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Tap into the Power of Gen Y

Who are the Millennials, and how can you attract/retain them as employees and customers? Learn about the value Gen Y can bring to your company, and how you can effectively market to them.

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Tap into the Power of Gen Y

  1. 1. TAP INTO THE POWER OF GEN Y Luanne Tierney Vice President, Worldwide Partner Marketing Juniper Networks
  2. 2. Meet Bob: He’s a Millennial
  3. 3. §  Born 1976 to 2001 §  Digitally native §  Social media savvy §  Always connected §  Anywhere access
  4. 4. This Is Their World…
  5. 5. WHY SHOULD YOU CARE ABOUT MILLENNIALS?
  6. 6. EMPLOYEES AND CUSTOMERS
  7. 7. 75Million+ the number of Millennials in the U.S. US Bureau of Labor Statistics
  8. 8. 36% of U.S. workforce by 2014 US Bureau of Labor Statistics
  9. 9. 75% of GLOBAL workforce by 2025
  10. 10. You Can’t Ignore Gen Y
  11. 11. 1.  Attracting & Retaining Gen Y Talent 2.  Gen Y’s Value in Your Company 3.  Marketing to Gen Y Customers
  12. 12. Regular   feedback   Learning   opportuni4es   Flexible   work  4mes   Latest   technologies   Freedom  to   use  social   media   New   challenges   Tips for Retaining Gen Y Always  ON   access   Mentoring  &   coaching  
  13. 13. Tech-­‐savvy       Collabora4ve   team  player   Outcome-­‐ driven   Mul4-­‐taskers     Crea4vity,   passion,   new  ideas   Social  media   &  other   trends   Gen Y’s Value Is…
  14. 14. Gen Y can be a social media megaphone for your company
  15. 15. ü Mobile, mobile ,mobile! ü Prefer texting, not email ü Like visuals: video, Infographics ü Reject “spin”: want honesty & authenticity Marketing to Millennials
  16. 16. Receive free ipad case by watching Networking Security video @ www.secvid.com. Short text message, not long emails.
  17. 17. ü Research opinions on social media ü Want creativity in marketing ü Like companies that make difference Marketing to Millennials
  18. 18. CREATE A PRESENCE
  19. 19. GET CREATIVE
  20. 20. Big  Brothers/Big  Sisters  Program Walt  Whitman  Elementary  School  Mentoring  Program Employee  Blood  Drives Lee  Denim  day  for  Breast  Cancer Susan  G.  Komen  3-­‐day  Breast  Cancer  Walk Holiday  Season  Dona4ons/Program
  21. 21. ü Like innovative technology ü Need to be interactive ü Entertain and engage ü Like immediacy: now, not later Marketing to Millennials
  22. 22. 1. Create plan to attract/retain Gen Y employees 2. Make your marketing materials “Millennial Friendly” 3. Empower Gen Y to give your company social media exposure Top Three Actions
  23. 23. LET'S CONNECT www.  twi%er.com/#!/ld0erney   www.linkedin.com/in/luanne0erney   l0erney@juniper.net   Luanne  Tierney   Vice  President,  Worldwide  Partner  Marke0ng      
  • prabhul4u

    Jan. 3, 2014

Who are the Millennials, and how can you attract/retain them as employees and customers? Learn about the value Gen Y can bring to your company, and how you can effectively market to them.

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