3. Brand Conrad
• Conrad is part of Hilton Worldwide, a leading global
hospitality company. Pune Conrad will be the 24 property
that will be under the Brand Conrad and will be India’s 1st
Conrad.
• Conrad Hotels & Resorts is the destination for the new
generation of smart luxury travelers for whom life, business
and pleasure seamlessly intersect.
• A global luxury brand consisting of properties across five
continents, Conrad connects guests to people and places
around the corner or halfway around the world.
• Intuitive service is delivered with the Conrad Concierge
mobile app that puts all hotel services and amenities at the
guest’s fingertips.
4. CONRAD AROUND THE GLOBE
• USA (4 CONRADS)
• Florida (Conrad Fort Lauderdale Beach)
• Florida (Conrad Miami)
• New York (Conrad New York)
• Indiana (Conrad Indianapolis)
6. CONRAD AROUND THE GLOBE
• China (3 Conrads)
• Conrad Beijing
• Conrad Dalian
• Conrad Sanya Haitang Bay
• Egypt (1 Conrad)
• Conrad Cairo
• Hong Kong (1 Conrad)
Conrad Hong Kong
7. CONRAD AROUND THE GLOBE
• Indonesia 1 (Conrad Bali)
• Ireland 1 (Conrad Dublin)
• Japan 1 (Conrad Tokyo)
• Macao 1 (Conrad Macao, Cotai Central)
• Maldives 1 (Conrad Maldives Rangali Island)
• Philippines 1 (Conrad Manila)
• Portugal 1 (Conrad Algrave)
• Saudi Arabia 1 (Conrad Makkah)
8. CONRAD AROUND THE GLOBE
• Singapore 1 (Conrad Centennial Singapore)
• South Africa 1 (Conrad Pezula)
• South Korea 1 (Conrad Seoul)
• Turkey 1 (Conrad Istanbul Bosphorus)
• U.A.E 1 (Conrad Dubai)
• UK 1 (Conrad London St. James)
• Uruguay 1 (Conrad Punta del Este Resort & Casino)
• INDIA (CONRAD PUNE)
9. Conrad Pune Details
• Hotel Conrad was constructed in a total area of 7,61,639 Sqft.
• Key Features of the Hotel includes :-
Restaurants – Oriental Speciality Restaurant, Indian Speciality
Restaurant, Japanese Spin Restaurant
All Day Dining Restaurant
Oval Atrium Courtyard
Lavish Ballrooms / Banquet Halls
Business Centre, Meeting Rooms, Executive Lounge
SPA & GYM, Luxurious Steam & Sauna Room
Swimming Pool, Children’s Pool, Baby Pool
Oryza Bar
Open Terrace Bar
Multiple Car Parking & Scooter Parking
10. SWOT Analysis of Hotel Conrad
Strength Weakness
Opportunities Threats
SWOT
Analysis
11. Strengths
Geographical Advantage
High End Facility & Hospitality
International Food Cuisine, Specialties of around
the globe under a single roof
Leed Gold awarded by IGBC
12. Strengths
Geographical
Advantage
• Situated at the Heart
of Pune at
Mangaldas Road, 10
Mins Walk from the
Pune station, 20
Mins ride by Cab
from Pune
International Airport
High End Facilities
• Mobile app that puts
all hotel services and
amenities at the
guest’s fingertips
• 310 Luxurious Guest
Rooms.
• Fully Automated
13. Strengths Contd…
Global Cuisines
• Food Cuisines
ranging from
Indian to
Continental to
Mediterrean to
Chinese to
Mexican
LEED Approved
• LEED GOLD
awarded by IGBC
(Indian Green
Building Council)
15. Weakness
Costly
• Guest Rooms &
Suite Rooms are
very Expensive and
targets the Niche
Rich customers &
Foreigners
Target Audience
• Other Brand
Hotels would
bring in new
Offers @ a
discounted price
thereby Breaking
the Customer
18. Market Analysis Contd…
• List of 5 Star Hotels in and around Pune
• Key Factors for Market Analysis (from
Customer Perspective)
