This document provides an executive briefing on breakthrough fundraising strategies for the next decade. It discusses how technology expands opportunities for communication and relationship building, which are still the foundation of fundraising. Technology allows non-profits to communicate more personally with many more constituents at a lower cost. The briefing highlights how a strong database, segmentation, recurring gifts, email, social media, mobile access and website optimization can help non-profits leverage technology to raise more funds with fewer resources.
This document discusses strategies for fundraising over the next decade. It summarizes an executive briefing given by Brooke Csukas of eTapestry, which is a fundraising software company acquired by Blackbaud. The briefing covered tools for pure fundraising, relationship building, benchmark reporting, donor loyalty, and community building. It emphasized the importance of relationships, segmentation, mobile access, and web 2.0 strategies in modern fundraising.
Margo Anderson hosted a webinar covering various topics related to online fundraising and marketing. She began with introductions and recapped previous sessions on Google Analytics, email testing best practices, successful event landing pages, and new features in Blackbaud NetCommunity. She then discussed the importance of focusing on email and online fundraising. Finally, she provided an overview of Blackbaud's Data Management Services for Internet Solutions.
1. eTapestry is an organization dedicated to serving nonprofits with a complete fundraising and relationship management software solution.
2. As a fast growing and successful company, eTapestry provides innovative tools to over 6,000 nonprofit clients.
3. eTapestry offers 10 guarantees for clients including an internet strategy, broad data access, easy operation, better recordkeeping, improved communications, secure data, outstanding support, innovative tools, fast implementation, and cost savings.
1. The document is a presentation about the eTapestry software platform for nonprofits, which provides database, fundraising, and communication tools.
2. eTapestry guarantees 10 benefits to customers including an internet strategy, access to data from anywhere, easy operation, better recordkeeping, improved communications, secure data, outstanding support, innovative tools, fast implementation, and cost savings.
3. The presentation discusses eTapestry's pricing options and additional optional services that can be added, and invites questions from attendees.
The document summarizes the evolution of SpeedMeet, a company that develops a rapid screening tool for recruiters. Over 10 weeks, the team tested various hypotheses about building trust in online marketplaces. They conducted interviews, surveys, and experiments. Their focus evolved from facilitating online commerce to speed dating to recruiting. Partnerships with universities could generate recurring revenue by increasing recruiter productivity. Risks include slow university adoption and lack of traction. The tool has potential to be profitable within 2 years as it addresses a $7.3 billion market.
Looking under the hood of the Intel Xeon Phi Coprocessor: Tips for HPC usersIntel IT Center
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The document discusses various energy crises around the world. It provides background on causes of energy crises including increasing energy demand, limited fossil fuel resources, and environmental issues from dirty energy production methods. Solutions proposed include transitioning to renewable energy sources like solar and wind power, improving energy efficiency, and investing in new energy technologies. The social and economic impacts of energy crises are also examined.
1. Kumpulan artikel ini membahas berbagai kitab dan tradisi keagamaan yang dianggap menyimpang dari ajaran Islam, seperti Barzanji, Qashidah Burdah, dan Maulid Syarafil Anam.
2. Kitab-kitab tersebut dikritik karena berisi ajaran-ajaran sesat seperti mengaitkan penciptaan alam semesta dengan "nur Muhammad", menyebarkan kisah-kisah karangan tentang kelahiran Nabi, dan berdoa
This document discusses strategies for fundraising over the next decade. It summarizes an executive briefing given by Brooke Csukas of eTapestry, which is a fundraising software company acquired by Blackbaud. The briefing covered tools for pure fundraising, relationship building, benchmark reporting, donor loyalty, and community building. It emphasized the importance of relationships, segmentation, mobile access, and web 2.0 strategies in modern fundraising.
Margo Anderson hosted a webinar covering various topics related to online fundraising and marketing. She began with introductions and recapped previous sessions on Google Analytics, email testing best practices, successful event landing pages, and new features in Blackbaud NetCommunity. She then discussed the importance of focusing on email and online fundraising. Finally, she provided an overview of Blackbaud's Data Management Services for Internet Solutions.
