This document provides information about a business plan for a hotel in Peru. It includes details such as the teacher, classroom, course code, and students. It then provides information on the hotel's strategic plan, including its vision, mission, values, and objectives. Additionally, it outlines the hotel's competitive advantages such as room types, housekeeping, technology services, restaurant, security, bar, laundry service, conference room, parking, fitness center, and tourist information service. Pricing strategies and a promotion strategy are also summarized. Finally, it includes organizational charts and descriptions of staff tasks and responsibilities.

1. TEACHER : CRUZ FABIOLA
CLASSROOM : 19
COURSE : ENGLISH
CODE : MN08N1
INTEGRANTES :
 Guevara Salcedo, Karen
 Hordaz Campos, Elvia
 Inoñan Sandoval ,Flor Onelia
 Ortiz Ñañez Jessica
 Pereyra Estrada, Joanna

2. BUSINESS PLAN
KAREN GUEVARA

3. COMPANY NAME:
Closely – Held Corporations
TAX REGIMES
General Regime
KAREN GUEVARA

4. STRATEGIC PLANNING
VISION
MISSION
Lead the hotel market with a good quality of
services, infrastructure and excellence of
attention to our customers who can live a nice
experience in our hotel.
We are a hotel company, which try to satisfy the
needs of our customers and make them feel
comfortable with our service; we have a highly
qualified staff to serve guests with excellence.
KAREN GUEVARA

5. VALUES
 Innovation
 Environmental Responsibility
 Honesty And Integrity  Teamwork
 Respect
JOANNA PEREYRA

6. OBJETIVES
Our main objective is to achieve excellence in
service to guests, meeting expectations and
motivate them to return to our hotel.
SHORT TERM: Be
known nationally and
internationally for the
various people who
can request our
hosting service..
MEDIUM TERM:
Raise staff
productivity, with
training efficiently
and effectively.
LONG TERM:
Get to have a return
on invested capital.
JOANNA PEREYRA

7. SWOT ANALYSIS
STRENGTHS
 Have an excellent service to our customers.
 Have a highly trained staff.
 It has a good location in Miraflores District.
 The hotel Peruvian, has diversity of services.
 Provide food and drinks of good quality.
WEAKNESSES
 Not be recognized by different clients about our service or
trajectory.
 Differentiation of prices based on other hotels.
 Not having products or services that they require.
JOANNA PEREYRA

8. OPPORTUNITIES
 Increase the hotel service in our city for the holidays.
 Growth of external tourism in our country.
 Variety of gastronomic food.
 Obtain new clients, so the hotel will be able to be more
recognized
THREATS
 Admission of new hotel groups.
 Occurrence of natural disasters in our country.
 Insecurity in our country for crime.
 Not having a good quality of service.
ELVIA HORDAZ

9. MARKET DESCRIPTION
The Peruvian hotel is characterized by offering
accommodation for people who request our
reservation services for work or international
business, holidays or sightseeing, applying our
values and makes them feel a nice unforgettable
experience with a pleasant atmosphere. Also
offering varieties of prices and services that are in
line with the market and that feel safe to request
our accommodation services.
For the implementation of our demography it is
aimed at people from 25 to 65 years old, men and
women who want to acquire our social class
service A and B.
ELVIA HORDAZ

10. SEGMENTATION:
Geographic Segmentation: Larco Avenue 1080 Miraflores, Lima, Peru
ELVIA HORDAZ

11. SOCIAL – DEMOGRAPHIC
 SEX: :Male and female
 AGE: :25 to 65 years
 OCCUPATIONAL LEVEL :Executives
 SOCIAL STATUS :Class A and B
 CONSUMER PROFILE
The profile of our clients who are national and international executives, who
come to spend a nice experience in our country, all information that will be sent
to their various social networks, offering our various services.
JESSICA ORTIZ

