The document discusses how the people we surround ourselves with can influence our behavior, habits, and level of success. It notes that our friends can impact whether we become obese, our children's behavior is shaped more by peers than parents, and we tend to emulate the normal behaviors of our social groups. It recommends finding and joining communities of people who have already achieved what you want so their behaviors and norms can help guide you towards your goals.

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The Power of People Around Us

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This is Short But Very Powerful
• Surround yourself with people who
accomplish what you want on a daily basis
– Health
– Wealth
– Relationships
– Religion

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• One study in the New England Journal of
Medicine found that if your friend becomes
obese, then you have a 57% chance of
increasing obesity yourself — even if your
friend lives hundreds of miles away!
– (Atomic Habits)

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• "A person is upon the religion of his close
friend, so beware whom you befriend." [Abu
Daawood and At-Tirmithi]

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You Are the Average
• Of your 5 closest friends

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Children’s Behavior
• Based on what the children’s friends are doing
• Not what the parents do
• Peers we are around extremely influence

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We Imitate the Many
• If you want to change, you have to join a
culture where the normal behavior is your
desired behavior

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Far more Easy
• Join a culture where performing the act that
gets you to goal is the norm
– Is the norm
– Is the norm
– Is the norm

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The Power of Culture
• People who look like us and act like influence
our behavior
• If people are around you doing stuff, you will
do
• You have to be part of social norms

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Find a Community of People You’d Like to Be Like
• This is why we started Startup Muslim
– I wanted to be around other Muslims who were
becoming entrepreneurs
– When I didn’t find it, I create it
• Now you can use the Facebook community to
build friendships
• Go out there and find those communities

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It’s Not That Hard
• All you need is one good connection who can
introduce you to their community
– One strong introduction is usually enough
• But continue! Most people who are
introduced to new friends feel uncomfortable
(self image) and don’t continue