1. Accessibility.
2. Cost Factor.
3. Luxury Offered
4. Brand Factor
5. Winner
19. Market Analysis of the Following 5 Star
Hotels have been taken into Consideration
1) Hotel Pride
2) Hotel Sun N Sand
3) Hotel Royal Orchid Golden Suites
4) Hotel Le Meridian
5) Hotel Westin
6) Hotel Marriott Courtyard
7) Hotel Taj Vivanta Blue Diamond
8) Hotel Conrad (Pune)
20. Market Analysis
Pride Hotel Pune (Accessibility)
11 Kms
Drive from
Pune
Airport
3 Km Drive
from
Railway
Station
05. Km
Drive from
Shivaji
Nagar Bus
Stand
21. Market Analysis
(Cost Factor Pride Hotel Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Double Single Double
1 Deluxe Room 10000 11000 265 290
2 Superior Room 11000 12000 290 315
3 Premium Room 13000 14000 285 305
4 Suites 16000 16000 395 395
5 Extra Bed 1000 1000 25 25
22. Market Analysis (Pride Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 Free Room
Service
Yes 8 Airport
Pick/Drop
Yes 15 All Major Credit Card
Accepted
Yes
2 Badminton Yes 9 Banquet Yes 16 Bar Yes
3 Men’s
Salon
Yes 10 Beauty Salon Yes 17 Business Centre Yes
4 Car Rental Yes 11 Carom Yes 18 Channel Music Yes
5 Chess Yes 12 Child Care
Facility
Yes 19 Computer Rental Yes
6 Conventio
n Centre
Yes 13 Courier Mail
Service
Yes 20 Money Changer Yes
7 Cycling Yes 14 STD / ISD
Calling Facility
Yes 21 Doctor On Call Yes
23. Market Analysis (Pride Hotel) Contd..
Sr.
No
Services Yes
/
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
22 Fax Yes 23 Newspaper Yes 25 Games Room Yes
26 H/C Running
Water
Yes 27 Hair Dryer Yes 28 Health Club Yes
29 Internet
Connection
Yes 30 Jacuzi Hot Tub Yes 31 Laundry Facility Yes
32 T.V Yes 33 Multi Cuisine
Restaurant
Yes 34 Parking Yes
35 Power
Backup
Yes 36 Refrigerator in
all rooms
Yes 37 Safe Deposit Rooms Yes
38 Secretarial
Assistance
Yes 39 Outdoor
Swimming Pool
Yes 40 Travel Desk Service Yes
41 Front Desk Yes 42 Medical
24. Market Analysis
Sun N Sand Hotel (Accessibility)
8 Kms
Drive from
Pune
Airport
2 Km
Drive from
Railway
Station
2 Km
Drive
Pune Bus
Stand
25. Market Analysis
(Cost Factor Sun N Sand Hotel Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Single
1 Superior Room 4350 68
2 Deluxe Room 4850 75
3 Club Superior Room 5000 77
4 Club Deluxe Room 12000 185
5 Club Executive Deluxe Room 6100 95
6 Presidential Suite NA NA
26. Market Analysis (Sun N Sand Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 Room Service Yes 8 Badminton Yes 15 Child Care Facility Yes
2 Bar Yes 9 Men’s Beauty
Parlor
Yes 16 Banquet Hall Yes
3 Broadband
Facility
Yes 10 Business Centre Yes 17 Cake Shop Yes
4 Car Rental
Service
Yes 11 Chess Yes 18 Carom Yes
5 Convention
Centre
Yes 12 Café Yes 19 Computer Rental Yes
6 Courier Mail
Service
Yes 13 Credit Cards
Accepted
Yes 20 Money Exchange
Facility
Yes
7 Cycling Yes 14 Doctor on Cal Yes 21 Telephone Yes
27. Market Analysis (Sun N Sand) Contd..
Sr.
No
Services Yes
/ No
Sr.
No
Services Yes /
No
Sr.
No
Services Yes
/ No
22 Fax on
Application
Yes 23 Reception Yes 25 Golf Yes
26 Health Club Yes 27 Hair Dryer Yes 28 Hot / Cold Running
Water
Yes
29 Jacuzzi Yes 30 Laundry Service Yes 31 Beauty Parlor Yes
32 Medical
Facilites
Yes 33 Cell Rental Yes 34 Multi- Cuisine
Restaurant
Yes
35 Tea – Coffee
Maker
Yes 36 Cable TV Yes 37 Fridge in all rooms Yes
38 Newspaper
in Room
Yes 39 Safe Vault Yes
28. Market Analysis
Royal Orchid Golden Suites
(Accessibility)
7 Kms
Drive from
Pune
Airport
6 Km Drive
from
Railway
Station
6 Km Drive
from Pune
Bus Stop
29. Market Analysis
(Royal Orchid Golden Suites Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Double Single Double
1 Executive Suite 2775 3700 42.58 56.77
2 Deluxe Room 3525 4700 54.09 72.12
30. Market Analysis (Royal Orchid Golden Suites Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 24 Hours
Room Service
Yes 8 Hot / Cold
Running Water
Yes 15 Baby Care Facility Yes
2 Badminton Yes 9 Banquet Facility Yes 16 Bar Facility Yes
3 Men’s Beauty
Parlor
Yes 10 Beauty Salon Yes 17 Broadband Facility Yes
4 Business
Centre
Yes 11 Cable TV Yes 18 Cake Shop Yes
5 Car Rental Yes 12 Carom Yes 19 Music Chanel Yes
6 Chess Yes 13 Coffee Shop Yes 20 Computer on Rent Yes
7 Convention
Centre
Yes 14 Courier Mail
Service
Yes 21 All Major Cards
Accepted
Yes
31. Market Analysis (Royal Orchid Golden Suites )
Contd..
