This presentation was developed for the 2017 Brisbane Writers Festival. It discusses four key questions:
1. How has design reflected the economic and political climate of China over the last century?
2. How are global brands approaching the China market?
3. What should we expect to see from Chinese conglomerates in the future?
4. What cultural influences is China having on Australia today?
It concludes with an introduction to our brand storytelling tool The Tang Seng Trail, which you can learn more about here - http://bwdcreative.com.au/training/building-brand-china/
This presentation was developed for the 2017 Brisbane Writers Festival. It discusses four key questions:
1. How has design reflected the economic and political climate of China over the last century?
2. How are global brands approaching the China market?
3. What should we expect to see from Chinese conglomerates in the future?
4. What cultural influences is China having on Australia today?
It concludes with an introduction to our brand storytelling tool The Tang Seng Trail, which you can learn more about here - http://bwdcreative.com.au/training/building-brand-china/