1. ShazARt is an augmented reality mobile app that allows users to identify and learn more about art pieces by hovering their phone camera over the piece. 2. Early user testing found that displaying information in a separate screen rather than through augmented reality was a better experience, and that users wanted more readable text and links to additional information sources. 3. The developers learned that starting with one problem or solution and ending with another is common, and that user testing provides valuable insights beyond what developers initially envision.

1. Anurag Koduri, George Jiang,Vineet Jammalamadaka
The problem: It’s too hard to learn about art.

2. Elevator Pitch
1. For people interested in art and learning more about pieces that they encounter
2. Who are dissatisfied with the inability to learn more about art pieces with often times
little to no information
3. Our product is an augmented reality mobile solution
4. That provides users valuable information on art pieces that they’re interested in
5. UnlikeGoogle reverse image search and other unreliable methods
6. Our product allows users to exactly identify various art pieces that the encounter and
learn information about them including description, artist, related works, and more

3. MVP2 Update
Scenario:
1. User sees an art piece they’re
interested in
2. User launches ShoppAR app
3. User hovers over art piece
4. Information about art piece is
displayed
5. User clicks pop-up if more
information is desired
6. User returns to camera portion of
app

4. Data Report – 5 users tested
Feature Importance Satisfaction
Different screen for more information 4.6 5.0
Bigger and bolder text 3.0 4.0
Brighter colors 3.0 4.0
Overall: 4.4 4.0
The screen to learn
more is great! Maybe a
link toWikipedia
would be a next step!
The information is
much easier to read
than last time. Looks a
lot better!

5. ChangesVisualized

6. Hypothesis Revisited
Original Hypothesis:
“By using ShoppAR, I will be able to save time and money purchasing various products at
the store, making my shopping experience more efficient and enjoyable”
Revised Hypothesis:
“By using ShazARt, I will be able to save time learning about art pieces that I haven’t seen
before, making my art viewing experience more efficient and enjoyable”
Based on the data:

7. Lessons Learned
1. What you start off developing with may not even be close to what
you end up with
■ We started making a shopping augmented reality application
■ We thought about shopping for books
■ We ended up doing recognizing art (though leveraging the same technology!)
2. User testing will reveal things that you would have never thought of
on your own
■ We realized the whole augmented reality aspect was pointless for our app’s purpose
■ We learned that a new screen for detailed information was a huge improvement

8. Thank you!