The Leisure Industry Week (LIW) is an annual exhibition that attracts over 13,000 visitors from the leisure industry. It is the largest event of its kind in the UK, bringing together senior decision-makers from public and private sectors. Over 60% of visitors are senior decision-makers, and many attend with the intent to source new products and services. Previous surveys found that over 80% of visitors found new suppliers at the event that they would not have otherwise considered.