8
Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are influenced by a number of factors. The environment under which the company operates influence its level of production, sales and marketing. Additionally, the environment is an important function of the company’s human resource management. The industry which the company operates in is highly competitive due to existence of other companies. The company has come up with extensive strategies which increase its ability to compete and increase its customer base. The five forces of competition are a major ingredient of the company’s competitive design. The management in the company understand the importance of adopted a well-structured design to enhance future improvements and control external threats and opportunities. The strengths and weaknesses of the company also influence production and marketing. The available resources, capabilities and core competencies are integral in achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components which directly influence the existing company. The world of sports has grown in popularity during the last few decades. This has prompted the growth of a robust industry which focuses on manufacturing and selling sportswear and other accessories. The environment in this industry is highly competitive due to existence of many company which produce similar products. Companies such as Adidas, Puma, and Mikasa among others offer competition to Nike. Therefore, the existence of a highly competitive nature within this industry ranks as the most influential part of the environment. Technological advancement also plays a huge part in influencing this industry. The world of sports has embraced application of new and innovative technologies which improve performance. The company has to adapt to the change in customer preference in terms of the choice of technology. This is because a customer influences the company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company since they influence its operations. The factors determine how much the sportswear industry is attractive thereby influencing the strategies laid out by the company. The forces also determine the attractiveness of this industry in terms of favorable competition and likely profit margins. The factors also directly influence the company’s ability to give good services to its customers thus gaining loyalty. These microenvironment forces help the Nike Company to apply core competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are almost autonomous creates a threat to the firm. These products are a good customer substitute. Some customers go these products since they solve.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
Running Head NIKE1NIKE6Week 6 Assignment 2E.docxjeanettehully
Running Head: NIKE 1
NIKE 6
Week 6 Assignment 2
Ebony Reid
Strayer University
BUS 499 Business Administration Capstone
Dr. Grizzel
Dr. Gardner
August 18, 2019
Found in the year 1954, Nike is an American multination company that specializes in the manufacture of athletic equipment, accessories, athletic wear, apparel, and providing footwear. The key goal of the company is to supply wearable and exceptional products that come in handy in enhancing better performance in sports (1). This paper will discuss the industry in which Nike operates in based the strategies it can use to build on its strengths and opportunities and those it can use to deal with the threats and weaknesses.
Five forces of competition
The two segments of the general environment that would rank highest in their influence on Nike are threats of new entrants and the level of competitive rivalry.
Threat of new entrants
In case new firms come in the market, they are likely to disrupt the industry environment of Nike, especially due to the company high pricing strategy. With the current technological advancement, it is likely that new companies will be looking to venture in the apparel, sports shoes, and equipment market as a way of making profits (1). Most of these companies may decide to sell their products at a lower price, thus leaving customers with a favorable choice compare to how Nike sells its products. With the U.S. facing hard times in how it deals with other countries politically, other companies may jump in and take advantage. For instance, following the U.S. sanctions on Iran, Nike lost the chance of producing equipment for the Iranian football team, which was a huge deal (2).
Level of competitive rivalry
The company faces tough competition from different brands, especially from Adidas and Reebok. Both of these companies deal with similar goods like Nike, although they have different customers from different parts of the globe (1). In the sports industry, the level of competition is strong. Furthermore, the industry has grown with the current players engaging in tough competition and seek to snatch away the market share from each other.
Evaluation
In the recent past, Nike has successfully been able to deal with the two threats successfully, although much need to be done to deal with them completely. To address these forces, the company has engaged in extensive research and development, whereby it creates more unique products that aid in maintaining its brand image. The company keeps improving its product every year to ensure that it does not lag behind its competitors. Furthermore, Nike has continually engaged in social media marketing, which has worked on its favor, given that their products are well known to their customers (1). For instance, the company recently engaged in the 'Just Do It' campaign where different customers posted their photos with the caption and helping the company to increase its popularity among the consumers.
Future improvements
T ...
Combined the attached three papers together to flow into one docum.docxdrandy1
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Combined the attached three papers together to flow into one docum.docxcargillfilberto
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
Nike launches a new campaign called "Possibilities" that inspires viewers to push their limits through athletic scenarios. The campaign utilizes digital and social media to engage viewers through Nike+ challenges. Nike has established a strong global brand recognition in sports apparel and footwear through quality products and major athlete endorsements, though remains vulnerable if market share declines or endorsement costs rise significantly. Nike has also transitioned to focus on building digital platforms like Nike+ to directly engage customers and gain insights from their usage data.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
Running Head NIKE1NIKE6Week 6 Assignment 2E.docxjeanettehully
Running Head: NIKE 1
NIKE 6
Week 6 Assignment 2
Ebony Reid
Strayer University
BUS 499 Business Administration Capstone
Dr. Grizzel
Dr. Gardner
August 18, 2019
Found in the year 1954, Nike is an American multination company that specializes in the manufacture of athletic equipment, accessories, athletic wear, apparel, and providing footwear. The key goal of the company is to supply wearable and exceptional products that come in handy in enhancing better performance in sports (1). This paper will discuss the industry in which Nike operates in based the strategies it can use to build on its strengths and opportunities and those it can use to deal with the threats and weaknesses.
Five forces of competition
The two segments of the general environment that would rank highest in their influence on Nike are threats of new entrants and the level of competitive rivalry.
Threat of new entrants
In case new firms come in the market, they are likely to disrupt the industry environment of Nike, especially due to the company high pricing strategy. With the current technological advancement, it is likely that new companies will be looking to venture in the apparel, sports shoes, and equipment market as a way of making profits (1). Most of these companies may decide to sell their products at a lower price, thus leaving customers with a favorable choice compare to how Nike sells its products. With the U.S. facing hard times in how it deals with other countries politically, other companies may jump in and take advantage. For instance, following the U.S. sanctions on Iran, Nike lost the chance of producing equipment for the Iranian football team, which was a huge deal (2).
Level of competitive rivalry
The company faces tough competition from different brands, especially from Adidas and Reebok. Both of these companies deal with similar goods like Nike, although they have different customers from different parts of the globe (1). In the sports industry, the level of competition is strong. Furthermore, the industry has grown with the current players engaging in tough competition and seek to snatch away the market share from each other.
Evaluation
In the recent past, Nike has successfully been able to deal with the two threats successfully, although much need to be done to deal with them completely. To address these forces, the company has engaged in extensive research and development, whereby it creates more unique products that aid in maintaining its brand image. The company keeps improving its product every year to ensure that it does not lag behind its competitors. Furthermore, Nike has continually engaged in social media marketing, which has worked on its favor, given that their products are well known to their customers (1). For instance, the company recently engaged in the 'Just Do It' campaign where different customers posted their photos with the caption and helping the company to increase its popularity among the consumers.
Future improvements
T ...
Combined the attached three papers together to flow into one docum.docxdrandy1
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Combined the attached three papers together to flow into one docum.docxcargillfilberto
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
Nike launches a new campaign called "Possibilities" that inspires viewers to push their limits through athletic scenarios. The campaign utilizes digital and social media to engage viewers through Nike+ challenges. Nike has established a strong global brand recognition in sports apparel and footwear through quality products and major athlete endorsements, though remains vulnerable if market share declines or endorsement costs rise significantly. Nike has also transitioned to focus on building digital platforms like Nike+ to directly engage customers and gain insights from their usage data.
This document provides a case write-up for Nike that includes:
1. A short history of Nike's founding by Bill Bowerman and Phil Knight.
2. Analysis of Nike's mission statement, objectives, strategies, and competitive positioning using tools like Porter's 5 Forces, SWOT analysis, and strategic frameworks.
3. Recommendations that Nike should continue its focus on innovation, brand strength, and staying ahead of trends to maintain success in the athletic footwear industry.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Assignment on Marketing Plan of Nike shoes Al Shahriar
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Nike is considering reentering the Pakistani market. A SWOT analysis reveals strengths in Nike's strong brand value but weaknesses in potential manipulation of factory employees. Opportunities exist in Pakistan's growing economy and health-conscious population. Threats include economic recession and increased competition. The analysis recommends franchising as an entry strategy to leverage Nike's brand while limiting capital requirements. Overall, Pakistan presents opportunities for growth if Nike can overcome threats around its supply chain and changing economic conditions.
Running Head Microsoft Product expansion Microsoft Product Expans.docxglendar3
Running Head: Microsoft Product expansion Microsoft Product Expansion
1. Executive Summary
This business plan is about the product expansion of the most recognized and highly reputable company Microsoft. The company is famous from recent past years because of its strength and the highly satisfied deployment of products and services. The company is famous because of its reliable manufacturing and delivering of services in those regions where the technology was not actually higher. The company is decided to expand its business through product expansion. It is understood that the technology industry is vast and to lead the top market position, there is a need to do more sort of innovation with keen research of target market.
Basically, the company is planning to target the small and large organizations equally to provide them with the Cloud ERP facility by which the employee productivity would be increased. The new product expansion in the American market will bring the positive fluctuations in the economy. The company is planning to design the powerful strategy and the strong social media campaign to advertise it in estimated timelines and deadlines. The company vision and mission statement clearly indicate that it always put their customers as the highest priority.
2. Company Summary
a. History of Company
Microsoft is a highly successful American corporation. The company started with Bill Gates and Paul Allen, they both were childhood friends and also they are co-founders of the corporation (INDONESIA, 2014). They started the business in that age when it was hard to access the computer and they have a pair of the computer (Gaskin & Geoghan, 2016). Then they started their own small company by selling computers to the city of Seattle. In 1975, 29 July Bill Gates used the word Micro-Soft and then with the partnership of Paul Allen, the company name was registered as Microsoft. The company started with BASIC coding language development and then it designed a lot of product including the very first product “operating system” (Kvåle, 2016).