1. eTapestry is an organization dedicated to serving nonprofits with a complete fundraising and relationship management software solution.
2. As a fast growing and successful company, eTapestry provides innovative tools to over 6,000 nonprofit clients.
3. eTapestry offers 10 guarantees for clients including an internet strategy, broad data access, easy operation, better recordkeeping, improved communications, secure data, outstanding support, innovative tools, fast implementation, and cost savings.
1. The document is a presentation about the eTapestry software platform for nonprofits, which provides database, fundraising, and communication tools.
2. eTapestry guarantees 10 benefits to customers including an internet strategy, access to data from anywhere, easy operation, better recordkeeping, improved communications, secure data, outstanding support, innovative tools, fast implementation, and cost savings.
3. The presentation discusses eTapestry's pricing options and additional optional services that can be added, and invites questions from attendees.
The document summarizes the evolution of SpeedMeet, a company that develops a rapid screening tool for recruiters. Over 10 weeks, the team tested various hypotheses about building trust in online marketplaces. They conducted interviews, surveys, and experiments. Their focus evolved from facilitating online commerce to speed dating to recruiting. Partnerships with universities could generate recurring revenue by increasing recruiter productivity. Risks include slow university adoption and lack of traction. The tool has potential to be profitable within 2 years as it addresses a $7.3 billion market.
Looking under the hood of the Intel Xeon Phi Coprocessor: Tips for HPC usersIntel IT Center
This document provides a sysadmin perspective on the Xeon Phi software stack. It discusses that the Phi runs a Linux kernel and software environment similar to an instance within a host computer. It also describes examples of customizing the Phi software stack such as setting up bridged networking, mounting file systems, and setting up monitoring tools. Additionally, it outlines two specific customizations including using a kernel driver to enable transparent execution of programs on the Phi from the host and developing Phi support in the SLURM batch job scheduler.
The document discusses various energy crises around the world. It provides background on causes of energy crises including increasing energy demand, limited fossil fuel resources, and environmental issues from dirty energy production methods. Solutions proposed include transitioning to renewable energy sources like solar and wind power, improving energy efficiency, and investing in new energy technologies. The social and economic impacts of energy crises are also examined.
1. Kumpulan artikel ini membahas berbagai kitab dan tradisi keagamaan yang dianggap menyimpang dari ajaran Islam, seperti Barzanji, Qashidah Burdah, dan Maulid Syarafil Anam.
2. Kitab-kitab tersebut dikritik karena berisi ajaran-ajaran sesat seperti mengaitkan penciptaan alam semesta dengan "nur Muhammad", menyebarkan kisah-kisah karangan tentang kelahiran Nabi, dan berdoa
eTapestry Internet Fundraising Strategies SeminareTapestryCate
eTapestry provides fundraising tools and services for nonprofits. It was founded in 1999 and became part of Blackbaud in 2007. The presentation discusses eTapestry's history and services, including pure fundraising tools like recurring gifts and segmentation, relationship building tools like CRM and email marketing, donor loyalty metrics, community building features, and web site optimization strategies. Key points emphasized include taking an integrated multi-channel approach and focusing on relationships over technology.
1. The key features and functionality of eTapestry including online giving, email marketing, reporting, and mobile access
2. The 10 guarantees eTapestry provides including internet strategy, data security, implementation support, and cost savings
3. Investment options for eTapestry based on organization size and desired add-on features
The document introduces eTapestry, a company that provides donor database and fundraising tools for nonprofits. It summarizes eTapestry's offerings under 10 guarantees: an internet strategy, broad data access, easy operation, better recordkeeping, improved communications, secure data, outstanding support, innovative tools, 90 day implementation, and cost savings. It provides examples and testimonials from existing customers about the benefits of eTapestry's services.
1. The document is a transcript of a webinar presentation about the eTapestry fundraising software.
2. eTapestry provides a complete fundraising solution including a database, e-commerce, web services, and email tools.