Sr.
No
Services Yes
/
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
22 Cycling Yes 23 Doctor on Call Yes 25 Fax on Application Yes
26 Reception Yes 27 Games Room Yes 28 Gymnasium Yes
29 Hair Dryer Yes 30 Laundry Yes 31 Medical Facilities Yes
32 Currency
Exchange
Yes 33 Multi – Cuisine
Restaurant
Yes 34 Free Newspaper Yes
35 Refrigerator
in all Rooms
Yes 36 Safe Deposit Box Yes 37 Secretarial Service Yes
38 Tea / Coffee
Maker in all
rooms
Yes 39 Telephone Yes 40 Travel Desk Facility Yes
32. Market Analysis
Le Meridian Hotel (Accessibility)
8 Km Drive
from Pune
Airport
1.2 Km
Drive from
Railway
Station
1.2 Km
from Pune
Bus Stand
33. Market Analysis
(Cost Factor Le Meridian Hotel Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Double Single Double
1 Deluxe Twin Room 5499 7000 84.38 107.41
2
Deluxe Room 1 King
Bed 5499 7000 84.38 107.41
3 Royal Twin Room 7499 9000 115.07 138.10
4 Club Room 7499 9000 115.07 138.10
5 Royal Suite 9999 13500 153.43 207.15
34. Market Analysis (Le Meridian Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 Baby Care
Facility
Yes 8 Badminton Yes 15 Banquet Yes
2 Bar Service Yes 9 Massage Parlor Yes 16 Business Centre Yes
3 T.V Yes 10 Café Yes 17 Car Rental Service Yes
4 Carom Board Yes 11 Cell Rental Yes 18 Chess Yes
5 Computer
Rental
Yes 12 Conference Hall Yes 19 Courier Yes
6 Credit Cards
Accepted
Yes 13 Doctor on Call Yes 20 STD / ISD Facility Yes
7 Fax on
Application
Yes 14 Reception Yes 21 Health Club Yes
35. Market Analysis (Le Meridian Hotel) Contd..
Sr.
No
Services Yes
/
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
22 Hot / Cold
Running
Water
Yes 23 Hair Dryer Yes 25 Internet Facility Yes
26 Jacuzzi Yes 27 Laundry Yes 28 Medical Facilities Yes
29 Newspaper Yes 30 Free Room
Service
Yes 31 Travel Desk Service Yes
32 Safe Vault Yes 33 Refrigerator in
all Rooms
Yes 34 Standby Generator Yes
35 Restaurant Yes 36 Parking Yes 37 Money Changer Yes
38 Outdoor
Swimming
Pool
Yes
36. Market Analysis
The Westin Hotel (Accessibility)
12 Kms
Drive from
Pune
Airport
5 Km Drive
from
Railway
Station
5 Km from
Pune Bus
Stand
37. Market Analysis
(Cost Factor Westin Hotel Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Double Single Double
1 Deluxe Room 8500 9500 130.43 145.77
2 Executive Room 10500 11500 161.12 176.46
38. Market Analysis (The Westin Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 Hot / Cold
Running
Water
Yes 8 Baby Sitting Yes 15 Badminton Yes
2 Banquet
Facility
Yes 9 Bar Service Yes 16 Business Centre Yes
3 Bakery Yes 10 Car Rental
Service
Yes 17 Parking Yes
4 Channel
Music
Yes 11 Carom Yes 18 Chess Yes
5 Conference
Facilities
Yes 12 Courier Mail
Service
Yes 19 Credit Cards
Accepted
Yes
6 Cycling Yes 13 Telephone Yes 20 Doctor on Call Yes
7 Fax Yes 14 Newspaper Yes 21 Room Service Yes
39. Market Analysis (The Westin Hotel) Contd..
Sr.