The company also produced the first-word processor which named as Multi-Tool Word. The company is highly famous because of its business expansion. The corporate is top rated in the entire world due to its product/services expansion in the global world. The company is operating on a large scale which is the major stimulator of its product expansion. Microsoft planned to expand its product to win the loyalty and hearts of its consumers once again. The company major goal is the technology exploration to facilitate the consumers which ultimately brings large revenue to the company. The new product expansion also has the target to break the record of financial benefits and customer loyalty. It’s not a piece of cake in this highly competitive world but Microsoft has strong hierarchies for product or service expansion. The company is trying to provide the new product for the businesses which is Cloud ERP.
b. Compa.
Running Head Microsoft Product expansion Microsoft Product Expans.docxtodd581
Running Head: Microsoft Product expansion Microsoft Product Expansion
1. Executive Summary
This business plan is about the product expansion of the most recognized and highly reputable company Microsoft. The company is famous from recent past years because of its strength and the highly satisfied deployment of products and services. The company is famous because of its reliable manufacturing and delivering of services in those regions where the technology was not actually higher. The company is decided to expand its business through product expansion. It is understood that the technology industry is vast and to lead the top market position, there is a need to do more sort of innovation with keen research of target market.
Basically, the company is planning to target the small and large organizations equally to provide them with the Cloud ERP facility by which the employee productivity would be increased. The new product expansion in the American market will bring the positive fluctuations in the economy. The company is planning to design the powerful strategy and the strong social media campaign to advertise it in estimated timelines and deadlines. The company vision and mission statement clearly indicate that it always put their customers as the highest priority.
2. Company Summary
a. History of Company
Microsoft is a highly successful American corporation. The company started with Bill Gates and Paul Allen, they both were childhood friends and also they are co-founders of the corporation (INDONESIA, 2014). They started the business in that age when it was hard to access the computer and they have a pair of the computer (Gaskin & Geoghan, 2016). Then they started their own small company by selling computers to the city of Seattle. In 1975, 29 July Bill Gates used the word Micro-Soft and then with the partnership of Paul Allen, the company name was registered as Microsoft. The company started with BASIC coding language development and then it designed a lot of product including the very first product “operating system” (Kvåle, 2016).
The company also produced the first-word processor which named as Multi-Tool Word. The company is highly famous because of its business expansion. The corporate is top rated in the entire world due to its product/services expansion in the global world. The company is operating on a large scale which is the major stimulator of its product expansion. Microsoft planned to expand its product to win the loyalty and hearts of its consumers once again. The company major goal is the technology exploration to facilitate the consumers which ultimately brings large revenue to the company. The new product expansion also has the target to break the record of financial benefits and customer loyalty. It’s not a piece of cake in this highly competitive world but Microsoft has strong hierarchies for product or service expansion. The company is trying to provide the new product for the businesses which is Cloud ERP.
b. Compa.
Business Analysis- International Strategy And Competitive...Monica Turner
Martha Stewart Living Omnimedia previously had strong resources and capabilities due to its extensive product lines sold through major retailers that capitalized on sociocultural trends. However, after Martha Stewart's personal image was damaged by her criminal trial and conviction, the company faced a difficult decision about how to move forward without her trusted brand. The online dating industry has experienced steady growth due to increasing internet and mobile use. While eHarmony has had success with its relationship-focused model, it faces threats from competitors like IAC who pursue rapid growth through less selective approaches. eHarmony is considering international expansion but must determine the best strategy to sustain its competitive advantages against increasingly innovative rivals.
Nike Inc. uses segmentation, targeting, and positioning in its marketing strategy for the Air Jordan brand. It segments consumers based on factors like age, interests, and budget. It targets several key segments - the athletic segment with high-performance shoes, younger consumers with youth-oriented products, and budget-conscious buyers with its "Team Jordan" line. Air Jordan shoes are positioned as premium, high-quality products that appeal to status and style. The brand uses celebrity endorsements, sports channel promotions, and sponsorships to target segments and strengthen its premium positioning.
Success report on_marketing_strategy_for_nike_incNeenad Mba
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
This document provides an overview of a corporate strategy syllabus chapter on competitive rivalry and competitive dynamics. It defines key terms like competitors, competitive behavior, and competitive dynamics. It discusses factors that affect a competitor's likelihood of taking actions or responding to actions. The opening case examines Google's competition in search and other markets from companies like Bing, Yahoo, Amazon and Facebook. It also analyzes competitive behaviors Google takes to build advantages over rivals. The document outlines different types of competitive behaviors firms may exhibit, like conflict, competition, co-existence and cooperation.
- Porter argues that firms must choose between two types of competitive advantage: lower cost or differentiation.
- Lower cost involves having the lowest production costs in the industry, allowing a firm to offer lower prices. Differentiation involves having unique products or services that are perceived industry-wide as being better or more valuable than competitors' offerings.
- An example is the industrial equipment industry, where firms like Caterpillar have pursued differentiation through innovative new machinery, while others like John Deere have focused on lowering costs through efficient production. The type of competitive advantage sought must fit a firm's resources and capabilities.
Nike is the market leader in the US footwear market, holding a 16.2% market share in 2013. It successfully segments customers and products, allowing it to price discriminate. Nike also outsources manufacturing to lower costs while maintaining quality. Through innovation, celebrity endorsements, and responsive strategies, Nike is able to charge premium prices and follow a price leadership approach over competitors like Adidas.
1Running head NIKE COMPANYPAGE 12NIKE COMPANYNIKE C.docxeugeniadean34240
1
Running head: NIKE COMPANY
PAGE
12
NIKE COMPANY
NIKE COMPANY
Student name
Institution
Contents
3NIKE Company
31. Executive summary
42. Problem statement
43. Company profile
43.1Introduction
53.2 Mission statement
53.3 Values Statement
63.4 Vision Statement
63.5 Strategic Alternative Slogan
63.6 Industry Size
63.7 Industry Profitability
73.8 Industry Cyclicality
74. Industry Entry and Exit Barriers
74.1 Entry Barriers
84.2 Exit Barriers
84.3. Current strategy
115. Code of ethics
116. Facts and figures in governance, accountability and reporting
116.1 Reporting Practices
126.2 The Value of Reporting
126.3 Stakeholder Engagement and Report Reviews
146.4 Feedback on reporting
147. Company analysis
147.1The Strengths/ Weaknesses for Nike Corporate
147.2 Board of Directors - Strength
157.3 Board of Directors - Weakness
157.4 Environmental Analysis
15Internal – Strength and weakness
167.5 Challenges and struggles of Nike Company
198. Competition
198.1 Competition vs. Nike
198.2 Footwear Industry –Revenues, Players, Market Share
208.3 Manufacturing options
218.4 Strategic Outsourcing
218.5 The Evolution of Manufacturing in Third World Countries
228.5 Nike
238.6 Reebok
248.7 Adidas
248.8 Talk
258.9 New Balance
259. Summary and conclusion
27References
NIKE Company
1. Executive summary
When an organization such as Nike, opts to be a global entity, often, it experience a huge profits in its final accounting. Sadly, other businesses such as Nike must be at a position of overcoming some difficult obstacles set before it establishes a successful business in the foreign countries (Frisch, 2009). Most of the issues associated with these vast industries include the child labor laws, low wages, and the outsourcing’s effects on the aggregate sales. Due to this reason, the most widely known organizations have already presented several cases in defense to their positions on conducting business in the foreign countries. One such good instance is Nike’s sweatshop labor case that stirs up some controversy over the ethical business practices. Even after Nike Company has made several attempts at recovering from the bad press that it had received from the sweatshops, the organization still struggles to defeat the negative feelings that have already been created in the people’s mind, especially across the United States.
Additionally, this company faced various challenges from the word go. With the increase in technology, the organization is facing a very high competition caused by its reluctance to use of modern advertisement platforms as well as sticking to traditional marketing approaches (Frisch, 2009). The issue has resulted in reduced total sales as well as reportedly small profits. Thus, this paper seeks to present help Nick Co. Improves the already tarnished image in legal and ethical issues, as well as competitively survives in the market. 2. Problem statement
When Nike’s company op.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
This document discusses business administration and its applications. It begins by defining business administration as designing an environment where people can work effectively together to achieve goals. It then discusses the key departments involved in administration, including production, marketing, finance, human resources, operations management, information systems, and accounting.
It provides an example case study about ChemCo, a car battery manufacturer that diversified into fork-lift batteries but began losing money. It analyzes the situation, defines the problem as mismanaged diversification, and evaluates alternatives like establishing an off-brand or exiting the fork-lift business. It recommends an off-brand approach to protect the main brand's quality image while competing on price. Additional case studies on Cadbury and
The document discusses five principles for achieving sustainable double-digit revenue growth in any industry:
1. Improve customer base retention by enhancing customer satisfaction and value while reducing costs.
2. Focus on gaining market share by targeting vulnerable competitors and winning over their customers.
3. Identify and focus on the fastest growing market segments.
4. Expand into adjacent markets that have similar but not identical customer and cost attributes.
5. Invade new lines of business, though this carries the most risk due to lack of synergies with existing businesses.
The document provides examples of how these principles were successfully applied to dramatically increase revenue and market share at Encoda Systems, restoring profitability within 17 months through
Michael Anderson wants to assemble investors to acquire Interprise Solutions from its current owner, Taylor Corporation. Interprise is an ERP/CRM software company that was originally founded in 2008. It has successful products but struggles under Taylor's ownership due to leadership issues and poor prioritization. Acquiring Interprise could be profitable as the software has potential in a large market, and fixing its issues could restore partner and customer confidence. Michael projects revenues increasing over three years from $1.5M to $5M as the company expands its partner network and sales team. The proposed acquisition terms involve a nominal down payment plus a percentage of revenues over three years.
Nike is well-positioned to enter the wearable fitness technology market due to its expertise in athletic products, strong brand recognition, and history of innovation. The market is growing rapidly due to increased health awareness and technological advances. Regulatory factors, stakeholder interests, and management vision also support Nike's strategic shift. Key reasons for entering include leveraging core competencies, the industry's attractiveness, and aligning with external influences. Entering this market strengthens Nike's commitment to holistic wellness and prepares it for long-term success.
