9. why is it important for this startup to exist
why is this startup important for me
C R U X
10. W H A T Y O U N E E D
team
plan skills tractiontime
idea market reach
11. W H A T T O C O V E R
purpose
problem
solution
why now
market size
roadmap
financials
KPIs
demo
ask
traction
competition
product
business model
why us (team)
12. W H A T T O C O V E R
purpose
problem
solution
why now
market size
roadmap
financials
KPIs
demo
ask
traction
competition
product
business model
why us (team)
13. B E S T P R A C T I C E S
single message per slide
a combination of business & emotions
a use-case based on a story
succinct
14. B E S T P R A C T I C E S
numbers over opinions
focus on the benefits
practice
be honest
16. E V A L U A T E
the person's personality & creativity
the idea/concept
the relationship between person & idea
17. Research suggests that humans can categorize
others in less than 150 milliseconds. Within 30
minutes, they’ve made lasting judgments about
your character.
E V A L U A T E
S O U R C E : H B R
18. a traditional elevator pitch can go wrong
in so many ways
it is far more effective to avoid it
E L E V A T O R P I T C H
19. W H Y A V O I D
forget your lines & you end up feeling like a fool
sounding rehearsed isn't impressive
the pitch might cause confusion
the "pitch" may not be relevant
20. O B J E C T I V E
not to pitch an idea
but pitch a use-case
21. P I T C H - P R E - L A U N C H
hi my name is <name>,
we're trying to solve the <problem>
we're in the business of <impact>
our solution saves <unit> for <segment>
22. P I T C H - P O S T - L A U N C H ( 3 0 S )
what does your startup do
how big is the market
how much traction you have
23. P I T C H - P O S T - L A U N C H ( 2 M )
30s pitch
unique insight - aha vs me too
revenue streams
team
ask
24. R E M E M B E R
funding is not a causal factor for success
funding often comes after displaying
traction