3. The presentation outlines 10 guarantees eTapestry provides including an internet strategy, access to data, easy operation, record keeping, communications, security, support, innovative tools, fast implementation, and cost savings.
4. Pricing options for eTapestry services are shown starting at free for under 500 records and scaling up based on the number of records. Optional add-on services are also listed.
1. The document is a transcript of a webinar presentation about the eTapestry fundraising software. It provides an overview of the software's features and capabilities.
2. The presentation highlights 10 guarantees eTapestry provides to customers, including internet strategies, data access and security, implementation support, and cost savings.
3. Customers can choose monthly subscription plans based on the number of records in their database, starting at free for under 500 records up to $370 for over 45,000 records. Additional services can be added.
The document provides an overview of eTapestry, a software company that serves nonprofits. It discusses eTapestry's history and dedication to serving nonprofits. The summary also highlights some of eTapestry's key guarantees for clients, including an internet strategy, improved communications and data security, and outstanding customer support.
Breakthrough Strategies in Fundraising - July Hawaii Webinarmikekierce
This document discusses strategies for using technology to improve fundraising over the next decade. It emphasizes that fundraising is still based on relationships and technology can help expand communications to build more relationships. Various tools are presented, including databases to manage donor information, email and social media for communication, and analytics to benchmark performance. The overall message is that technology takes fundraising further when used to enhance relationships.
The document discusses strategies for non-profits to utilize technology in fundraising over the next decade. It covers using a database to manage donor relationships and segment donors, using tools like email and social media to communicate with donors and build online communities, optimizing websites to attract donors, and using data analytics to benchmark performance and identify best practices. The presentation emphasizes how technology can enhance relationships but not replace them as the foundation of fundraising.
The document provides an overview of a webinar presentation about eTapestry, a fundraising software solution for nonprofits. It outlines 10 guarantees eTapestry provides to clients, including an internet strategy, secure data, implementation support, and cost savings. Investment options are shown starting at free for under 500 records and scaling up based on the number of accounts. The presentation concludes by offering next steps of a custom proposal and demonstration.
The document discusses how the nonprofit fundraising software eTapestry can help organizations embrace technology and succeed despite economic challenges. It outlines eTapestry's features such as an integrated donor database and ecommerce platform, email marketing, mobile access, reporting tools, and training support that help with acquisition, cultivation, and managing donor relationships. eTapestry claims their solution can help nonprofits raise more money through online giving and that new organizations will get the software free for a year if fundraising goals are not exceeded.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help non-profits succeed by providing tools for relationship building, online fundraising, reporting, and more. Key features of eTapestry include an integrated donor database, website tools, email marketing, mobile access, and training/support.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help with acquisition, cultivation, online giving, reporting, and other crucial functions through an integrated fundraising platform. Key features highlighted include online donation pages, email marketing, mobile access, and performance comparisons to help non-profits raise more money.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner is necessary. It showcases eTapestry's fundraising and relationship management tools, including an integrated donor database, online giving, email marketing, reporting, and mobile access. It guarantees that non-profits will raise more money and have better record keeping using eTapestry's solutions.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help through features like an integrated donor database and ecommerce system, email marketing, websites, reporting, and training/support. It highlights new features of eTapestry like mobile access, personal fundraising pages, and a donor login portal.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help with acquisition, cultivation, online giving, reporting, and other aspects of fundraising. Key features of eTapestry's software like the donor database, email tools, mobile access, and training support are highlighted.
The document discusses a webinar presentation about the nonprofit fundraising and relationship management software eTapestry. It outlines eTapestry's features such as donor tracking, online fundraising, email marketing, reporting, and integration capabilities. The presentation emphasizes how eTapestry can help nonprofits improve fundraising, increase efficiencies, and enhance donor relationships through technological solutions and partnership.
Currently hundreds of tools are promising to make artificial intelligence accessible to the masses. Tools like DataRobot, H20 Driverless AI, Amazon SageMaker or Microsoft Azure Machine Learning Studio.
These tools promise to accelerate the time-to-value of data science projects by simplifying model building.