For this assignment, review the articleAbomhara, M., & Koie.docxsleeperharwell
For this assignment, review the article:
Abomhara, M., & Koien, G.M. (2015). Cyber security and the internet of things: Vulnerabilities, threats, intruders, and attacks.
Journal of Cyber Security, 4
, 65-88. Doi: 10.13052/jcsm2245-1439.414
and evaluate it in 3 pages (800 words), in APA format with in-text citation using your own words, by addressing the following:
What did the authors investigate, and in general how did they do so?
Identify the hypothesis or question being tested
Summarize the overall article.
Identify the conclusions of the authors
Indicate whether or not you think the data support their conclusions/hypothesis
Consider alternative explanations for the results
Provide any additional comments pertaining to other approaches to testing their hypothesis (logical follow-up studies to build on, confirm or refute the conclusions)
The relevance or importance of the study
The appropriateness of the experimental design
When you write your evaluation, be brief and concise, this is not meant to be an essay but an objective evaluation that one can read very easily and quickly. Also, you should include a complete reference (title, authors, journal, issue, pages) you turn in your evaluation. This is good practice for your literature review, which you’ll be completing during the dissertation process.
.
For this assignment, provide your perspective about Privacy versus N.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word documen
.
More Related Content
Similar to 8Week 6 Assignment 2April MonkStrayer University.docx
This document provides a case write-up for Nike that includes:
1. A short history of Nike's founding by Bill Bowerman and Phil Knight.
2. Analysis of Nike's mission statement, objectives, strategies, and competitive positioning using tools like Porter's 5 Forces, SWOT analysis, and strategic frameworks.
3. Recommendations that Nike should continue its focus on innovation, brand strength, and staying ahead of trends to maintain success in the athletic footwear industry.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Assignment on Marketing Plan of Nike shoes Al Shahriar
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Nike is considering reentering the Pakistani market. A SWOT analysis reveals strengths in Nike's strong brand value but weaknesses in potential manipulation of factory employees. Opportunities exist in Pakistan's growing economy and health-conscious population. Threats include economic recession and increased competition. The analysis recommends franchising as an entry strategy to leverage Nike's brand while limiting capital requirements. Overall, Pakistan presents opportunities for growth if Nike can overcome threats around its supply chain and changing economic conditions.
Running Head Microsoft Product expansion Microsoft Product Expans.docxglendar3
Running Head: Microsoft Product expansion Microsoft Product Expansion
1. Executive Summary
This business plan is about the product expansion of the most recognized and highly reputable company Microsoft. The company is famous from recent past years because of its strength and the highly satisfied deployment of products and services. The company is famous because of its reliable manufacturing and delivering of services in those regions where the technology was not actually higher. The company is decided to expand its business through product expansion. It is understood that the technology industry is vast and to lead the top market position, there is a need to do more sort of innovation with keen research of target market.
Basically, the company is planning to target the small and large organizations equally to provide them with the Cloud ERP facility by which the employee productivity would be increased. The new product expansion in the American market will bring the positive fluctuations in the economy. The company is planning to design the powerful strategy and the strong social media campaign to advertise it in estimated timelines and deadlines. The company vision and mission statement clearly indicate that it always put their customers as the highest priority.
2. Company Summary
a. History of Company
Microsoft is a highly successful American corporation. The company started with Bill Gates and Paul Allen, they both were childhood friends and also they are co-founders of the corporation (INDONESIA, 2014). They started the business in that age when it was hard to access the computer and they have a pair of the computer (Gaskin & Geoghan, 2016). Then they started their own small company by selling computers to the city of Seattle. In 1975, 29 July Bill Gates used the word Micro-Soft and then with the partnership of Paul Allen, the company name was registered as Microsoft. The company started with BASIC coding language development and then it designed a lot of product including the very first product “operating system” (Kvåle, 2016).
The company also produced the first-word processor which named as Multi-Tool Word. The company is highly famous because of its business expansion. The corporate is top rated in the entire world due to its product/services expansion in the global world. The company is operating on a large scale which is the major stimulator of its product expansion. Microsoft planned to expand its product to win the loyalty and hearts of its consumers once again. The company major goal is the technology exploration to facilitate the consumers which ultimately brings large revenue to the company. The new product expansion also has the target to break the record of financial benefits and customer loyalty. It’s not a piece of cake in this highly competitive world but Microsoft has strong hierarchies for product or service expansion. The company is trying to provide the new product for the businesses which is Cloud ERP.
b. Compa.
Running Head Microsoft Product expansion Microsoft Product Expans.docxtodd581
Running Head: Microsoft Product expansion Microsoft Product Expansion
1. Executive Summary
This business plan is about the product expansion of the most recognized and highly reputable company Microsoft. The company is famous from recent past years because of its strength and the highly satisfied deployment of products and services. The company is famous because of its reliable manufacturing and delivering of services in those regions where the technology was not actually higher. The company is decided to expand its business through product expansion. It is understood that the technology industry is vast and to lead the top market position, there is a need to do more sort of innovation with keen research of target market.
Basically, the company is planning to target the small and large organizations equally to provide them with the Cloud ERP facility by which the employee productivity would be increased. The new product expansion in the American market will bring the positive fluctuations in the economy. The company is planning to design the powerful strategy and the strong social media campaign to advertise it in estimated timelines and deadlines. The company vision and mission statement clearly indicate that it always put their customers as the highest priority.
2. Company Summary
a. History of Company
Microsoft is a highly successful American corporation. The company started with Bill Gates and Paul Allen, they both were childhood friends and also they are co-founders of the corporation (INDONESIA, 2014). They started the business in that age when it was hard to access the computer and they have a pair of the computer (Gaskin & Geoghan, 2016). Then they started their own small company by selling computers to the city of Seattle. In 1975, 29 July Bill Gates used the word Micro-Soft and then with the partnership of Paul Allen, the company name was registered as Microsoft. The company started with BASIC coding language development and then it designed a lot of product including the very first product “operating system” (Kvåle, 2016).
The company also produced the first-word processor which named as Multi-Tool Word. The company is highly famous because of its business expansion. The corporate is top rated in the entire world due to its product/services expansion in the global world. The company is operating on a large scale which is the major stimulator of its product expansion. Microsoft planned to expand its product to win the loyalty and hearts of its consumers once again. The company major goal is the technology exploration to facilitate the consumers which ultimately brings large revenue to the company. The new product expansion also has the target to break the record of financial benefits and customer loyalty. It’s not a piece of cake in this highly competitive world but Microsoft has strong hierarchies for product or service expansion. The company is trying to provide the new product for the businesses which is Cloud ERP.
b. Compa.
Business Analysis- International Strategy And Competitive...Monica Turner
Martha Stewart Living Omnimedia previously had strong resources and capabilities due to its extensive product lines sold through major retailers that capitalized on sociocultural trends. However, after Martha Stewart's personal image was damaged by her criminal trial and conviction, the company faced a difficult decision about how to move forward without her trusted brand. The online dating industry has experienced steady growth due to increasing internet and mobile use. While eHarmony has had success with its relationship-focused model, it faces threats from competitors like IAC who pursue rapid growth through less selective approaches. eHarmony is considering international expansion but must determine the best strategy to sustain its competitive advantages against increasingly innovative rivals.
Nike Inc. uses segmentation, targeting, and positioning in its marketing strategy for the Air Jordan brand. It segments consumers based on factors like age, interests, and budget. It targets several key segments - the athletic segment with high-performance shoes, younger consumers with youth-oriented products, and budget-conscious buyers with its "Team Jordan" line. Air Jordan shoes are positioned as premium, high-quality products that appeal to status and style. The brand uses celebrity endorsements, sports channel promotions, and sponsorships to target segments and strengthen its premium positioning.
Success report on_marketing_strategy_for_nike_incNeenad Mba
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
This document provides an overview of a corporate strategy syllabus chapter on competitive rivalry and competitive dynamics. It defines key terms like competitors, competitive behavior, and competitive dynamics. It discusses factors that affect a competitor's likelihood of taking actions or responding to actions. The opening case examines Google's competition in search and other markets from companies like Bing, Yahoo, Amazon and Facebook. It also analyzes competitive behaviors Google takes to build advantages over rivals. The document outlines different types of competitive behaviors firms may exhibit, like conflict, competition, co-existence and cooperation.
- Porter argues that firms must choose between two types of competitive advantage: lower cost or differentiation.
- Lower cost involves having the lowest production costs in the industry, allowing a firm to offer lower prices. Differentiation involves having unique products or services that are perceived industry-wide as being better or more valuable than competitors' offerings.
- An example is the industrial equipment industry, where firms like Caterpillar have pursued differentiation through innovative new machinery, while others like John Deere have focused on lowering costs through efficient production. The type of competitive advantage sought must fit a firm's resources and capabilities.
Nike is the market leader in the US footwear market, holding a 16.2% market share in 2013. It successfully segments customers and products, allowing it to price discriminate. Nike also outsources manufacturing to lower costs while maintaining quality. Through innovation, celebrity endorsements, and responsive strategies, Nike is able to charge premium prices and follow a price leadership approach over competitors like Adidas.
