Marketing plan for android app - eMBAY created under the guidance of Sameer Mathur during a marketing internship, IIM Lucknow.

1. BRACE YOURSELF
CAT
IS APPROACHING

2. Introducing to you
eMBAy- Funda To Crack

5. • Brief overview of the situation.
• eMBAy- Funda to Crack
• (The android app)
• How the app works?

6.  Travelling and attending
classrooms becomes so hectic
in today’s competitive world.
 Due to coaching's , students
gets no time to do anything
else in their day.
 Continuous classes does not
lead to concentration, instead it
leads to boredom.

8.  An app that will provide you with all the
coaching's , test series and all the tic-
tac’s to crack the most competitive exam
CAT and other NON-CAT exams too.
 With simple freemium plan, eMBAy is an
ideal place to rely on for the best
guidance to crack it.
eMBAy-
Funda
To Crack

9. How the app works?
eMBAy-
Funda
To Crack

10. eMBAy-
Funda To
Crack
WIN EXCITING DISCOUNTS ON FREEMIUM PLAN! ANSWER THE REGULAR QUIZ-WIZ!
DAILY TEST PREP
DAILY VOCAB
DAILY PUZZLE
DAILY QUIZ-WIZ

12. SITUATION
ANALYSIS

13. STRENGTHS WEAKNESS
• Integrates all apps in one.
• All tic- tacks under one roof.
• Cost less than what coaching’s
costs.
• As per your convenience.(24*7
availability)
New to market.

14. OPPORTUNITIES THREAT
Acceptance by
customers.
Collaborations.

16. Primary objective is
recognition.

17. • 1,00,000 downloads.
• Launching the app in
other cities too , like,
more than 10.

18. Develop meaningful
partnership.

20.  Start small and test.
 Adapt and innovate.
 Create relevant and
timely content.

21. TARGET CUSTOMERS
 MBA aspirants looking for an
option other than face-
classrooms.

22. COMPETITION
POINT OF PARITY
Coaching's have been established since a
long time ago.
POINTS OF DIFFERENCE
• Technology advancement.
• 24*7 availability.
• Reasonable than what coaching’s costs.

23. COLLABORATION
 With the other apps to take this app on a large
scale and established it successfully in the market.

24.  CUSTOMER
SATISFACTION

26. FREE FEATURES
 Video lectures
 Sectional tests
and SAMCAT’S
 MBA chat
 General info

27. PREMIUM FEATURES
 AIMCAT’S and
previous papers.
 Let’s have some
fun.
 Daily section.
Only for $5!

29. The android app will be distributed on:

30. INFRASTRUCUTRE AND IMPLEMENTATION

31. INFRASTRUCUTRE

32. IMPLEMENTATION SCHEDULE

33. DISCLAIMER Created by Prachi Gupta, Daulat Ram College, during the
marketing internship under the guidance of Prof. Sameer
Mathur.