The document outlines 6 key elements that make a great landing page: 1) focusing on a unique selling proposition with a clear goal, 2) providing detailed descriptions of offers and benefits, 3) including images or videos to help visitors understand offers, 4) capturing necessary visitor information through a form, 5) using a strong call-to-action button, and 6) adding trust elements like testimonials. The purpose is to help visitors understand what they will gain from the page and convert them into leads.

1. 6 things a great
landing page
SHOULD have!
1

2. 1. USP – Focus on them
• Main Heading
• Sub Heading
Clearly describe what your
visitor will get from the page
– “Goal of the page”
(Optional)
Will help you to keep your
‘Headline’ sweet and short!
2Get more tips to create landing pages HERE!

3. 3Get more tips to create landing pages HERE!

4. Description
Detailed description of your
OFFERS
BENEFITS
Answering your visitor’s
questions,
“What will this do for
me?”
4Get more tips to create landing pages HERE!

5. 5
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6. 3.Image/Video….
“A picture is worth a thousand words”
Visual
representation of
your offer to
help people gain
better
understanding of
what it is and
how it looks.
6Get more tips to create landing pages HERE!

7. 7Get more tips to create landing pages HERE!

8. 4.Form to capture visitor information
Most IMPORTANT! &,
Only ask for information you
actually need..
8Get more tips to create landing pages HERE!

9. 9Get more tips to create landing pages HERE!

10. “A STRONG CTA will
make your landing
page Extraordinary”
10Get more tips to create landing pages HERE!

11. 11
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“Your CTA should be Customer Focused – what will they get”
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12. 6.Trust
Elements
• Certifications
• Testimonials
• Phone number
• Customer logo
12
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13. 13

14. 14Get more tips to create landing pages HERE!

15. With LeadSquared,
capture, manage & engage your leads till they convert
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