1Running head NIKE COMPANYPAGE 12NIKE COMPANYNIKE C.docxeugeniadean34240
1
Running head: NIKE COMPANY
PAGE
12
NIKE COMPANY
NIKE COMPANY
Student name
Institution
Contents
3NIKE Company
31. Executive summary
42. Problem statement
43. Company profile
43.1Introduction
53.2 Mission statement
53.3 Values Statement
63.4 Vision Statement
63.5 Strategic Alternative Slogan
63.6 Industry Size
63.7 Industry Profitability
73.8 Industry Cyclicality
74. Industry Entry and Exit Barriers
74.1 Entry Barriers
84.2 Exit Barriers
84.3. Current strategy
115. Code of ethics
116. Facts and figures in governance, accountability and reporting
116.1 Reporting Practices
126.2 The Value of Reporting
126.3 Stakeholder Engagement and Report Reviews
146.4 Feedback on reporting
147. Company analysis
147.1The Strengths/ Weaknesses for Nike Corporate
147.2 Board of Directors - Strength
157.3 Board of Directors - Weakness
157.4 Environmental Analysis
15Internal – Strength and weakness
167.5 Challenges and struggles of Nike Company
198. Competition
198.1 Competition vs. Nike
198.2 Footwear Industry –Revenues, Players, Market Share
208.3 Manufacturing options
218.4 Strategic Outsourcing
218.5 The Evolution of Manufacturing in Third World Countries
228.5 Nike
238.6 Reebok
248.7 Adidas
248.8 Talk
258.9 New Balance
259. Summary and conclusion
27References
NIKE Company
1. Executive summary
When an organization such as Nike, opts to be a global entity, often, it experience a huge profits in its final accounting. Sadly, other businesses such as Nike must be at a position of overcoming some difficult obstacles set before it establishes a successful business in the foreign countries (Frisch, 2009). Most of the issues associated with these vast industries include the child labor laws, low wages, and the outsourcing’s effects on the aggregate sales. Due to this reason, the most widely known organizations have already presented several cases in defense to their positions on conducting business in the foreign countries. One such good instance is Nike’s sweatshop labor case that stirs up some controversy over the ethical business practices. Even after Nike Company has made several attempts at recovering from the bad press that it had received from the sweatshops, the organization still struggles to defeat the negative feelings that have already been created in the people’s mind, especially across the United States.
Additionally, this company faced various challenges from the word go. With the increase in technology, the organization is facing a very high competition caused by its reluctance to use of modern advertisement platforms as well as sticking to traditional marketing approaches (Frisch, 2009). The issue has resulted in reduced total sales as well as reportedly small profits. Thus, this paper seeks to present help Nick Co. Improves the already tarnished image in legal and ethical issues, as well as competitively survives in the market. 2. Problem statement
When Nike’s company op.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
This document discusses business administration and its applications. It begins by defining business administration as designing an environment where people can work effectively together to achieve goals. It then discusses the key departments involved in administration, including production, marketing, finance, human resources, operations management, information systems, and accounting.
It provides an example case study about ChemCo, a car battery manufacturer that diversified into fork-lift batteries but began losing money. It analyzes the situation, defines the problem as mismanaged diversification, and evaluates alternatives like establishing an off-brand or exiting the fork-lift business. It recommends an off-brand approach to protect the main brand's quality image while competing on price. Additional case studies on Cadbury and
The document discusses five principles for achieving sustainable double-digit revenue growth in any industry:
1. Improve customer base retention by enhancing customer satisfaction and value while reducing costs.
2. Focus on gaining market share by targeting vulnerable competitors and winning over their customers.
3. Identify and focus on the fastest growing market segments.
4. Expand into adjacent markets that have similar but not identical customer and cost attributes.
5. Invade new lines of business, though this carries the most risk due to lack of synergies with existing businesses.
The document provides examples of how these principles were successfully applied to dramatically increase revenue and market share at Encoda Systems, restoring profitability within 17 months through
Michael Anderson wants to assemble investors to acquire Interprise Solutions from its current owner, Taylor Corporation. Interprise is an ERP/CRM software company that was originally founded in 2008. It has successful products but struggles under Taylor's ownership due to leadership issues and poor prioritization. Acquiring Interprise could be profitable as the software has potential in a large market, and fixing its issues could restore partner and customer confidence. Michael projects revenues increasing over three years from $1.5M to $5M as the company expands its partner network and sales team. The proposed acquisition terms involve a nominal down payment plus a percentage of revenues over three years.
Nike is well-positioned to enter the wearable fitness technology market due to its expertise in athletic products, strong brand recognition, and history of innovation. The market is growing rapidly due to increased health awareness and technological advances. Regulatory factors, stakeholder interests, and management vision also support Nike's strategic shift. Key reasons for entering include leveraging core competencies, the industry's attractiveness, and aligning with external influences. Entering this market strengthens Nike's commitment to holistic wellness and prepares it for long-term success.
Similar to 8Week 6 Assignment 2April MonkStrayer University.docx (20)
For this assignment, review the articleAbomhara, M., & Koie.docxsleeperharwell
For this assignment, review the article:
Abomhara, M., & Koien, G.M. (2015). Cyber security and the internet of things: Vulnerabilities, threats, intruders, and attacks.
Journal of Cyber Security, 4
, 65-88. Doi: 10.13052/jcsm2245-1439.414
and evaluate it in 3 pages (800 words), in APA format with in-text citation using your own words, by addressing the following:
What did the authors investigate, and in general how did they do so?
Identify the hypothesis or question being tested
Summarize the overall article.
Identify the conclusions of the authors
Indicate whether or not you think the data support their conclusions/hypothesis
Consider alternative explanations for the results
Provide any additional comments pertaining to other approaches to testing their hypothesis (logical follow-up studies to build on, confirm or refute the conclusions)
The relevance or importance of the study
The appropriateness of the experimental design
When you write your evaluation, be brief and concise, this is not meant to be an essay but an objective evaluation that one can read very easily and quickly. Also, you should include a complete reference (title, authors, journal, issue, pages) you turn in your evaluation. This is good practice for your literature review, which you’ll be completing during the dissertation process.
.
For this assignment, provide your perspective about Privacy versus N.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word documen
.
For this assignment, provide your perspective about Privacy vers.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word document.
.
For this Assignment, read the case study for Claudia and find two to.docxsleeperharwell
For this Assignment, read the case study for Claudia and find two to three scholarly articles on social issues surrounding immigrant families.
In a 2- to 4-page paper, explain how the literature informs you about Claudia and her family when assessing her situation.
Describe two social issues related to the course-specific case study for Claudia that inform a culturally competent social worker.
Describe culturally competent strategies you might use to assess the needs of children.
Describe the types of data you would collect from Claudia and her family in order to best serve them.
Identify other resources that may offer you further information about Claudia’s case.
Create an eco-map to represent Claudia’s situation. Describe how the ecological perspective of assessment influenced how the social worker interacted with Claudia.
Describe how the social worker in the case used a strengths perspective and multiple tools in her assessment of Claudia. Explain how those factors contributed to the therapeutic relationship with Claudia and her family.
.
For this assignment, please start by doing research regarding the se.docxsleeperharwell
For this assignment, please start by doing research regarding the severity of prejudicial aggression/violence from the past. After you do this, research the severity of prejudicial aggression/violence that has gone on in the past decade. Target the same specific groups that have been the aggressor and victim in both your historical group and your present-day group. For instance, if you choose "black vs. white" in the 1950s, you must use the same group for your present-day group. Once you do this, discuss various ways that it is the same, as well as why it is different between the time periods. What influences have changed? Why is it better now, or worse now than in the past? Please discuss how the advancements in media (news, entertainment, and social media) have had on this issue, along with whatever you come up with outside of media influence. Make sure you back your information up with citations from your sources.
.
For this assignment, please discuss the following questionsWh.docxsleeperharwell
For this assignment, please discuss the following questions?
What was the name of the first computer network?
Who created this network
When did this network got established?
Explain one of the major disadvantages of this network at its initial stage
What is TCP?
Who created TCP?
What is IP?
When did it got implemented
How did the implementation of TCP/IP revolutionize communication technology?
Requirements:
You must write a minimum of two paragraphs, with two different citations, and every paragraph should have at least four complete sentences for each question. Every question should have a subtitle (Bold and Centered). You must also respond to at least two of your classmates’ posts with at least 100 words each before the due date. You need to use the discussion board header provided in the getting started folder. Please proofread your work before posting your assignment.
.
For this assignment, locate a news article about an organization.docxsleeperharwell
For this assignment, locate a news article about an organization who experienced an ethical issue related to communication. In 1,200 to 1,550 words, complete the following:
Discuss the circumstances of the incident, the organization’s decision making process, and the public and media reaction to the organization’s decision.
Presume you have been hired by that organization to help strengthen their communication efforts. Outline at least
four strategies
you would recommend the organization follow in the future to enhance the ethics of their communication.
.
For this assignment, it requires you Identifies the historic conte.docxsleeperharwell
For this assignment, it requires you Identifies the historic context of ideas and cultural traditions outside the U.S., and how they have influenced American culture.
Topic for this paper:
The history of ramen (technically started in China, moved and developed in Japan) now a pop culture cuisine in the U.S.
The paper should be in APA format and two full pages with double-spaced. Also, since you are researching and writing about new information, be sure cite your source (website name, address, date you visited it) at the end of the two pages, so I know where you got your information.
.
For this assignment, create a framework from which an international .docxsleeperharwell
For this assignment, create a framework from which an international human resource management function can address cultural challenges. Within your framework, devise a model that includes due diligence steps, merger steps, and post-merger steps that specifically address cultural acclimation and environmental acclimation, as well as bringing two workforces together.
Supported by a minimum of two academic sources.
.
For this assignment, create a 15-20 slide digital presentation in tw.docxsleeperharwell
For this assignment, create a 15-20 slide digital presentation in two parts to educate your colleagues about meeting the needs of specific ELLs and making connections between school and family.
Part 1
In the first part of your presentation, provide your colleagues with useful information about unique factors that affect language acquisition among LTELs, RAELs, and SIFEs.
This part of the presentation should include:
A description of the characteristics of LTELs, RAELs, and SIFEs
An explanation of the cultural, sociocultural, psychological, or political factors that affect the language acquisition of LTELs, RAELs, and SIFEs
A discussion of factors that affect the language acquisition of refugee, migrant, immigrant and Native American ELLs and how each of these ELLs may relate to LTELs, RAEL, or SIFEs
A discussion of additional factors that affect the language acquisition of grades K-12 LTELs, RAEL, and SIFEs
Part 2
In the second part of the presentation, recommend culturally inclusive practices within curriculum and instruction. Provide useful resources that would empower the family members of ELLs.
