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TURNING GREAT STRATEGY
INTO GREAT PERFORMANCE
Mankins and Steele
The Strategy-to-Performance Gap
• Performance is often well below what strategy
predicts
• Survey of executives found that
– Companies rarely track performance against long-
term plans
– Multiyear results rarely meet projections
– A lot of value is lost in translation (i.e., no one clearly
knows how effective a strategy is)
– Performance bottlenecks are frequently invisible to
top management
– The strategy-to-performance gap fosters a culture of
underperformance (lack of performance becomes
acceptable and the norm)
Closing the Strategy-to-
Performance Gap
• Rule 1: Keep it simple, make it concrete
– (not too abstract and unclear to many)
• Rule 2: Debate assumptions, not forecasts
– (understand the fundamentals and performance
drivers)
• Rule 3: Use a rigorous framework, speak a
common language
– Use a very thorough and sound framework
– Make it possible for corporate center and units to use
this framework in their communications
Closing the Strategy-to-
Performance Gap (2)
• Rule 4: Discuss resource deployments
early (avoid last minute shortages of
resources)
• Rule 5: Clearly identify priorities (don’t give
equal importance to all tactical actions)
• Rule 6: Continuously monitor performance
• Rule 7: Reward and develop execution
capabilities (need to motivate and develop
employees)
The Results?
• An increase in performance of anywhere
from 60% to 100%.
• More confidence among employees and
managers
• Emergence of a culture of over
performance
• Enhanced reputation within the industry

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8889443.ppt

  • 1. TURNING GREAT STRATEGY INTO GREAT PERFORMANCE Mankins and Steele
  • 2. The Strategy-to-Performance Gap • Performance is often well below what strategy predicts • Survey of executives found that – Companies rarely track performance against long- term plans – Multiyear results rarely meet projections – A lot of value is lost in translation (i.e., no one clearly knows how effective a strategy is) – Performance bottlenecks are frequently invisible to top management – The strategy-to-performance gap fosters a culture of underperformance (lack of performance becomes acceptable and the norm)
  • 3. Closing the Strategy-to- Performance Gap • Rule 1: Keep it simple, make it concrete – (not too abstract and unclear to many) • Rule 2: Debate assumptions, not forecasts – (understand the fundamentals and performance drivers) • Rule 3: Use a rigorous framework, speak a common language – Use a very thorough and sound framework – Make it possible for corporate center and units to use this framework in their communications
  • 4. Closing the Strategy-to- Performance Gap (2) • Rule 4: Discuss resource deployments early (avoid last minute shortages of resources) • Rule 5: Clearly identify priorities (don’t give equal importance to all tactical actions) • Rule 6: Continuously monitor performance • Rule 7: Reward and develop execution capabilities (need to motivate and develop employees)
  • 5. The Results? • An increase in performance of anywhere from 60% to 100%. • More confidence among employees and managers • Emergence of a culture of over performance • Enhanced reputation within the industry