In the workshop we will approach the AI Topic head on!
What is AI? What can AI do today? What do I need to start my own project?
We do all this using Microsoft's Machine Learning Studio.
Trainer: Philipp von Loringhoven - Chef, Designer, Developer, Markeeter - Data Nerd!
He has acquired a lot of expertise in marketing, business intelligence and product development during his time at the Rocket Internet startups (Wimdu, Lamudi) and Projekt-A (Tirendo).
Today he supports customers of the Austrian digitisation agency TOWA as Director Data Consulting to generate an added value from their data.
The document summarizes a presentation given by John Applegate of eTapestry on July 27, 2010 about how their fundraising software can help non-profits embrace technology. The presentation covers how the economy is affecting donor behavior and nonprofit fundraising challenges. It then outlines eTapestry's solutions for donor databases, online fundraising, email marketing, reporting, and mobile access that help nonprofits better acquire, cultivate, and steward donor relationships. Testimonials are provided on how eTapestry has helped other nonprofits increase their fundraising goals and success.
eTapestry Product Roadmap - eTapestry User Group 2013Blackbaud
The document provides an agenda for an eTapestry user group meeting on November 14, 2013 in Indianapolis. It includes times for welcome, breaks, breakout sessions, lunch, and prizes. It introduces Mike Rusche as the eTapestry product manager. It encourages attendees to tweet about the sessions using specified hashtags.
Youve built a website, now lets build a relationshipmikekierce
1. The document discusses strategies for using a website and social media to build relationships with donors and engage supporters. It emphasizes using these tools to communicate effectively and gather user data.
2. Several tactics are presented for driving traffic to the website, engaging users, and collecting donations and other support online. These include optimizing the website, using email marketing, social media, and personal fundraising pages.
3. Collecting user data through the website and communications allows organizations to strengthen relationships through personalized outreach, targeted messaging, and ongoing engagement with supporters. This can ultimately improve fundraising results.
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...mikekierce
This document discusses how social media and website optimization can help non-profits engage donors and raise funds. It provides examples of how to use platforms like Facebook, Twitter, YouTube and blogs. Key recommendations include developing an online strategy, continuously evaluating results, and having a goal of engagement over just promotion. Social media allows for relationship building which is important for fundraising.
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eTapestry provides fundraising tools and services for nonprofits. It was founded in 1999 and became part of Blackbaud in 2007. The presentation discusses eTapestry's history and services, including pure fundraising tools like recurring gifts and segmentation, relationship building tools like CRM and email marketing, donor loyalty metrics, community building features, and web site optimization strategies. Key points emphasized include taking an integrated multi-channel approach and focusing on relationships over technology.
1. The key features and functionality of eTapestry including online giving, email marketing, reporting, and mobile access
2. The 10 guarantees eTapestry provides including internet strategy, data security, implementation support, and cost savings
3. Investment options for eTapestry based on organization size and desired add-on features
The document introduces eTapestry, a company that provides donor database and fundraising tools for nonprofits. It summarizes eTapestry's offerings under 10 guarantees: an internet strategy, broad data access, easy operation, better recordkeeping, improved communications, secure data, outstanding support, innovative tools, 90 day implementation, and cost savings. It provides examples and testimonials from existing customers about the benefits of eTapestry's services.
1. The document is a transcript of a webinar presentation about the eTapestry fundraising software.
2. eTapestry provides a complete fundraising solution including a database, e-commerce, web services, and email tools.
3. The presentation outlines 10 guarantees eTapestry provides including an internet strategy, access to data, easy operation, record keeping, communications, security, support, innovative tools, fast implementation, and cost savings.
4. Pricing options for eTapestry services are shown starting at free for under 500 records and scaling up based on the number of records. Optional add-on services are also listed.
1. The document is a transcript of a webinar presentation about the eTapestry fundraising software. It provides an overview of the software's features and capabilities.
2. The presentation highlights 10 guarantees eTapestry provides to customers, including internet strategies, data access and security, implementation support, and cost savings.