This part of the presentation should include:
Examples of curriculum and materials, including technology, that promote a culturally inclusive classroom environment.
Examples of strategies that support culturally inclusive practices.
A brief description of how home and school partnerships facilitate learning.
At least two resources for families of ELLs that would empower them to become partners in their child’s academic achievement.
Presenter’s notes, title, and reference slides that contain 3-5 scholarly resources.
.
For this assignment, you are to complete aclinical case - narrat.docxsleeperharwell
For this assignment, you are to complete a
clinical case - narrated PowerPoint report
that will follow the SOAP note example provided below. The case report will be based on the clinical case scenario list below.
You are to approach this clinical scenario as if it is a real patient in the clinical setting.
Instructions:
Step 1
- Read the assigned clinical scenario and using your clinical reasoning skills, decide on the diagnoses. This step informs your next steps.
Step 2
- Document the given information in the case scenario under the appropriate sections, headings, and subheadings of the SOAP note.
Step 3
- Document all the classic symptoms typically associated with the diagnoses in Step 1. This information may NOT be given in the scenario; you are to obtain this information from your textbooks. Include APA citations.
Example of Steps 1 - 3:
You decided on Angina after reading the clinical case scenario (Step 1)
Review of Symptoms (list of classic symptoms):
CV: sweating, squeezing, pressure, heaviness, tightening, burning across the chest starting behind the breastbone
GI: indigestion, heartburn, nausea, cramping
Pain: pain to the neck, jaw, arms, shoulders, throat, back, and teeth
Resp: shortness of breath
Musculo: weakness
Step 4
– Document the abnormal physical exam findings typically associated with the acute and chronic diagnoses decided on in Step 1. Again, this information may NOT be given. Cull this information from the textbooks. Include APA citations.
Example of Step 4:
You determined the patient has Angina in Step 1
Physical Examination (list of classic exam findings):
CV: RRR, murmur grade 1/4
Resp: diminished breath sounds left lower lobe
Step 5
- Document the diagnoses in the appropriate sections, including the ICD-10 codes, from Step 1. Include three differential diagnoses. Define each diagnosis and support each differential diagnosis with pertinent positives and negatives and what makes these choices plausible. This information may come from your textbooks. Remember to cite using APA.
Step 6
- Develop a treatment plan for the diagnoses.
Only
use National Clinical Guidelines to develop your treatment plans. This information will not come from your textbooks. Use your research skills to locate appropriate guidelines. The treatment plan
must
address the following:
a) Medications (include the dosage in mg/kg, frequency, route, and the number of days)
b) Laboratory tests ordered (include why ordered and what the results of the test may indicate)
c) Diagnostic tests ordered (include why ordered and what the results of the test may indicate)
d) Vaccines administered this visit & vaccine administration forms given,
e) Non-pharmacological treatments
f) Patient/Family education including preventive care
g) Anticipatory guidance for the visit (be sure to include exactly what you discussed during the visit; review Bright Futures website for this section)
h) Follow-up appointment with a.
For this assignment, you are to complete aclinical case - narr.docxsleeperharwell
For this assignment, you are to complete a
clinical case - narrated PowerPoint report
that will follow the SOAP note example provided below. The case report will be based on the clinical case scenario list below.
You are to approach this clinical scenario as if it is a real patient in the clinical setting.
Instructions:
Step 1
- Read the assigned clinical scenario and using your clinical reasoning skills, decide on the diagnoses. This step informs your next steps.
Step 2
- Document the given information in the case scenario under the appropriate sections, headings, and subheadings of the SOAP note.
Step 3
- Document all the classic symptoms typically associated with the diagnoses in Step 1. This information may NOT be given in the scenario; you are to obtain this information from your textbooks. Include APA citations.
Example of Steps 1 - 3:
You decided on Angina after reading the clinical case scenario (Step 1)
Review of Symptoms (list of classic symptoms):
CV: sweating, squeezing, pressure, heaviness, tightening, burning across the chest starting behind the breastbone
GI: indigestion, heartburn, nausea, cramping
Pain: pain to the neck, jaw, arms, shoulders, throat, back, and teeth
Resp: shortness of breath
Musculo: weakness
Step 4
– Document the abnormal physical exam findings typically associated with the acute and chronic diagnoses decided on in Step 1. Again, this information may NOT be given. Cull this information from the textbooks. Include APA citations.
Example of Step 4:
You determined the patient has Angina in Step 1
Physical Examination (list of classic exam findings):
CV: RRR, murmur grade 1/4
Resp: diminished breath sounds left lower lobe
Step 5
- Document the diagnoses in the appropriate sections, including the ICD-10 codes, from Step 1. Include three differential diagnoses. Define each diagnosis and support each differential diagnosis with pertinent positives and negatives and what makes these choices plausible. This information may come from your textbooks. Remember to cite using APA.
Step 6
- Develop a treatment plan for the diagnoses.
Only
use National Clinical Guidelines to develop your treatment plans. This information will not come from your textbooks. Use your research skills to locate appropriate guidelines. The treatment plan
must
address the following:
a) Medications (include the dosage in mg/kg, frequency, route, and the number of days)
b) Laboratory tests ordered (include why ordered and what the results of the test may indicate)
c) Diagnostic tests ordered (include why ordered and what the results of the test may indicate)
d) Vaccines administered this visit & vaccine administration forms given,
e) Non-pharmacological treatments
f) Patient/Family education including preventive care
g) Anticipatory guidance for the visit (be sure to include exactly what you discussed during the visit; review Bright Futures website for this section)
h) Follow-up appointment wit.
For this assignment, you are provided with four video case studies (.docxsleeperharwell
For this assignment, you are provided with four video case studies (linked in the Resources). Review the cases of Julio and Kimi, and choose either Reese or Daneer for the third case. Review these two videos: •The Case of Julio: Julio is a 36-year-old single gay male. He is of Cuban descent. He was born and raised in Florida by his parents with his two sisters. He attended community college but did not follow through with his plan to obtain a four-year degree, because his poor test taking skills created barriers. He currently works for a sales promotion company, where he is tasked with creating ads for local businesses. He enjoys the more social aspects of his job, but tracking the details is challenging and has caused him to lose jobs in the past. He has been dating his partner, Justin, for five years. Justin feels it is time for them to commit and build a future. Justin is frustrated that Julio refuses to plan the wedding and tends to blame Julio’s family. While Julio’s parents hold some traditional religious values, they would welcome Justin into the family but are respectfully waiting for Julio to make his plans known. Justin is as overwhelmed by the details at home as he is at work. •The Case of Kimi: Kimi is a 48-year-old female currently separated from her husband, Robert, of 16 years. They have no children, which was consistent with Kimi’s desire to focus on her career as a sales manager. She told Robert a pregnancy would wreck her efforts to maintain her body. His desire to have a family was a goal he decided he needed to pursue with someone else. He left Kimi six months ago for a much younger woman and filed for divorce. Kimi began having issues with food during high school when she was on the dance team and felt self-conscious wearing the form-fitting uniform. During college, she sought treatment because her roommate became alarmed by her issues around eating. She never told her parents about this and felt it was behind her. Her parents are Danish and value privacy. They always expected Kimi to be independent. Her lack of communication about her private life did not concern them. They are troubled by Robert’s behavior and consider his conspicuous infidelity as a poor reflection upon their family. Kimi has moved in with her parents while she and Robert are selling the house, which has upended the balance in their relationship. For a third case, choose one of these videos: •The Case of Reese: -Reese is a 44-year-old married African American female. Her parents live in another state, and she is their only child. Her father is a retired Marine Lieutenant Colonel who was stationed both in the United States and overseas while Reese was growing up. She entered the Air Force as soon as she graduated high school at age 17 and has achieved the rank of Chief Master Sergeant. She has been married 15 years to John, and they recently discovered she is pregnant. The unexpected pregnancy has been quite disorienting for someone who has planned.
For this assignment, you are going to tell a story, but not just.docxsleeperharwell
For this assignment, you are going to tell a story, but not just any story. It will be a First Nations story, and it will be your version of it.
Choose one of the two stories at the end of this unit, either "Why the Flint-Rock Cannot Fight Back"
You can write of yourself telling one of the stories.
In telling your story, here is what you will need to consider:
Clarity of speech
Intonation
Pacing and pauses
You will also have to work out how to make this telling of the story yours. You might want to read it aloud with point form notes for a prompt or to memorize it. Perhaps you want to rewrite it so that it sounds more like your words. Maybe you will change names and place-names to those you are familiar with. If you are making a video or performing this live, you should practice facial and hand gestures as well as stance and body language. The purpose of all of this is to bring your own meaning to the story.
HERE IS THE STORY
Why the Flint-Rock Cannot Fight Back
Sto-Way’-Na—Flint—was rich and powerful. His lodge was toward the sunrise. It was guarded by Squr-hein— Crane. He was the watcher. He watched from the top of a lone tree. When anybody approached, Crane would call out and warn Flint, and Flint would come out of his lodge and meet the visitor.
There was an open flat in front of the lodge. Flint met all his visitors there. Warriors and hunters came and bought flint for arrow-points and spear-heads. They paid Flint big prices for the privilege of chipping off the hard stone. Some who needed flint for their weapons were poor and could not buy. These poor persons Flint turned away.
Coyote heard about Flint and, as he wanted some arrow-points, he asked his squas-tenk’ to help him. Squas-tenk’ refused.
“Hurry, do what I ask, or I will throw you away and let the rain wash you— wash you cold,” said Coyote, and then the power gave him three rocks that were harder than the flint-rock. It also gave him a little dog that had only one ear. But this ear was sharp, like a knife; it was a knife- ear.
Then to his wife, Mole, Coyote said: “Go and make your underground trails in the flat where Sto-way’-na lives. When you have finished and see me talking with him, show yourself so we can see you.”
