This pitch proposes a zombie horror opening title sequence that: 1) Introduces two survivors hiding from a zombie in a derelict school. 2) Uses a non-linear editing style that cuts between the zombie and survivors to build tension without revealing details. 3) Aims to attract a male audience aged 16+ by incorporating conventions like stereotypical characters, action, tension, and gore that research found appeals to fans of the zombie genre.

1. The Pitch
CAMERON, JACK, LUKE, AND SAM

2. Subgenre
 For pitch 1 our group has decided to use Zombie-Horror.
 This has a very mainstream audience and is a popular horror sub
genre

3. Plot of the OTS
 Close up of a zombie crouched over a body(just bitten)
 Pans up to 2 people watching zombie]
 Zombie hears the 2 humans and starts to get up and chase
 Screen turns black and shows some credits when it cuts back out at
different times and shows either the zombie or 2 people running, this
happens several times*
 The 2 people try to hide in school (walking down a corridor
checking behind)
 Zombie appears so they try to run ahead but another zombie
(possibly the body at the beginning) appears at the exit
*after the beginning scene then screen occasionally turns black and skips
forward in time.

4. Stereotypes
This opening title sequence will reinforce conventions to the audience.
These will include: a group of survivors looking for supplies and a
stereotypical male character.
We have made this decision as it allows the audience to perhaps
relate to the protagonist or see how a experienced ‘survivor’ behaves.

5. Narrative enigmas
 Narrative enigmas will be created by the fact that the opening title
sequence is a non-linear one so information like the story line and full
introductions of the characters and who they are do not happen.
 The ending will also leave a enigma as the audience do not know
what happened to the 2 people and will be intrigued to the film to
find out.

6. Type of OTS
 This OTS will be in a non-linear format. This is so that we can convey
the nature of the film to the audience, but, without giving to many
details away. This will also allow for a narrative enigmas which
engages the viewer early on.

7. Our first inspirational film is
Zombieland
 The OTS in zombieland is inspiring because it is non-linear but helps
to set the scene and creates the atmosphere and mood. The way
the monologue shows the genre and sub genre off.

8. Our second film is
Drive
 This film inspired us because it shows how non-diegetic music is used
to an effective nature and how to build tension. The way that drive
draws in its audience by keeping its protagonist very mysterious in
the OTS was inspiring.

9. Our USP is
 We will use a derelict school as the main setting for our OTS. This is
very uncommon with other zombie films and so offers a sense of
originality.
 We will also use multiple editing tricks in order to convey the
apocalyptic nature. This will be conveyed by filming a busy area
and fading to the same area when it is empty.

10. Our target audience
 Our target audience will be males aged 16 and over. This is due to
the popularity among men within the Zombie genre.
 This graph shows the rising popularity of zombie films among
teenage boys.

11. We will attract our audience by
 We will use action and tension to attract the audience. The
reasoning for this is that is what our research indicated the most
about what they wanted to see within horror films.
 Our research also indicated that our target audience enjoys a gory
nature to zombies, this will be utilised within this proposition.