3. Customers can choose monthly subscription plans based on the number of records in their database, starting at free for under 500 records up to $370 for over 45,000 records. Additional services can be added.
The document provides an overview of eTapestry, a software company that serves nonprofits. It discusses eTapestry's history and dedication to serving nonprofits. The summary also highlights some of eTapestry's key guarantees for clients, including an internet strategy, improved communications and data security, and outstanding customer support.
Breakthrough Strategies in Fundraising - July Hawaii Webinarmikekierce
This document discusses strategies for using technology to improve fundraising over the next decade. It emphasizes that fundraising is still based on relationships and technology can help expand communications to build more relationships. Various tools are presented, including databases to manage donor information, email and social media for communication, and analytics to benchmark performance. The overall message is that technology takes fundraising further when used to enhance relationships.
The document discusses strategies for non-profits to utilize technology in fundraising over the next decade. It covers using a database to manage donor relationships and segment donors, using tools like email and social media to communicate with donors and build online communities, optimizing websites to attract donors, and using data analytics to benchmark performance and identify best practices. The presentation emphasizes how technology can enhance relationships but not replace them as the foundation of fundraising.
The document provides an overview of a webinar presentation about eTapestry, a fundraising software solution for nonprofits. It outlines 10 guarantees eTapestry provides to clients, including an internet strategy, secure data, implementation support, and cost savings. Investment options are shown starting at free for under 500 records and scaling up based on the number of accounts. The presentation concludes by offering next steps of a custom proposal and demonstration.
The document discusses how the nonprofit fundraising software eTapestry can help organizations embrace technology and succeed despite economic challenges. It outlines eTapestry's features such as an integrated donor database and ecommerce platform, email marketing, mobile access, reporting tools, and training support that help with acquisition, cultivation, and managing donor relationships. eTapestry claims their solution can help nonprofits raise more money through online giving and that new organizations will get the software free for a year if fundraising goals are not exceeded.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help non-profits succeed by providing tools for relationship building, online fundraising, reporting, and more. Key features of eTapestry include an integrated donor database, website tools, email marketing, mobile access, and training/support.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help with acquisition, cultivation, online giving, reporting, and other crucial functions through an integrated fundraising platform. Key features highlighted include online donation pages, email marketing, mobile access, and performance comparisons to help non-profits raise more money.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner is necessary. It showcases eTapestry's fundraising and relationship management tools, including an integrated donor database, online giving, email marketing, reporting, and mobile access. It guarantees that non-profits will raise more money and have better record keeping using eTapestry's solutions.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help through features like an integrated donor database and ecommerce system, email marketing, websites, reporting, and training/support. It highlights new features of eTapestry like mobile access, personal fundraising pages, and a donor login portal.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help with acquisition, cultivation, online giving, reporting, and other aspects of fundraising. Key features of eTapestry's software like the donor database, email tools, mobile access, and training support are highlighted.
The document discusses a webinar presentation about the nonprofit fundraising and relationship management software eTapestry. It outlines eTapestry's features such as donor tracking, online fundraising, email marketing, reporting, and integration capabilities. The presentation emphasizes how eTapestry can help nonprofits improve fundraising, increase efficiencies, and enhance donor relationships through technological solutions and partnership.
Currently hundreds of tools are promising to make artificial intelligence accessible to the masses. Tools like DataRobot, H20 Driverless AI, Amazon SageMaker or Microsoft Azure Machine Learning Studio.
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Breakthrough Strategies Seminar - Florida
1. Breakthrough Strategies for the Next
Decade of Fund Raising:
An Executive Briefing
Welcome! Please mute your phones!