Then Coyote set out for Flint’s lodge. As he got near it, he had his power make a fog to cover the land, and thick fog spread over everything. Crane, the watcher, up in the lone tree, could not see Coyote. He did not know that Coyote was around.
Coyote climbed the tree and took Crane from his high perch and broke his neck. Crane had no time to cry out. Then Coyote went on to Flint’s lodge. He was almost there when Flint’s dog, Grizzly Bear, jumped out of the lodge and ran toward him.
Coyote was not scared, and he yelled at Flint: “Stop your grizzly bear dog! Stop him, or my dog will kill him.”
That amused Flint, who was looking through the doorway. He saw that Coyote’s one-eared dog was very small, hardly a mouthful for Grizzly Bear. Fli.
For this assignment, you are asked to prepare a Reflection Paper. Af.docxsleeperharwell
For this assignment, you are asked to prepare a Reflection Paper. After you finish the reading assignment, reflect on the concepts and write about it. What do you understand completely? What did not quite make sense? The purpose of this assignment is to provide you with the opportunity to reflect on the material you finished reading and to expand upon those thoughts
A Reflection Paper is an opportunity for you to express your thoughts about the material by writing about them.
The writing you submit must meet the following requirements:
be at least two pages;
include your thoughts about the main topics
APA Stlye
.
For this assignment, you are asked to prepare a Reflection Paper. .docxsleeperharwell
For this assignment, you are asked to prepare a Reflection Paper. After you finish the reading assignment, reflect on the concepts and write about it. What do you understand completely? What did not quite make sense? The purpose of this assignment is to provide you with the opportunity to reflect on the material you finished reading and to expand upon those thoughts. If you are unclear about a concept, either read it again, or ask your professor. Can you apply the concepts toward your career? How?
This is not a summary. A Reflection Paper is an opportunity for you to express your thoughts about the material by writing about them.
The writing you submit must meet the following requirements:
be at least two pages;
include your thoughts about the main topics; and
include financial performance, quality performance, and personnel performance.
Format the Reflection Paper in your own words using APA style, and include citations and references as needed to avoid instances of plagiarism.
The reading assignment that you are to reflect on is Chapter 11, in the text. My written lecture for this Unit is basically a reflection on Chapter 11. Find an interesting part or two of the chapter and tell me what you got out of it. It's not a hard assignment. If you read my lecture, you will see the part of Chapter 11 that intrigued me the most was the subject of codetermination on page 367. Anything that intrigues you in Chapter 11 is fine with me.
Written Lecture
Does the ringisei decision-making process by consensus, which is used by the Japanese, reach the same conclusion as the top-down methods, which are used by American management? Some might label the Japanese decision-making system as simply procrastination. Others appreciate the method and expect productive outcomes. One major challenge is to build an organizational culture to adopt the practice of ringisei. If only half of an organization uses ringisei, it is likely to cause miscommunication and result in frustration.
The ringisei is based on the theory that the employee is an important part of the overall success of an enterprise. It is common to hear a lot about
empowering the employees
. Is creativity and innovation rewarded, ignored, or punished for the lower level employee in America?
Could the Japanese system of decision making have led to the controversy of what Toyota knew about unintended acceleration problems? This may be the best example of the use of silence in the Japanese culture frustrating Americans as a nation. This is not an explicit accusation of Toyota or of Japanese culture. Rather, it is inserted here to demonstrate potential consequences of management methods, processes, systems, and decision making. Read pages 106-108 of Luthans and Doh (2012) concerning this topic. The cause of the unintended acceleration problem announced by the United States government was due to bad floor mats or driver error. Initially, electronic problems were not mentioned.
The March 2011 Fuku.
For this assignment, you are asked to conduct some Internet research.docxsleeperharwell
This document instructs students to research a malware, virus, or DOS attack by summarizing findings from an internet source in 3-4 paragraphs. The summary should include the name of the malware/virus, date of incident, impact/damage caused, how it was detected, and a reference citation.
For this assignment, you are a professor teaching a graduate-level p.docxsleeperharwell
For this assignment, you are a professor teaching a graduate-level public administration administrative law course at a traditional state university. Your task is to develop a formal presentation providing an overview of administrative law—specifically by comparing and contrasting the key defining aspects of administrative law within the American three-branch federal government structure, explaining how these functions are overseen/regulated, and ultimately, interpreting how they serve the common good of the public-at-large.
Your presentation must include the following with specific examples:
Articulate an understanding of how federal agencies enforce their regulations.
Explain the fundamental role that agency rulemaking plays in regulating society-at-large.
Compare both formal rulemaking and informal rulemaking.
Articulate the similarities and differences between rulemaking and adjudication.
Analyze the various methods of oversight exercised by the judicial, legislative, and executive branches of the federal government over administrative agencies.
Articulate how special interest groups (to include the media) can influence and/or shape public opinion about administrative agencies and place a spotlight on individual policies.
Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists and should cite material appropriately. Add audio to each slide using the
Media
section of the
Insert
tab in the top menu bar for each slide.
Support your presentation with at least seven scholarly resources
.
In addition to these specified resources, other appropriate scholarly resources may be included.
Length: 15 slides (with a separate reference slide)
Notes Length: 200-350 words for
each slide
Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.
.
For this assignment, we will be visiting the PBS website,Race .docxsleeperharwell
For this assignment, we will be visiting the PBS website,
Race: The Power of Illusion
. Click on the "Learn More" link, and proceed to visit these links:
What is Race? (View All)
Sorting People (Complete both "Begin Sorting" and "Explore Traits")
Race Timeline (View All)
Human Diversity (Complete both the Quiz and "Explore Diversity")
Me, My Race & I (View Slideshow Menu)
Where Race Lives (View All)
Given the
enormous
amount of information presented in this website, discuss what was most interesting and surprising to you in
EAC
H of the links.
Post your 200 word assignment.
Discussion Board Activity:
Now that you have learned that the race is a social concept rather than a biological truth respond to TWO fellow students with your thoughts on prejudice and discrimination pertaining to deviance, social class, and race.
(I'll send you two replies)
Due November 3rd
.
For this assignment, the student starts the project by identifying a.docxsleeperharwell
For this assignment, the student starts the project by identifying a clinical population of interest. Then, the student is to locate (10) nursing research articles from peer-reviewed nursing journals that reflect the clinical population of their interest. From the articles, the student identifies what has been researched and is currently known about their clinical population. The student is to write a summary of each article in a tabular format and submit a single summary table of all articles that provides a review of current knowledge on the selected population ( example and form will be provided ).
.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
1. 8
Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are
influenced by a number of factors. The environment under
which the company operates influence its level of production,
sales and marketing. Additionally, the environment is an
important function of the company’s human resource
management. The industry which the company operates in is
highly competitive due to existence of other companies. The
company has come up with extensive strategies which increase
its ability to compete and increase its customer base. The five
forces of competition are a major ingredient of the company’s
competitive design. The management in the company understand
the importance of adopted a well-structured design to enhance
future improvements and control external threats and
opportunities. The strengths and weaknesses of the company
also influence production and marketing. The available
resources, capabilities and core competencies are integral in
achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components
which directly influence the existing company. The world of
2. sports has grown in popularity during the last few decades. This
has prompted the growth of a robust industry which focuses on
manufacturing and selling sportswear and other accessories. The
environment in this industry is highly competitive due to
existence of many company which produce similar products.
Companies such as Adidas, Puma, and Mikasa among others
offer competition to Nike. Therefore, the existence of a highly
competitive nature within this industry ranks as the most
influential part of the environment. Technological advancement
also plays a huge part in influencing this industry. The world of
sports has embraced application of new and innovative
technologies which improve performance. The company has to
adapt to the change in customer preference in terms of the
choice of technology. This is because a customer influences the
company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company
since they influence its operations. The factors determine how
much the sportswear industry is attractive thereby influencing
the strategies laid out by the company. The forces also
determine the attractiveness of this industry in terms of
favorable competition and likely profit margins. The factors
also directly influence the company’s ability to give good
services to its customers thus gaining loyalty. These
microenvironment forces help the Nike Company to apply core
competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are
almost autonomous creates a threat to the firm. These products
are a good customer substitute. Some customers go these
products since they solve the same economic need. The
availability of such close substitute combined with the
customer’s ability to bargain imposes a threat to the company’s
profits. The company has come up with new strategies to ensure
that prospective customers opt to purchase a Nike brand. The
threat of substitutes is minimized by the company ensuring that
3. their products are simple and well designed to fully satisfy the
customer needs. Nike has built affordable sportswear with
modern features and easily accessible to potential customers
thus neutralizing the threat of substitutes.
Item 2
Among the potential impediments of making profits in the
organization is the threat created by new entrants in the
industry. Within the last two decades, there has been an upsurge
of new sportswear companies. These new companies have led to
the deduction of profits as previously made by the company.
Though there is no perfect competition, profitability must be
above zero so that the business can stay afloat. These factors
has been neutralized by customer loyalty to the Nike Company.
The company has also switched the cost of some products while
ensuring that it takes full advantage on its access to the market
channels. Nike has a strong brand which has been in existence
for decades. The popularity and effectiveness of Nike products
ensure that it enjoys a larger part of the existing customers.
Individuals who have previously used Nike brand remain loyal
to the company thus the threat of new entrants is minimized
(Porter, 2008).
Evaluation
The Porter’s five forces framework is an integral tool used to
look into enhancing completion ability of the organization. The
framework creates an in-depth analysis of the profiting making
ability of any organization therefore painting the goal driven
competition. Profit making is associated with the
microenvironment forces. Unlike the macro environment forces
which are inclusive of the external factors, microenvironment
factors are those factors which surround the firm but these
forces adversely affect the profit making prowess of the firm. A
single alteration of any of these factors prompts the company to
rearrange its marketing strategies so as to reach the profit
ceiling. The Nike Company has dealt with the threat of
substitutes and new entrants by ensuring that its products are
quality, assessable and affordable. The company has intensified
4. its advertisement with signed deals with major sports
federations such as the NBA together with major athletes. This
makes the brand popular thus attracting more customers.
