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Marie Josée (MJ) Drouin
Broadcast Media Geek
mjdrouin@gmail.com
PodCamp Montréal, 09/09/20
Introduction
The first steps
Now what?
Not so positive …
Keys to success
Conclusion
Director with 15 years of Media experience, I lead technical teams of up to
30 people and 3 managers to deliver most aspects of the business -
Operations, Customer Services, Information Technologies, Project
Management, Engineering, and Procurement. I developed expertise in
managing cable, wireless, satellite, transmission, engineering and software
development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert
consultant.
Professional Engineer, Masters in Technological Management
I have extensive experience in speaking since the 90's (ouf!), subjects were
always a mix of technologies, commerce and management.
Past engagements were: Keys to Software Development: What every
executive should know (2009), The Future of Broadcast Archive Systems
(2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005),
Video over IP (2004) and, Several broadcast technical training (1994-1998):
Video 101, Digital Video and Compression 201, Video testing techniques 301.
http://www.linkedin.com/in/mjdrouin
http://twitter.com/mjdrouin
US advertising reduced by   News Corp Newspaper
14% 1st half 09/1st half    profits dropped by 14% in
08 ($61B)  $142B in        2008  $466m
2008                        US online TV market in
US online ad increase in    2008  $448m
2008 by 10%  $23B
(45% search, $5B banner
ads)

   What’s the next big thing?
Configure your ID
   http://twitter.com/
Find a good search engine
   http://search.twitter.com/
   http://tweepsearch.com/
Read on the basic
   How to
   Search and read tweets
Desktop apps (tweetdeck, seesmic)
Follow interesting people
   Their followers, who they follow & RT
   Searches
   Loose yourself
Start reading and re-tweet
Hyper specialized Information
   “Read and run the risk of learning”
   Your areas of interests/areas that you know
Speed: Best news feed
Blog
Maturity of technology
Loss of tweets: Archiving
  http://www.twistory.net/
Spam
Speed: Addictive
  Don’t try to keep up with all the people
  you follow
Automation
True: Be yourself
 Add Value
 Give Credit
 Listen
 Share

 Build your micro-community !
Just do it!

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8 Weeks On Twitter: I love it!

  • 1. Marie Josée (MJ) Drouin Broadcast Media Geek mjdrouin@gmail.com PodCamp Montréal, 09/09/20
  • 2. Introduction The first steps Now what? Not so positive … Keys to success Conclusion
  • 3. Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Information Technologies, Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert consultant. Professional Engineer, Masters in Technological Management I have extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management. Past engagements were: Keys to Software Development: What every executive should know (2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301. http://www.linkedin.com/in/mjdrouin http://twitter.com/mjdrouin
  • 4.
  • 5.
  • 6. US advertising reduced by News Corp Newspaper 14% 1st half 09/1st half profits dropped by 14% in 08 ($61B)  $142B in 2008  $466m 2008 US online TV market in US online ad increase in 2008  $448m 2008 by 10%  $23B (45% search, $5B banner ads)  What’s the next big thing?
  • 7. Configure your ID http://twitter.com/ Find a good search engine http://search.twitter.com/ http://tweepsearch.com/ Read on the basic How to Search and read tweets Desktop apps (tweetdeck, seesmic)
  • 8. Follow interesting people Their followers, who they follow & RT Searches Loose yourself Start reading and re-tweet Hyper specialized Information “Read and run the risk of learning” Your areas of interests/areas that you know Speed: Best news feed Blog
  • 9. Maturity of technology Loss of tweets: Archiving http://www.twistory.net/ Spam Speed: Addictive Don’t try to keep up with all the people you follow Automation
  • 10. True: Be yourself Add Value Give Credit Listen Share  Build your micro-community !