12. COMPETITIVE ADVANTAGE (INNOVATIVE IDEAS)
(1) ROOMS AND SUITES
It consists of the rent of one to more rooms that the client requires.
SIMPLE ROOM DOUBLE ROOM MATRIMONIAL ROOM
- 28 m2
- Single or single bed.
- A dressing table
-Bathroom
38 m2
- It has two single beds.
- A dressing table
- Bathroom
- 45 m2
- It contains a double bed
different from the others, it is
a little wider.
- A large dressing table
- A bathroom
- Personal laundry
KAREN GUEVARA

13. JUNIOR SUITES DOUBLE SUITES
- 55 m2
- For executives who need more spaces where they
can hold their meetings, conference.
- A double bed
- A bathroom
- A unique dressing table
- 70 m2
- It is a room to enjoy with family or as a couple.
- Two beds
- A bathrooms
- A dressing table
 The service schedule is 24 hours. If the guest requires it, a late check out will be
offered at an additional cost.
 They will have a welcome quality; each room will a bathroom and a dressing room
where they can place their luggage.
 They will also have an included breakfast and magazines that can update what is
happening in the world.
KAREN GUEVARA

14. (2) HOUSEKEEPING
- Cleaning
Made throughout the hotel, including rooms, bathrooms,
common spaces, sheets, towels, curtains or carpets, and
any other accessible corner (sauna, pool) for the
clientele must be impeccable.
- The bathroom
Place for guests to clean up, that has first-class facilities,
showers with sufficient pressure and control of the
water temperature, the use of large towels, bathrobe and
slippers if it is a hotel of a certain category, hairdryer
Hair and good amenities.
KAREN GUEVARA

15. (3)-TECHNOLOGY SERVICE
Autonomy of the devices
Customers traveling with their own technological devices, so the
hotel should facilitate the possibility of connecting them with the
elements available in the establishment, either the mobile with the
television or facilitating access to the wifi.
Automation of services
When customers prefer to use automated services at the time of
booking, hire room service or make use of any hotel services
through check-in kiosks or online applications.
The hotel lobby as a technology hub
It is the area of the hotel where you have touch screens, video
games or virtual concierge services through the social network; this
application allows the guest to ask for more towels or a late check-
out without even getting out of bed.
JOANNA PEREYRA

16. (4) RESTAURANT
 It will provide a free breakfast from 7:00 a.m. to 9:00 a.m.
 It will have all kinds of gastronomy so that they can choose at their disposal
 Service delivery to rooms or surprises that customers can perform.
JOANNA PEREYRA

17. (5) SECURITY
 Our hotel will offer a user-friendly smart key reader, so you can easily activate and
deactivate your alarm without having to memorize complicated codes.
 Offer a safe to store your belongings that have a unique value.
ELVIA HORDAZ
 Our hotel: will offer security cameras.
1. Keep a strict record of entries and exits.
2. Have an alarm system.
3. Motion sensors.
4. Access controls.
 Our hotel will offer an easy-to-use smart key
reader, thinking of children and the elderly.
You can easily activate and deactivate your
alarm without having to memorize complicated
codes.

18. (6) BAR
ELVIA HORDAZ
 Our hotel will have a quiet atmosphere and music according to our customers
 Thanks to the diversity and culture of Peru, our bar will feature all national and
international drinks to offer to our customers.
 Our hotel will have a trained staff to prepare your drinks
 For the consumption of any beverage we give you a Peruvian drink such as Pisco
or wine.

19. (7) LAUNDRY SERVICE
The clothes
 Provide all the departments of the hotel
with the necessary clothes to carry out their
activities. Conservation, ironing of hotel
clothes. Offer customers facilities for the
treatment of their clothes.
Washing, ironing and repair of clothes
 Determine according to the quantity -
volume, if it is more profitable to send it
abroad for its treaty (Renting of clothes).
FLOR INOÑAN

20. (8)CONFERENCE ROOM
 Reservation for executive meetings or
events that can be held at the hotel.
 This room will be used for any event that
the client can do, always respecting the hotel
protocol.
(9)TRANSPORT
 Provide a vehicular service so that they can
be transported from one link to another.
 You will have a qualified staff to be your
guide or where it can also always handle
using a high-tech GPS.
 We will provide a tourist transport so they
can start the tour.
FLOR INOÑAN