Future improvements
The company should improve its performance by increasing its
production to other sports accessories. Additionally, Nike can
reinforce their dominance in future by fully sponsoring major
leagues such as English Premier League or any other sport
league. The company’s management should work to minimize
competition by buying smaller companies to increase customer
base.
External threats and opportunities
The major external factor affecting Nike Company is its
customers. Individuals who are willing to purchase the
company’s products influence how Nike performs. Additionally,
customers are Nike computer consumers which means that their
preference in consumer sportswear directly affects the company.
Apart from customers, the company operations are affecting by
the market forces. Existence of similar products in the market
results into higher competition. Companies such as Adidas,
Puma among others develop similar consumer electronics. This
lowers Nike’s products consumption resulting into lower
profits.
Threats and opportunities strategies
The company should come up with a feasible design of
satisfying its customers. The company should increase customer
satisfaction and create active online platforms to receive
comments, suggestions and complaints from customers. The
company should also made strides in ensuring that it stays
relevant in the market. The company’s structure, human
resources and management should provide a strong foundation
for operation. The company’s philosophy of creating simple,
unique and reliable products will ensure that Nike remains
dominant in the market even in the future.
Strengths and weaknesses
Nike has been involved in numerous controversies in the past.
5. Its involvement in such scenarios is the company’s greatest
weakness. The company also has experienced strikes and go-
slows from employees demanding better working conditions.
The greatest strength in this company is existence of a highly
organized management which is able to coordinate production,
human resources and marketing. This ensures the company runs
smoothly without major setbacks. The company also enjoys a
robust communication network between all stakeholders.
Threats and opportunities Strategy.
The company should adopt a well-defined organizational
structure so as to maintain effective competition within the
consumer electronic industry. There is a strong product rivalry
in the market propagated by cheaper and more reliable products.
Nike’s success in the market lies within its goal, mission and
structure. The company was founded with a goal of providing
well designed and reliable products. This is should be seen in
the company’s unique products. Additionally, the company
should minimize involvement with controversial characters and
issues in the sports industry. This will ensure that it maintains
all its customers thus maintaining profit margins.
Resources, capabilities and core competencies
Nike Company has the ability of growing its profits to
unimaginable levels. The sports industry is robust with
discovery of new game platforms and an increase in the number
of people participating in sports. The company has numerous
assets includes a stable financial position, competent and
skilled employees, many offices and plants spread across the
world and numerous shops in different countries. With these
resources the company can increase production and improve
marketing. Although the company has been named as the most
robust in sportswear industry, proper utilization of the resources
will increase profits and dominance in the industry (Nike,
2010).
References
6. Nike. (2010, May 23). Nike Inc.'s Website. Retrieved from
Nike: http://www.nike.org
Porter, M. (2008). The Five Competitive Forces that Shape
Strategy. Harvard Business Review, 78-93.
Running Head: HR CLOUD TECHNOLOGY
HR CLOUD TECHNOLOGY
7
HR Cloud Technology
January 30, 2019
Marketing Plan Targets the Market Segment
HR cloud technology is becoming a basic requirement for most
companies within the consumer goods industry. The industry is
mainly composed of firms which deal in food production,
beverages, clothing, electronics, and automobiles, among other
major goods directly purchased by customers. The marketing
plan, therefore, targets the market segment by showing the
major reasons why HR cloud technology is significant in the
consumer goods industry through conducting a needs analysis.
Most of the activities in which the consumer industry companies
engage in require a centralized location from which various HR
functions should be conducted. Cloud computing technology
provides the best platform to ensure there is consumer
satisfaction, effectiveness in sales and also better employee
engagement that is crucial to the success of various
organizations (Buyya & Venugopal, 2008).
Positioning Statement
The HR cloud technology will be a combination of both
customer and employee information system. In many occasions,
organizations only have a cloud technology which strictly deals
with matters associated with the employees. Others will strictly
7. have information related to customers, but fail to show the link
between the two. For this project, both customers and
employees are crucial to the success of an organization. If
employees are not happy, there is a likelihood they will
interfere with service delivery to the customers (Graham,
2008). With this HR cloud technology, firms will be able to see
the interactions between customers and the employees. In
addition to that, the management of employees will become
easier as all data will be centralized within one system.
Management of customers will as well be made better due to the
centralization of all consumer data. The project, therefore, aims
at providing an efficient system for the management of
employees and customers and also provides the opportunity for
the organization to have a better view of the relationship
between employees and customers, who form part of major
stakeholders within organizations.
Products and Services
The main product that will be offered is the HR Cloud software
in which various firms in the consumer industry will have to
purchase. Once the product has been purchased, there are
different services the company will offer. For instances,
constant improvement of the software is expected; firms will
thus be charged with the role of downloading updates to ensure
their software is working in the best manner possible. The
project will also offer security services to the different firms
that will acquire the HR Cloud technology. The shift to the
internet and web-based activities have attracted various issues
related to security. Hacking among other cyber related crimes
has drastically increased hence the need for security services for
such software. The company will, therefore, be constantly
monitoring the systems to ensure there no chances for unwanted
parties to access information stored in the databases. In case the
software develops problems, the company will have a way to
respond to issues from the clients and also provide repair
services depending on the situation.
Pricing Strategy
8. Pricing strategy plays an important role in the determination of
the success of a product. The target market has a major
influence on the kind of pricing strategy a firm adapts. If the
firm, for instance, has its target market as people in the high
socioeconomic class, then premium pricing would be the best
pricing strategy to use. People in such economic status are
associated with expensive commodities and may not be
interested in cheap products despite the fact they can satisfy
their needs.
In this case, the product in question has firms in the consumer
industry as the target market. As it is known, most
organizations strive to reduce their expenses while ensuring
they gain as much revenue as possible. Secondly, there are
organizations already within the market who are also vendors of
cloud technology. The best pricing strategy that should be
embraced in this case is penetration pricing, which is significant
for organizations striving to create a market share. As the name
suggests, penetration pricing involves setting low prices, which
acts as the main attraction to clients for the product or service
offered by an organization (Hinterhuber, 2008). With
penetration marketing, the product could gain a large market
share within a short period, especially if the product is of high
quality and effectively provides solutions to the various clients’
needs.
In addition to penetration marketing, the project also focuses on
price skimming, which will come once the company has gained
a sizeable market share. Price skimming is a strategy where
goods are charged higher due to the competitive advantage they
have against other similar products in the market. The HR cloud
computing technology proposed by this company will not only
be software for employee management but will also have
features for customer management. This is a unique feature the
software will be accompanied with and, therefore, requiring the
need for price skimming if the firm is to gain more revenue
from the target market. The main pricing strategy will, however,
be penetration marketing and once the customers have become
9. loyal, then, price skimming will be introduced to enhance the
revenue and profits of the company.
Promotion Plan
Promotion plays an important role in the creation of awareness
of products and services and also in the quest of an organization
to expand its customer base. A successful promotional campaign
requires a promotion plan that must consider certain steps. For
this case, the first step would be the determination of the
marketing communication opportunities. Assessment of these
opportunities is mainly dependent on the target market. The
results obtained from this assessment is crucial in ensuring the
firm understands the best communication channels it should use.
For this case, for example, the use of television media could
prove to be expensive bearing the people targeted, who are
mainly the Chief Executive Officers or other big influencers
within organizations. Print media such as business magazines,
business newspapers and direct mails could be better strategies
to consider for this case. The next step should involve the
determination of the objectives for the promotional campaign.
The main objective for this case is awareness creation which is
expected to lead to customer attraction to the product. The next
step involves the determination of promotion mix the campaign
will utilize, which will be followed by the development of the
promotion message. A promotion budget should be determined,
and finally, it would be important to assess the effectiveness of
the campaign in achieving its main objective (Westwood,
2013).
Target Locations
Most consumer goods companies are located in the cities and,
therefore, New York City will be used as one of the target
locations for the product in question. The HR cloud technology
will be significant for small, medium and large-sized
companies. The technology will, however, have more impact in
medium to large sized companies which handle lots of data.
Small companies could not have much data, and this could lead
to the failure for small organizations to perceive the benefits of
10. having the HR cloud technology. It is, however, important to
help the small organizations to understand that they are in a
growth process and would with time require the cloud
technology for data storage, manipulation, and retrieval.
References
Buyya, R., & Venugopal, S. (2008). Market-oriented cloud
computing: Vision, hype, and reality for delivering it services
as computing utilities. In High Performance Computing and
Communications, 2008. HPCC'08. 10th IEEE International
Conference on (pp. 5-13).
Graham, H. (2008). Marketing strategy and competitive
positioning. Pearson Education India.
Hinterhuber, A. (2008). Customer value-based pricing
strategies: why companies resist. Journal of business
strategy, 29(4), 41-50.
Westwood, J. (2013). How to write a marketing plan. Kogan
Page Publishers.
Running Head: THE SIMPLIFIED FINANCIAL PLAN
2
The Simplified Financial Plan
7
The Simplified Financial Plan: HR CLOUD Technology
Argosy University
February 6, 2019
The Simplified Financial Plan
The success of HR Technology cloud implementation is heavily
dependent on capital requirements. The start-up requirements
11. will obviously be higher than the subsequent use the project.
First, funds will be required in the development of the
centralized HR cloud technology which is expected to be sold to
the different firms in the consumer goods industry. The cost for
the system development is estimated to be $150,000. The cost
also includes testing of the system to ensure it is working as
required. Other than the development of the software, the
project would also incur costs in adverts that will lead to firms
adopting the system for their daily use. The project aims at
using $25,000 for adverts and finally incur an expense of
$20,000 for training the different firms on how to effectively
use the software. The initial trainings are expected to be free, as
it will serve as a way of market penetration bearing the product
will still be new to the market. In total, the project is, therefore,
expected to cost a total of $195,000 with an additional $5,000
for miscellaneous hence making it a total of $200,000.
