This document provides tips for pitching a business or product idea in 4 sentences or less per tip. It recommends introducing yourself briefly, explaining the problem your solution addresses with relatable examples, detailing your solution and how it is unique, and demonstrating how your solution will benefit the audience. The document also lists typical sections to cover in a 10 slide, 20 minute pitch, including describing the problem, solution, market opportunity, competition, business model, technology, marketing plan, team, projections, status, and next steps.

1. art of pitching
by panayiotis lazou

3. you ?

6. 4 tips

7. 4 tips
who are you?
(5-10 seconds)

8. what is the problem?
4 tips
(10-20 seconds)

9. what is your solution?
4 tips
(10-20 seconds)

10. your solution?
why?
4 tips
(5-10 seconds)

11. steps

12. steps

13. whats in it for them?
5steps

14. be clear
5steps

15. Demonstrate smart disruption
5steps

16. plan for sustainable growth
5steps

17. show them your strengths
5steps

18. 10 slides 20 minutes 30 pt font

19. 0 the cover
your intro screen
your mantra

20. 1 the problem
express this with real world easily relatable examples
make it obvious and ideally something easily relatable
address a user need not their want

21. 2 the solution
show your product—screenshot or demo

22. 3 the market
show a graph of your market size
try and make it impressive but don’t go overboard
cite an industry research group for credibility

23. 4 the competition
list all your top competition
describe how you are unique
what is your niche (positioning)?
who are you disrupting?

24. 5 the business model
show how you intend to make money
top revenue sources (1-3)
show how/when you intend to break even

25. 6 the tech
what technology is behind the scenes?
how are you going to manufacture the product?

26. 7 the marketing
what’s the brand?
what are your primary channels?
what’s your cost of acquisition?

27. 8 the team
who is on the team?
what is their experience?

28. 9 the projections
when can you launch?
how will you get there?
what is growth after launch?

29. 10 the status
where are you now?
what are you doing next?

30. 11 next steps
call to action

31. Thanks!
art of pitching
by panayiotis lazou