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Marketing's New Power Dynamic

Buyers have more decision-influencing information at their fingertips than ever before. Stand out from the crowd by personalizing and differentiating your marketing messages.

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Marketing's New Power Dynamic

  1. 1. JUNIPER GLOBAL PARTNER CONFERENCE: MARKETING’S NEW POWER DYNAMIC LUANNE*TIERNEY,*VP*WW*PARTNER*MARKETING*JUNIPER NETWORKS Copyright*©*2013*Juniper*Networks,*Inc.**
  2. 2. TECHNOLOGY LANDSCAPE CHANGING DRAMATICALLY IMPACTS SALES & MARKETING Copyright*©*2013*Juniper*Networks,*Inc.**
  3. 3. NEW POWER DYNAMIC BUYERS & SELLERS MARKET MORE EFFECTIVELY AND SELL MORE Copyright*©*2013*Juniper*Networks,*Inc.**
  4. 4. CUSTOMERS ARE IN CASE STUDIES VIDEOS WHITE PAPERS CONTROL PRESENTATIONS UNPRECEDENTED BUYER BEHAVIOR Copyright*©*2013*Juniper*Networks,*Inc.**
  5. 5. STRATEGIES DIFFERENTIATE YOUR COMPANY CREATE CUSTOMER EXPERIENCES FOR POWERFUL MARKETING AND SALES
  6. 6. DIFFERENTIATE YOUR COMPANY
  7. 7. 6 BILLION HOURS OF VIDEO WATCHED EACH MONTH YouTube Dec 2013
  8. 8. VIDEO POSSIBILITIES ARE ENDLESS “ABOUT US” VIDEO VIDEO EMAIL MESSAGE TECH TUTORIALS ON-DEMAND, ALL THE TIME From tech tutorials to on-demand webinars MST is providing you with the latest industry knowledge
  9. 9. JUNIPER RESOURCES TO HELP YOU DIFFERENTIATE YOUR BRAND !  Engage online through video !  Partner-hosted webinars !  Your logo and messaging !  No cost to you !  Your contacts remain your own
  10. 10. JUNIPER HELPING YOU SPEAK THE LANGUAGE OF YOUR BUYER TECHNICAL BUYER “Advanced protection from application-related vulnerabilities and exploits, including web applications attack prevention and intrusion deception” BUSINESS BUYER VS. “We secure your apps”
  11. 11. CREATE CUSTOMER EXPERIENCES
  12. 12. BUYER EXPECTATIONS START IN CONSUMER WORLD iTunes
  13. 13. THE ULTIMATE IN PERSONALIZATION
  14. 14. ADS IN EMAIL TEXT MESSAGING BILLBOARDS OVER TV & RADIO 5,000 A DAY! TWITTER CUSTOMERS ARE OVERLOADED WITH MESSAGES PRODUCT LOGOS WEB BANNER ADS MAGAZINES KIOSKS NY Times: “Anywhere The Eye Can See, You See An Ad” FACEBOOK
  15. 15. Downloaded Security Case Study Stayed 3 Minutes On Data Center Page Watched Mobility Video READ CUSTOMER’S DIGITAL BODY LANGUAGE Collect valuable insights from their website visits
  16. 16. NEW YEAR’S RESOLUTIONS PERSONALIZE DIFFERENTIATE
  17. 17. CONNECT&SALES& CONNECTED SALES AND MARKETING AND&MARKETING& & 17* Copyright*©*2013*Juniper*Networks,*In
  • AglikaStoyanova

    Mar. 12, 2014

Buyers have more decision-influencing information at their fingertips than ever before. Stand out from the crowd by personalizing and differentiating your marketing messages.

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