

20. Summary
• Facebook is the largest social networking platform as of now
• It lets you create your own profile and put your information out and
lets you share with particular people
• A great platform for personal marketing as people use it almost
everyday
• Companies use it very well to launch and promote their products as
well as take the customer need and feedback
• Facebook still has to deal with its privacy issues and click rate on
advertising plummeting

21. Disclaimer
• Created by Akhil Sule, BITS Pilani, Goa during a marketing internship
under prof. Sameer Mathur, IIM Lucknow