This document introduces the FISH! philosophy, which is based on observations of the animated and engaged employees at Seattle's Pike Place Fish Market. The philosophy's four cornerstones are to choose your attitude, play, make their day, and be present. It provides examples of how workplaces can incorporate each concept, such as having fun activities, complimenting colleagues, smiling, and focusing on interactions. The goal of the FISH! philosophy is to boost morale and create positive experiences through fostering teamwork and creativity.