8 mpp shreyas bangad

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The document outlines the marketing planning process, beginning with analyzing the market situation including customers, company, and competition. It then describes conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Finally, it discusses setting a marketing objective and strategy, targeting a segment, and determining the marketing mix of product, price, place, and promotion, including packaging and advertising objectives.

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With New & most IMP P i.e. Packaging

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