We’ll get started momentarily!
eTapestry is a Blackbaud Company
2. Breakthrough Strategies for the Next
Decade of Fund Raising:
An Executive Briefing
Mike Kierce
Account Executive
eTapestry is a Blackbaud Company
3. Who is eTapestry?
• Dedicated to serving nonprofits
• A company that thrives on innovation
• A group that is passionate about service
• People who love to have fun!
eTapestry is a Blackbaud Company
4. What is our history?
• Founded by former execs of MSC
• First “Software as a Service” solution for
nonprofits in 1999
• 6,000 nonprofit clients around the world
• Became part of Blackbaud-August 2007
eTapestry is a Blackbaud Company
5. Agenda
• Pure Fund Raising Tools
• Database
• Recurring Gifts
• Segmentation
• Research / Analytics
• Relationship Building Tools
• CRM
• E-mail
• Web 2.0
• Website Optimization
• Demo ?
eTapestry is a Blackbaud Company
6. The Rules
Still Apply
(It’s all about relationships…
not technology)
eTapestry is a Blackbaud Company
7. It is Now a New World
Know the Difference
eTapestry is a Blackbaud Company
8. Initial Conclusions
Fundraising is still based upon Relationships
Technology expands our opportunity for
Communications
Communications build strong Relationships
Technology is and will be part of any NPO
Web-based tools offer new cost-effective
opportunities
Your use of technology can level the “playing field”
Your success can be increased because of
technology (more with less!)
eTapestry is a Blackbaud Company
9. Pure Fundraising Tools
(DATABASE)
“Your database is like a septic tank. (Does
that comparison bother you?) If it's
working well, you barely give it much
thought. But nobody likes getting into a
septic tank. If your database is not well
maintained, you're going to have a real
mess on your hands. Keep it in working
order.”
Jerold Panas
eTapestry is a Blackbaud Company
10. Pure Fundraising Tools
(DATABASE)
Times are changing.
What are you doing to make sure
you stay ahead?
eTapestry is a Blackbaud Company
11. Pure Fundraising Tools
(DATABASE)
• Does it make sense for us to invest in
technology?
• Does our database help us raise money?
• Your database = FUNDRAISING TOOL
• What are some ways your database can
help you fundraise?
eTapestry is a Blackbaud Company
12. Pure Fundraising Tools:
Recurring Gifts
The Foundation of many Fundraising Programs
Constituents become Investors rather than Donors
Technology makes it Easy
Key in Online Transactions (Automate whenever
possible!!!)
eTapestry is a Blackbaud Company
15. Pure Fundraising Tools:
Segmentation
Personalize Everything You Can
Let Technology do the Work for You
Queries can be Intuitive and Easy
Think with Building Blocks and Logic
eTapestry is a Blackbaud Company
19. Research/Analytics
Knowledge is Key to Success
Data MUST be Accurate to be Useful
Database Integration and Updating Makes the
Process much Easier
How can research give us an advantage?
Over Other Nonprofits
Over ourselves (Did we ask for enough?)
eTapestry is a Blackbaud Company
27. Wealthpoint Rating
UDF Name Content
WealthPoint Rating Indicator of household
wealth
WealthPoint Rating Order Ranking within the
submitted accounts
eTapestry is a Blackbaud Company
29. Relationship Building:
Constituent Relationship Management (CRM)
Strong Relationships are from Knowing Important
Details, Hopes and Dreams
Easily Supplement your Memory
Only Works if Used Daily by All
A Remarkable “Secret Weapon” for Fund Raising
eTapestry is a Blackbaud Company
30. Relationship Building:
Constituent Relationship Management (CRM)
Consider:
Technology allows you to create and maintain
relationships with 100 x more people than
your own mind can.
If you want to increase your outreach:
Leverage technology in building relationships!
eTapestry is a Blackbaud Company
35. Relationship Building:
eMail
We’ve captured information…
We’ve established a relationship…
We must maintain/build on these relationships…
How can we expect to
communicate personally with so
many people?
eTapestry is a Blackbaud Company
36. Relationship Building:
eMail
E-mail
The Foundation of the Communications Revolution
Expected by EVERY Generation Now
Use Properly or the Results are Worse than not
A Fraction of the Cost of Other Forms of
Communication
eTapestry is a Blackbaud Company
37. Relationship Building:
eMail
Direct Mail versus Email
•Cost? Expensive (materials/prep/postage) Very low cost
•Preparation? Substantial – labor intensive Easy
•Customizable? Yes (personalization/gift info/etc.)