No
Services Yes
/
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
22 Front Desk Yes 23 Internet
Connection
Yes 25 Laundry Service Yes
26 Massage
Parlor
Yes 27 Medical
Facilities
Yes 28 Men’s Beauty Parlor Yes
29 Currency
Exchange
Yes 30 Post & Telegraph Yes 31 Refrigerator in all
Rooms
Yes
32 Multi –
Cusine
Restaurant
Yes 33 Safe Deposit Box Yes 34 Secretarial Service Yes
35 Shopping
Arcade
Yes 36 Standby
Generator
Yes 37 SPA Yes
38 Satellite TV Yes 39 Tea / Coffee
Maker in All
Rooms
Yes 40 Travel Desk Service Yes
40. Market Analysis
Marriott Courtyard (Accessibility)
35 Km from
Pune
Airport
25 Km
Drive from
Pune
Railway
Station
28 Km from
Pune
MSRTC Bus
Stand
41. Market Analysis
(Cost Factor Courtyard Marriott Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Single
1 Deluxe Room 5999 92.05
2 Executive Room 6749 103.56
3 Premier Room 1 King Bed 7249 111.23
4 Junior Suite 1 King Bed 7999 122.74
5 Executive Suite 8499 130.41
42. Market Analysis (Marriott Courtyard Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 Multi Cusine
Restaurant
Yes 8 Bar Service Yes 15 Coffee Shop Yes
2 All Major
Cards
Accepted
Yes 9 Tea / Coffee
Maker
Yes 16 Iron Board Yes
3 Safe Box in
Room
Yes 10 T.V Yes 17 Hot / Cold Running
Water
Yes
4 Mini Bar Yes 11 Hair Dryer Yes 18 Currency Exchange Yes
5 Laundry
Service
Yes 12 Newspaper in
Room
Yes 19 Free Room Service Yes
6 Front Desk Yes 13 Fax on
Application
Yes 20 Business Centre Yes
7 Internet Yes 14 Outdoor Yes 21 Gymnasium Yes
43. Market Analysis (Marriott Courtyard Hotel)
Contd..
Sr.
No
Services Yes
/
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
22 Conference
Hall
Yes 23 Car Parking Yes 25 EPABX enabled
telephone facility
Yes
44. Market Analysis
Vivanta Taj Blue Diamond
(Accessibility)
5 Km from
Pune
Airport
2 Km Drive
from Pune
Railway
Station
2 Km from
Pune
MSRTC
Bus Stand
45. Market Analysis
(Cost Factor Taj Vivanta Blue Diamond Pune)
Sr. No Room Category
Room Tariff Per Day
INR USD $
Single Single
1 Superior Charm Room Queen Bed 6450 96.61
2 Superior Charm Room Twin Bed 6450 96.61
3 Deluxe Allure Suite King Bed 10450 156.52
46. Market Analysis (Vivanta Taj Blue Diamond Hotel)
Sr.
No
Services Yes /
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
1 Wifi Yes 8 Air-Conditioner Yes 15 24Hr Check In Yes
2 Restaurant Yes 9 Bar Yes 16 Café Yes
3 24 Hour Room
Service
Yes 10 Internet Yes 17 Business Center Yes
4 Pool Yes 11 SPA & Gym Yes 18 Coffee Shop Yes
5 Lounge Yes 12 Board Room Yes 19 Meeting Room Yes
6 LCD /
Projector
Yes 13 Audio Visual
Equipment
Yes 20 Conference Hall Yes
7 Shopping Yes 14 Business
Services
Yes 21 Wedding Service Yes
47. Market Analysis (Vivanta Taj Blue Diamond Hotel)
Contd..
Sr.
No
Services Yes
/
No
Sr.
No
Services Yes /
No
Sr.No Services Yes
/ No
22 Front Desk Yes 23 Hair Dryers Yes 25 Phone Service Yes
26 Body
Treatment
Yes 27 Kids Pool Yes 28 Beauty Salon Yes
29 Massage
Center
Yes 30 Steam Bath Yes 31 Sauna Yes
32 Health Club Yes 33 Parking Yes 34 Free Newspaper Yes
35 Lift Yes 36 Travel Desk Yes 37 Free Parking Yes
38 Laundry Yes 39 Baby Sitting Yes 40 24 Hour Security Yes
41 Concierge Yes 42 Wake Up Call
Service
Yes
