Make the most of your digital asset. A presentation for artists to learn to strategically share their content and content assets.

1. MAKE THE MOST OF YOUR DIGITAL
ASSET!
Carla Wright
Altekrea 2014

2. PROMOTING YOUR DIGITAL ASSET
You’ve put the time in and now you want to
show it off to the world right?
If you build it they will come = FALSE!
So…how do you drive traffic?

3. CREATING CONTENT TO DRIVE TRAFFIC
Digital content is much more than just written word, its:
 Videos
 Audio
 Podcasts
 Music clips
 readings of your book
 Photos
 Slideshows
 Graphics
 Posters
 Comic strips
 Covers

4. CREATING CONTENT TO DRIVE TRAFFIC
Content includes the Meat and Teaser!
The meat is what you would post on
your site, your shop or include in your
kick starter campaign and the teaser.
The teaser is what will pull traffic to your
desired page.
Now, where you share that content is the trick!

5. BE ENTICING
To drive traffic you need to inform others beyond just
saying “Hey, check out my Kickstarter page”.
Entice them with an example of your work
1. Share an image or a small set of images
 make sure you always give the link to your
Kickstarter page, website or digital shop
2. Share details such as
 what you’ve been doing
 why it’s cool and/ or why they should care

6. EXAMPLE
“This is [name]. He’s an engineer that built himself
super human equipment so he can continue his
mission to save [name] and stop [name] once and for
all.
He is also the main character of my web comic that
I’ve been writing for 3 years. My goal is to get that
comic published and into book stores. Help make that
happen & sign up for your copy today!”
TIP: Include a link to your campaign and images of
character.

7. MAKE SURE THE CLICK SATISFIES!
When they click, make sure there is more
information provided than what they just read
in your social post!
TIP: Consider yourself as the viewer of the
post. If what is behind that link isn’t what you
would expect to read from that post then
rewrite!

8. WHERE & HOW TO SHARE
Facebook and Google Plus
Post on you’re personal page and your fan
page but also on other community’s pages or
groups that you know will take an interest, for
example, maybe your fine arts alumni group,
a comic fan page, etc.

9. WHERE & HOW TO SHARE
A friend’s blog or other relevant blogs that
take submissions!
This is a great way to drive relevant traffic to
your shop, site, Facebook page, etc.
TIP: Always include details on how they can
connect with you via social media.

10. WHERE & HOW TO SHARE
Other Social Channels
Instagram, Twitter, Pinterest, Reddit, Tumblr,
etc.
TIP: Use relevant hashtags.
Try: hashtagify.me/

11. WHAT TO SHARE
A single project, a new comic for example,
can be repurposed to create a lot of content
so you can talk about the same topic for a
while.
Consistent activity will appeal to your
audience to get them to continue to come
back and take a look.
Let’s look at an example for one content asset

12. WHAT TO SHARE
 Give an overview of the premise of the story
 Intrigue with details of the main character
 Demonstrate how characters evolved
 Talk about where you plan to take this story…Into a
series? A set of web comics? Graphic novels?
 Show a glimpse of a scene to intrigue them. If possible,
definitely end with “read more here”
You have options you just have to think about how you can
pivot the content and use it in a similar yet different way.

13. YOU AREN’T JUST CREATORS.
YOU’RE ALSO MARKETERS.

14. CONSIDER THIS BEFORE YOU PUBLISH
Your
Content
Is it Click/Link
Worthy?
Is it styled to appeal to
both humans and
machines?
Does it offer a
Visitor Journey?

15. IS YOUR CONTENT WORTHY?
Is the title interesting enough to get clicked?
Is the rich snippet text intriguing enough to
get clicked?
Rich snippet text is the text that automatically
appears on Facebook, G+, etc. when you
paste a link. This is often the first 55
characters of the text on that page.

16. IS IT VISUALLY APPEALING?
Your goal is to create content people will
watch or click on or even better, share.
But first…
 They must find your content (Search
Engines, Social)
 They must decide it is worth their time
(Quality/Relevancy)

17. IS IT VISUALLY APPEALING?
Engage visitors and appeal to search engines by:
 Using visual aids
 Tell the story in less words and break the text up.
 Add alternative text and title the image or video
something other than img123.
 Avoiding dense paragraphs of text
 Headers, images, and plenty of white space
 Using section headers or numbered lists
 Easy to scan
 Meaningful

18. DOES IT CREATE A PATH?
When a visitor is done reading what they
came for, what do they do next?
If you don’t tell them, they will likely leave.
Offer a next step with a link such as:
 Related posts or other content by you
 Share this
 Connect socially
 See more photos here
 Buy/Donate/ Attend upcoming event

19. LET YOUR PASSION SHOW
Getting people to see your content is not an
easy task but a key behind all of it is passion.
All of you have it within you to explain and
communicate what you are doing and let that
passion show through!