•Content? Virtually unlimited Has limits
•Acceptance? Universal Growing
•Timing? Slow Fast
eTapestry is a Blackbaud Company
44. Relationship Building:
eMail
Email Key Functions
Tracking: bounces, opens, click-throughs
Subscription management: automated unsubscribe or
opting out link
eTapestry is a Blackbaud Company
45. Relationship Building:
eMail
Key Functions:
Deliverability: Fulltime staff 24/7 monitoring blacklists,
spam filtering and ISP standards
Horsepower: Up to 300,000 emails per hour via a scheduler
Spam analysis tools
WYSIWYG editor
eTapestry is a Blackbaud Company
46. Relationship Building:
eMail
Seniors Online
• 65% of those 50-64 years old, and 32% of those 65 + use the Internet
•22% of 65+ crowd was online in 2004
•15% in 2000
(source: Pew Internet, Feb-March 2007)
•17 Million internet users aged 62+.
•Spending an average of 44 minutes per day online
•Those online are better educated & have higher incomes
•Those online spend 70% more each month than those offline
(source: Pew Internet, April 2008)
If you think the 66% of baby boomers that are online now are
going to give up their internet when they turn 65, think again!
eTapestry is a Blackbaud Company
47. Relationship Building:
eMail
Still not convinced?
• Lost Cost = Low Risk
• Easy to measure effectiveness
• Don’t fall behind (Start collecting e-mail
addresses TODAY!)
eTapestry is a Blackbaud Company
48. Relationship Building:
Web 2.0
Web 1.0 vs. Web 2.0
What do we mean?
eTapestry is a Blackbaud Company
49. Relationship Building:
Web 2.0
Web 1.0 vs. Web 2.0
Web 1.0 refers to first generation Web-
based content that was typically one-
way static communication.
Web 2.0 refers to second generation
Web-based services that emphasizes
two-way online collaboration and
sharing among users.
eTapestry is a Blackbaud Company
50. Relationship Building:
Web 2.0
Web 1.0 vs. Web 2.0
Reading vs. Writing
Organizations vs. Communities
Home Pages vs. Blogs
Portals vs. RSS
Owning vs. Sharing
Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
eTapestry is a Blackbaud Company
51. Relationship Building:
Web 2.0
You are NOW the Catalyst not the Originator
Where Thousands of New Relationships can Begin
Easier than you Think
eTapestry is a Blackbaud Company
52. Relationship Building:
Web 2.0 – Online Video Use
Source: The Wall St. Journal , 2006
eTapestry is a Blackbaud Company
55. Relationship Building:
Web 2.0 – Fun Video
Web Video Statistics
1. Video is Bigger Than Search: 12 billion videos are
watched per month vs. 10.5 billion searches conducted.
2. Video Consumption is Quickly Moving Online: 19% of
total video consumption is now online, versus 11% a
year ago.
3. Most Users Consume Video: 80% of Internet users watch
video, moving to 88% by 2012.
4. Consumption is High Across All Demos: 76% of children
and 44% of seniors watched online video.
Source: BrightRoll
eTapestry is a Blackbaud Company
63. Relationship Building:
Web 2.0 - RSS
“If you're a nonprofit manager right
now and you're not using RSS, you're
falling behind.”
You're not getting information -- about your cause, about your people,
about your profession -- efficiently enough, which means you're not
getting enough information, period.
Source: democracyinaction.org
eTapestry is a Blackbaud Company
64. Relationship Building:
Web 2.0 - RSS
And someone else is getting that information, or will be
soon.
• Someone eyeballing your job.
• Or your press release.
• Or your grant application.
• Someone competing with you for your constituents.
• Or someone competing with your constituency for influence.