21. (10) PARKING LOT
 A parking lot of vehicles for the clients and at the same time provision of vehicles for
any displacement in the city.
 Helicopter landing strip in the same hotel only for executives.
FLOR INOÑAN

22. (11) FITNESS CENTER
 The hotel will have a gym for people who love sports before doing any activity.
 A ballroom for clients who like to dance.
 Recreational Park for executives who visit our country with their family.
JESSICA ORTIZ

23. (12)- TOURIST INFORMATION SERVICE.
 It determines that every client has the necessary
information to be able to lodge in our Peruvian hotel,
we have an adequate staff so that it can offer them the
information that they request to make the trip.
 A catalog of different places in our country so you can
choose which place to visit.
 A light breakfast during the hotel courtesy trip.
 The tourist guide is in charge of maintaining the safety
of the guests who would go to the tour.
 It will also be responsible for providing information
on each visited place.
JESSICA ORTIZ

24. PRICING STRATEGIES
PLANS PRICES SERVICES
SIMPLE ROOM
2 day- 1 nights
S/.450.00
136.22 $
- Room cost
- Breakfast
- Lunch
- Dinner
- Fitness center
- Tourism
- Parking lot
- Laundry
- Pub
DOUBLE ROOM
Executive room
4 day – 3 nights
S/. 600.00
181.63$
- Room
- Breakfast, lunch and dinner.
- Bar and disco
- Tourism
- Membership Security
- Parking and others
MATRIMONIAL ROOM
Premium room
7day – 6 nights
S/700.00
211.90 $
- It includes the room and all the services that the
accommodation can provide.
- Only for this suite offer is the landing of the plane
provided.
JUNIOR SUITE
Executive room
3 day – 2 nights
S/.1200.00
363.25$
- Room cost
- Conference room
- Restaurant, bar, gym, spa, own mobility, security and
tourist guide, laundry.
DOUBLE SUITE
Premium room
5 day – 4 nights
S/. 2000.00
605.42 $
It includes all the modalities of our accommodation services,
it is a complete package.
JESSICA ORTIZ

25. PROMOTION STRATEGY
The strategies of our hotel are created:
WEBSITES
Social Networks: facebook, whatsapp,
instagram and twitter.
Customer loyalty to through campaigns of
offers and discounts that have for the first
reservation in our hotel.
Seek that customers have positive
comments about our service that we
have provided.
DISCOUNTS
- 30% discount for your first visit in the
country.
- 20% discount if you separate 3 months
before, your accommodation.
- 5% discount on services, such as in the
restaurant, boutique and spa.
JESSICA ORTIZ

26. FLOW CHART KAREN GUEVARA
General Manager
Rooms and Suites
Housekeeping
JOANNA PEREYRA
Administrator of
Technological Service
and Restaurant.
ELVIA HORDAZ
Coordinator of
Security and
Bar.
FLOR INOÑAN
Administrator of
Laundry Service and
Parking.
JESSICA ORTIZ
Auxiliary and
Administrative of
Gym and
Tourist Information Service
FLOR INOÑAN

27. TASKS AND RESPONSABILITIES
- HOTEL RECEPTION: The staff is in charge of receiving and
welcoming guests when they arrive at our hotel or when they are
going to make a reservation by telephone.
- DEPARTMENT OF RESTAURANT AND BAR: We have a
highly trained staff in food and beverage control, the bosses are
always supervising their functions.
- Lead and coordinate meetings with the heads of each department.
FLOR INOÑAN

28. TASKS AND RESPONSABILITIES
- Monitor and control the activities that are executed in the
hotel facilities.
- Establish an environmental policy in the hotel to transmit
to customers and workers that help foster rationalization
and responsibility in the use of energy.
FLOR INOÑAN

29. Thank you