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fuel the future
D I S C L A I M E R
i don't have a monopoly over
knowledge
i'm no Moses 
US$ 250K US$ 1Mn US$ 550K
25
#startups   #fundraising   #strategy   #businessmodels
4 7
2010 2014 2016
F L O W
startup types
structuring your pitch deck
pitching
when to raise money 
how much should you raise 
startup types
S T A R T - U P   T Y P E S
lifestyle SME buyable
corporate social scalable
S O U R C E :   S T E V E B L A N K
what is the purpose of
starting your own business?
K N O W
structuring your
pitch deck
why is it important for this startup to exist
why is this startup important for me
C R U X
W H A T Y O U N E E D
team
plan skills tractiontime
idea market reach
W H A T T O C O V E R
purpose 
problem
solution
why now
market size
roadmap
financials
KPIs
demo
ask
traction
competition
product
business model
why us (team)
W H A T T O C O V E R
purpose 
problem
solution
why now
market size
roadmap
financials
KPIs
demo
ask
traction
competition
product
business model
why us (team)
B E S T P R A C T I C E S
single message per slide
a combination of business & emotions
a use-case based on a story
succinct
B E S T P R A C T I C E S
numbers over opinions
focus on the benefits
practice
be honest
pitching
E V A L U A T E  
the person's personality & creativity
the idea/concept 
the relationship between person & idea
Research suggests that humans can categorize
others in less than 150 milliseconds. Within 30
minutes, they’ve made lasting judgments about
your character.
E V A L U A T E  
S O U R C E :   H B R
a traditional elevator pitch can go wrong
in so many ways
it is far more effective to avoid it
E L E V A T O R P I T C H
W H Y A V O I D
forget your lines & you end up feeling like a fool
sounding rehearsed isn't impressive
the pitch might cause confusion
the "pitch" may not be relevant 
O B J E C T I V E  
not to pitch an idea
but pitch a use-case
P I T C H - P R E - L A U N C H
hi my name is <name>, 
     we're trying to solve the <problem>
     we're in the business of <impact> 
     our solution saves <unit> for <segment>
P I T C H - P O S T - L A U N C H ( 3 0 S )
what does your startup do
how big is the market 
how much traction you have 
P I T C H - P O S T - L A U N C H ( 2 M )  
30s pitch
unique insight - aha vs me too
revenue streams 
team
ask
R E M E M B E R
funding is not a causal factor for success
funding often comes after displaying
traction
www.crowdisland.lk
chalinda@crowdisland.lk

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Fundraising 101 for Sri Lankan Startups

  • 2. D I S C L A I M E R i don't have a monopoly over knowledge i'm no Moses 
  • 3. US$ 250K US$ 1Mn US$ 550K 25 #startups   #fundraising   #strategy   #businessmodels 4 7 2010 2014 2016
  • 4. F L O W startup types structuring your pitch deck pitching when to raise money  how much should you raise 
  • 6. S T A R T - U P   T Y P E S lifestyle SME buyable corporate social scalable S O U R C E :   S T E V E B L A N K
  • 7. what is the purpose of starting your own business? K N O W
  • 9. why is it important for this startup to exist why is this startup important for me C R U X
  • 10. W H A T Y O U N E E D team plan skills tractiontime idea market reach
  • 11. W H A T T O C O V E R purpose  problem solution why now market size roadmap financials KPIs demo ask traction competition product business model why us (team)
  • 12. W H A T T O C O V E R purpose  problem solution why now market size roadmap financials KPIs demo ask traction competition product business model why us (team)
  • 13. B E S T P R A C T I C E S single message per slide a combination of business & emotions a use-case based on a story succinct
  • 14. B E S T P R A C T I C E S numbers over opinions focus on the benefits practice be honest
  • 16. E V A L U A T E   the person's personality & creativity the idea/concept  the relationship between person & idea
  • 17. Research suggests that humans can categorize others in less than 150 milliseconds. Within 30 minutes, they’ve made lasting judgments about your character. E V A L U A T E   S O U R C E :   H B R
  • 18. a traditional elevator pitch can go wrong in so many ways it is far more effective to avoid it E L E V A T O R P I T C H
  • 19. W H Y A V O I D forget your lines & you end up feeling like a fool sounding rehearsed isn't impressive the pitch might cause confusion the "pitch" may not be relevant 
  • 20. O B J E C T I V E   not to pitch an idea but pitch a use-case
  • 21. P I T C H - P R E - L A U N C H hi my name is <name>,       we're trying to solve the <problem>      we're in the business of <impact>       our solution saves <unit> for <segment>
  • 22. P I T C H - P O S T - L A U N C H ( 3 0 S ) what does your startup do how big is the market  how much traction you have 
  • 23. P I T C H - P O S T - L A U N C H ( 2 M )   30s pitch unique insight - aha vs me too revenue streams  team ask
  • 24. R E M E M B E R funding is not a causal factor for success funding often comes after displaying traction