Source: democracyinaction.org
eTapestry is a Blackbaud Company
70. Relationship Building:
Web 2.0 – Personal Event Fundraising
Results:
Average volunteer sends over 30 emails
One in four emails sent by a volunteer results in
a donation
Average online event gift is $59 which is a 50%
increase over the average off-line gift
Many volunteers reach their stated FR Goal!
eTapestry is a Blackbaud Company
71. Relationship Building:
Mobile
Mobile Access
• PDA, Smartphone, etc.
•Specifically formatted for mobile use
• Fast
• Real time information – no syncing or
downloading
eTapestry is a Blackbaud Company
72. Relationship Building:
eTap Mobile
Access/Update your
entire database from
your smartphone
eTapestry is a Blackbaud Company
73. Relationship Building:
eTap Mobile
Hotlinks allow you to
easily phone, email, or
even get a map…
eTapestry is a Blackbaud Company
74. Web Site Optimization
You’ve built a website…
…how will they find you?
Search engines
(85% use them)
Tell them!
•Letterhead
•Pledge cards
•Newsletters
•Business cards
•Materials
•Email signatures Cool Web Site
eTapestry is a Blackbaud Company
77. Web Site Optimization
Common Reasons Why NP Web Sites Fail
Upside Down Web Site
Dead Web Site
Disconnected Web Site
Stingy Web Site
Cool Web Site
"Why Web Sites Fail and What To Do About It" at Nonprofit Day
by Michael C. Gilbert April 1999
eTapestry is a Blackbaud Company
78. Web Site Optimization:
Web Design
Does your website accurately
represent the work that you do?
eTapestry is a Blackbaud Company
83. Web Site Optimization
They’re at your website, now what
do they do?
1. Can they get something?
3. Can they do something?
5. Can they give something?
Your goal – to get something from them!
eTapestry is a Blackbaud Company
84. Web Site Optimization
An Overall
Strategy
Donate Now
Sign Up For
Newsletter
Multiple
Ways
To Support
& Get
Involved
eTapestry is a Blackbaud Company
85. Web Site Optimization
Can they get something?
83% of Internet users expect to find product
information on the Internet – Pew Internet Project
Information Documents
Devotionals Member Lists
Calendars Newsletters
PodCasts Stewardship Information
Help
WHAT ELSE????
eTapestry is a Blackbaud Company
86. Web Site Optimization
Can they do something?
Participate in an event
Golf tournaments
Walk-a-thons
Dinners
Join – Become a member
Update their information
Run planned gift calculations
Purchase products or services
eTapestry is a Blackbaud Company
87. Web Site Optimization
Can they give something?
Time - Volunteer
Goods (in kind gifts)
Money
eTapestry is a Blackbaud Company
88. Web Site Optimization:
Keeping it Simple
Database
Ecommerce
Advanced Email
Website
eTapestry is a Blackbaud Company
89. Web Site Optimization:
Next Steps
INTEGRATION is the KEY!
eTapestry is a Blackbaud Company
90. Web Site Optimization:
Next Steps
Driving Traffic
(To your website, not the morning rush hour!)
So, our website is great…
How can we encourage people to visit!?!!
eTapestry is a Blackbaud Company
91. Web Site Optimization:
Integrate on and off line appeals
Mention Benefits &
Ease Of Online
Contributions
eTapestry is a Blackbaud Company
94. Web Site Optimization:
Next Steps
Get Creative!
“The Great Turtle Race”
eTapestry is a Blackbaud Company
95. Web Site Optimization:
Next Steps
Bottom Line?
• 54,000 subscribers
• 700,000 unique visitors
• 2.5 million page views
• 5%+ visitors converted into donors.
eTapestry is a Blackbaud Company
96. Web Site Optimization:
Keys to Success
Plan an Overall Strategy
Take an Integrated Approach
Try Different Things (measure the
effectiveness)
Have fun!
eTapestry is a Blackbaud Company
97. Conclusions
Fundraising is still based upon Relationships
Technology expands our opportunity for
Communications
Communications build strong Relationships
Technology is and will be part of any NPO
Web-based tools offer new cost-effective
opportunities
Your use of technology can level the “playing field”
Your success can be increased because of
technology (more with less!)
eTapestry is a Blackbaud Company