The document outlines Dr. John Kotter's 8-step process for successful organizational change based on over 30 years of research. Kotter found that 70% of change efforts fail because organizations do not take a holistic approach. Following the 8 steps, which include developing urgency, building a team, creating a vision, communicating the vision, empowering others, creating short-term wins, maintaining momentum, and anchoring changes in the culture, allows organizations to better adapt to change and increase their chances of success.