The document discusses closing the gap between strategy and performance in companies. It finds that company performance often falls below strategic projections, and strategic plans are rarely tracked against actual multi-year results. To address this, the document recommends seven rules to close the gap: keep strategies simple and concrete; debate assumptions rather than forecasts; use a rigorous and common framework; discuss resource needs early; clearly identify priorities; continuously monitor performance; and reward and develop execution capabilities. Following these rules can increase company performance by 60-100% and create a culture of confidence and over-performance.