1 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
VIDEO TRENDS IN EMEA
Luanne Tierney, Vice President, Global Part...
THE	
  VIDEO	
  TREND	
  KEEPS	
  GOING...	
  
Video	
  Is	
  An	
  Opportunity	
  To	
  Engage	
  And	
  Connect	
  
EU5	...
VIDEO	
  USAGE	
  IN	
  EMEA:	
  2013	
  
Video	
  Metrics,	
  Feb	
  2013	
  
© comScore, Inc. Proprietary. 10Source: com...
MOBILE	
  VIDEO	
  USAGE	
  IN	
  EMEA:	
  2013	
  
JUNIPER	
  PARTNER	
  ADVISORY	
  COUNCIL	
  
Video	
  Metrics,	
  Feb...
75%
of senior
executives watch
business–related
videos weekly
55%
of B2B buyers
search for info on
social media;
video is ...
THREE	
  VIDEO	
  TRENDS	
  
TO	
  HELP	
  YOU	
  	
  
ENGAGE	
  AND	
  CONNECT	
  
1.	
  ADD	
  A	
  VIDEO	
  TO	
  YOUR	
  EMAIL	
  SIGNATURE	
  
Showcase	
  Your	
  InnovaZon	
  
•  Add	
  short	
  tesZm...
2.	
  SEND	
  A	
  VIDEO	
  "THANK	
  YOU"	
  
Highly	
  effecZve	
  out-­‐reach	
  
aeer	
  a	
  meeZng	
  or	
  sales	
  ...
3.	
  USE	
  VIDEO	
  FOR	
  FAQ's,	
  or	
  "ABOUT	
  US"	
  	
  	
  
On	
  your	
  website,	
  ANY	
  text	
  	
  
can	
...
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Video Trends in EMEA

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Some video trends in 2013 for Europe and suggestions for how companies can capitalize on these trends and make video a part of their marketing mix

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Video Trends in EMEA

  1. 1. 1 Copyright © 2012 Juniper Networks, Inc. www.juniper.net VIDEO TRENDS IN EMEA Luanne Tierney, Vice President, Global Partner Marketing
  2. 2. THE  VIDEO  TREND  KEEPS  GOING...   Video  Is  An  Opportunity  To  Engage  And  Connect   EU5  online  video  audience   grew  5  %  past  year       Mobile  video  usage   jumped  by  164%  since   December  2012  in  EU   Source:2013    comScore  Video  Metrix  
  3. 3. VIDEO  USAGE  IN  EMEA:  2013   Video  Metrics,  Feb  2013   © comScore, Inc. Proprietary. 10Source: comScore Video Metrix, EU5, February 2013, 15+ With 46.6 Million Unique Viewers, Germany Has Largest Online Video Audience 38,702 46,599 23,660 20,546 36,901 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 France Germany Italy Spain UK UniqueOnlineVideoViewers(000)
  4. 4. MOBILE  VIDEO  USAGE  IN  EMEA:  2013   JUNIPER  PARTNER  ADVISORY  COUNCIL   Video  Metrics,  Feb  2013  © comScore, Inc. Proprietary. 14Source: comScore MobiLens, EU5, 3 Month Average ending February 2013, 13+ UK Has Highest Number of Mobile Video Viewers, Germany is Second 7829 11528 10394 10204 11873 0 2000 4000 6000 8000 10000 12000 14000 France Germany Italy Spain UK MobileVideoViewers(000)
  5. 5. 75% of senior executives watch business–related videos weekly 55% of B2B buyers search for info on social media; video is #1 choice 72% video speeds up buying decisions by 72% over print The  Wharton  School  of  Business,  2013   THE  POWER  OF  VIDEO   Real  Results  And  OpportuniZes  For  B2B  Companies  
  6. 6. THREE  VIDEO  TRENDS   TO  HELP  YOU     ENGAGE  AND  CONNECT  
  7. 7. 1.  ADD  A  VIDEO  TO  YOUR  EMAIL  SIGNATURE   Showcase  Your  InnovaZon   •  Add  short  tesZmonial  or  trend   •  Juniper  MarkeZng  Concierge  has  wealth   of  video  content               BYOD   Luanne  Tierney,  Vice  President,  Worldwide  Partner  MarkeZng   m  +1  408  718-­‐1062          twi`er:  @ldZerney   h`p://www.linkedin.com/in/luanneZerney   h`ps://www.facebook.com/JuniperPartners     MarkeZng  Minute  Video  
  8. 8. 2.  SEND  A  VIDEO  "THANK  YOU"   Highly  effecZve  out-­‐reach   aeer  a  meeZng  or  sales  call   or  event        
  9. 9. 3.  USE  VIDEO  FOR  FAQ's,  or  "ABOUT  US"       On  your  website,  ANY  text     can  be  turned  into  an     engaging  video    

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