Identify the sources of financing
As a result of starting cost being high, various sources of
finance were considered. The first source is personal savings;
from a personal perspective, I intend to have a strong stake in
the project, with my personal savings providing half of the
entire budget needed kick off the project. Fundraising through
friends and families will be another major source of finance for
the project (Burns, & Dewhurst, 2016). . Bank loans will also be
considered as a possible source of funding for the project.
Finally, if the finances will not be enough, investors, who will
have a stake in the project will act as the third major source of
finance.
Define a Payback Period
Payback period refers to the time needed for an investment to
fully recover the original outlay with regards to savings or
profits. In this case, for instance, payback would be the time in
which this HR Cloud technology investment would recover the
$200,000 initially invested as profits or savings.
12. Prepare Cash Flow Projections
The following cash flow projections consider the first quarter of
the operation phase, and it assumes that the software has been
developed with the initial marketing also conducted.
Jan
Feb
Mar
Apr
Total
Cash Inflow
Sales
5,000
6,000
8,000
10,000
29,000
Cash Outflows
Marketing
14. positive net cash flow $21,000, with the sale of the HR cloud
technology software expected to rise in the course of the year.
Projected Balance Sheet
Balance Sheet, December 31, 2019
Assets
Liabilities
Cash (current)
20000
Accrued Expenses (current)
50000
Software (long-term)
100000
Bank Loan (long-term
50000
Common Stock
20000
Total Assets
120,000
15. Total Liabilities
120,000
Above is the projected balance sheet for the year 2019, thus
showing the company’s financial health by the end of the year.
Income Statement Projections
Income Statement, for the year end December 31, 2019
Revenues
Total monthly Software Subscription
170000
Total
170000
Expenses
Wage expense
15000
Marketing and adverts
30000
Rent
500
Training
20000
Software updates
25500
16. Total Expenses
91000
Net Income
79000
The above income statement shows the project’s expected
revenue and the different expenses that will be incurred during
the year. In the end, the project is expected to gain a net profit
of $79000.
Break-Even Analysis
Break-even analysis is used in finding out the point at which a
business neither makes a loss of a profit (Kaplan & Atkinson,
2015). It takes into account fixed and variable costs, which are
compared with sales revenue.
Ratio Analysis
Various ratios could be used in the determination of financial
health of the company. Net sales to working capital ratio, for
instance, is used in determining how efficient the project will
use the working capital. It is obtained by dividing net sales by
the working capital.
Working capital turnover = sales/working =250000/200000 =
1.25
Current ratio shows the ability of the business to pay its long-
term and short-term obligation (Vogel, 2014). It is obtained by
dividing the current assets by current liabilities.
17. Current ration = Current assets/current liabilities =
20000/50000 = 0.4
Possible Risks Associated with the Implementation and Future
Operation
There are various risks associated with the HR cloud technology
with regards to its implementation and the future operation.
First, being a software of its own kind in the industry, there is
likelihood that it could be termed as ambiguous in terms of its
usage. Ambiguity could not, however, be of major significance
as it only takes a matter of time before the users fully
understand how to use the technology. Secondly, there is the
threat of quick evolving technology (Sanders & Kelly, 2008).
There is a possibility of the technology becoming obsolete with
time as a result of new inventions, which could make this
technology outdated. This risk is of outmost significance as it
could to the fall of the project. If the technology does not focus
on new updates and improvements, it could become of no major
help to the users. The project involves software development
which could be affected by viruses, hence affecting its usage.
This is a significant issue as it could play a role in chasing
away potential clients for the product. The issue must thus be
solved to ensure it does not become a hindrance to marketing
and customer loyalty.
References
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and
entrepreneurship. Macmillan International Higher Education.
Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management
accounting. PHI Learning.
Sanders, R., & Kelly, D. (2008). Dealing with risk in scientific
software development. IEEE software, 25(4).
Vogel, H. L. (2014). Entertainment industry economics: A guide
18. for financial analysis. Cambridge University Press.
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose
mission is to produce and market footwear together with other
accessories. Additionally, the company offers services and sells
other equipment. the company is affected by both external and
internal factors. Given that the company is a leading supplier in
athletic apparel and footwear, it records huge revenues. The
company was listed in 2018 as number 89 in the Fortune 500
category of giant companies in the United States. The list is
based on how much revenue a corporation makes. Nike is the
most expensive sportswear company with a net worth of
approximately $29.6 billion as at 2018.the corporation supplies
sportswear worldwide. additionally, the company has embraced
technology which ensures that it maintains its sales. The
company has more than 74,400 employees worldwide. Although
the company makes huge profits, application of industrial-based
model and resource-based model can increase returns to above
average. The company’s vision and mission contribute to its
success (Nike, 2010).
Globalization
19. Change in global trends has hugely affected the Nike
Corporation. The company has opened a total of 45 offices all
over the world excluding offices located in the United States.
The company has spread it tentacles to other continents
becoming a member of almost all sport events. Nike products
are distributed through the contracted shops spread all over the
world. In total, the company has 700 shops outside United
States. Globalization has expanded the company’s net worth by
increasing sales. This ensures that the company is able to
compete with other similar sportswear firms. The company is
able to reach its customers all over the world due to its
marketing designs. Nike has embraced globalization as a
marketing strategy and this ensures that its products reach all
potential customers. additionally, the company has entered into
marketing agreements with global marketing companies such as
Amazon and Sweatshops. Globalization has also affected the
way this company undertakes its advertisement campaign. The
company has now embraced global trends of advertisement such
as celebrities and international athletic teams. The company has
also entered into official contracts with major leagues such as
the National Basketball Association (NBA) to become their
official uniform supplier.
Technology
Nike has incorporated new technology in its production process.
The company applies new and innovative technology in
manufacturing, marketing and customer services. The company
was among the first global corporations to adopt marketing
using the internet, managing its operations and communications
via email technology and applying advanced communication
technologies such as Broadcast. Application of such
technologies in marketing has been instrumental in increasing
sales. Through internet marketing the company is able to
advertise its brand to potential customers. This advertising
model has also increased the number of purchases since willing
buyers can shop online. The company’s products can be located
20. and purchased online. The company’s embrace of online
shopping is an integral factor in the evident growth in Nike
brand and increased customer satisfaction.
The manufacturing process at Nike adopts new technology.
Most of the merchandize are in line with global trends such as
incorporation of footwear with Bluetooth. The company also
produces products which can be incorporated with a chip that
efficiently controls numerous functions. The products are
incorporated with new technology such that the new features
allow users to perform less functions. The company simply
makes it easier to enjoy sports while ensuring that the products
control user functionality. Embracing such technology has led
to more individuals preferring Nike products. This has
eventually led to growth in customer base thereby increasing
Nike’s revenue.
Industrial-Based Model
The company strategic actions are influenced by external
factors. These are the factors outside the company which
directly affect the company’s operations. Nike company is
highly influenced by its customers. This is the biggest external
factor affecting this company. The company should come up
with new methods of improving customer satisfaction while
ensuring that it attracts more customers. This can be achieved
through an intensive social media campaign advertising its
brand and attracting potential customers. The company also
operates in different countries thus it is highly affected by
different governmental policies. Nike should understand
government policies in different countries to ensure easy ways
of doing business. The company can also fund some government
projects to improve their marketing strategy in those specific
countries. Nike faces huge competition from similar companies
such as Adidas. The company has embraced new technology to
improve customer satisfaction. The decision-makers in the firms
also ensure that all their designs are such that they improve the
corporation’s social and financial position.
21. Resource-Based Model
The resource-based model is purposed to look into how a
company can apply its resources and other internal factors so as
to increase returns to above average (Scott, 2016). The model is
founded on the idea that the company’s strategies are based on
its resources and unique features. additionally, the model
assumes that each company has in the past been involved in
developing unique capabilities and resources which improve its
ability to compete with other similar corporations. Nike
company should employ individuals with unique skills and
knowledge which embrace new innovations to increase
competitiveness. The company has numerous resources in terms
of finances, productions lines, management and human resource.
Nike should use this specialized resources within its internal
environment to increase production. The company should also
contract more firms in its manufacturing and marketing
strategy.
Vision
Nike’s vision is an important ingredient to its success. The
vision is an exact representation of the fact that the company is
a giant athletic sportswear company. Nike’s vision statement is
“to remain the most authentic, connected, and distinctive brand
(Nike, 2010).” Nike works around this vision with its major aim
being to continuously grow its brand. The company’s vision has
particular words which shift focus towards brand development.
This statement poses the idea that Nike’s brand is already
authentic and relevant to the customer needs. The company also
poses to continue producing better products. This has catapulted
Nike into increasing sales since customers are satisfied with its
products. The vision statement is central to Nike’s marketing
strategy.
Mission
The mission statement is important in ensuring that a company
competes well and increases its global reach. Nike’s mission
22. statement is, “to bring inspiration and innovation to every
athlete in the world (Nike, 2010).” the company attracts
individuals into buying its products by positing that every
human being is an athlete. The company’s mission is aimed at
ensuring that individuals are interested in athletics by inspiring
and creative innovative products. This mission statement is
pivotal increasing growth and competition. Nike’s mission is
designed to target every individual as a potential customer
Stakeholders
Company stakeholders determine the level of success. These
individuals are instrumental in supporting the company’s new
and existing policies. Nike’s stakeholders include investors,
management and employees. These individuals act in ways
which favor the growth and development of the company’s
brand (Abiodun, 2010). The stakeholders are also integral in
managing Nik’s resources, marketing finished products and
advertising their Barns. The success in the production process
and marketing is directly proportional to the actions of
stakeholders.References
Abiodun, A. (2010). Interface between corporate vision,mission
and production and operations management. Global Journal of
Management and Business, 10(2), 18-22.
Nike. (2010, May 23). Nice Inc'.s Website. Retrieved from
NIKE: http://www.nike.org
Scott, J. (2016). Empowering your teams will help you
successfully implement your corporate vision. Strategic
Finance, 12-13.