The document provides a quick introduction to social media. It notes that we have moved from the Information Age to the Interconnected Age, where connecting with customers has shifted from businesses "pushing" information to listening and engaging. To be successful on social media, businesses need to listen to customers and help them connect with each other, rather than immediately trying to make sales. They must adapt to this new environment by developing a social media plan that outlines their strategy and working with a professional to implement the plan profitably.