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This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)

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This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)

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It's Word of Mouth 2.0, baby! Some insights - both intuitive and counterintuitive - that you can apply to your everyday business.

It's Word of Mouth 2.0, baby! Some insights - both intuitive and counterintuitive - that you can apply to your everyday business.

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This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)

  1. 1. This isn’t your grandfather’s marketing. (Or it totally, totally is.) Spike Jones Managing Director, Digital Edelman
  2. 2. Hello.
  3. 3. Identity
  4. 4. Beliefs
  5. 5. Stay humble.
  6. 6. Beliefs.
  7. 7. Let’s recap.
  8. 8. ?% of word of mouth happens offline
  9. 9. 90% of word of mouth happens offline
  10. 10. Awareness Credibility
  11. 11. WTF?
  12. 12. Bringing community back.
  13. 13. (Insert influencer debate here.)
  14. 14. Everybody wants to be a part of something bigger than themselves.
  15. 15. I am a _______.
  16. 16. EGO INFO EMO
  17. 17. Round 2
  18. 18. MORE truths about Word of Mouth Marketing
  19. 19. But first…
  20. 20. Share this post with a friend.
  21. 21. It’s time to become fans of your fans. 1
  22. 22. Ask not…
  23. 23. 1 Stand for something bigger.2
  24. 24. Delight in your customer’s surprise. 3
  25. 25. Help your ideas spread. 4
  26. 26. Immediate Visible
  27. 27. Immediate Visible Long-term Invisible
  28. 28. There are promises. And there are commitments. 5
  29. 29. To sum up.
  30. 30. 1. Become fans of your fans. 2. Stand for something bigger. 3. Delight in their surprise. 4. Enable ideas to spread. 5. Make commitments. Not promises.
  31. 31. Spike Jones edelman.com askspike.com spike.jones@edelman.com twitter: you’re on your ownphoto: jenn-wagner.com

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