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Higher Ed Boot Camp: Executive Review
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Synopsis of prior four netcommunity training sessions.
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Higher Ed Boot Camp: Executive Review
1.
Higher Ed Bootcamp
Executive Review Margo Anderson – Internet Solutions Client Manager THIS MATERIAL IS STRICTLY CONFIDENTIAL. The information contained in this document, and any attachments thereto, is owned by Blackbaud and is strictly confidential. Unauthorized use, disclosure, or copying of such information is strictly prohibited. If the reader of this document is not the intended recipient, please notify Blackbaud immediately by calling (800) 443-9441 and destroy all copies of this document and any attachments. © 2008 Blackbaud Margo Anderson, Client Manager | Page #1 © 2010 Blackbaud
2.
“Netiquette”
Remove distractions from your environment Close mail or other programs you may have opened other than Live Meeting Respond to the polls and questions Raise your hand electronically to ask a question Mute your phone Margo Anderson, Client Manager | Page #2 © 2010 Blackbaud
3.
Agenda
Introductions Session Recap • Google Analytics • Email Testing Best Practices • Successful Event Landing Pages • Blackbaud NetCommunity New Feature Review Overview of Data Management Services for Internet Solutions Guest Speaker Questions? Margo Anderson, Client Manager | Page #3 © 2010 Blackbaud
4.
About the Host Margo
Anderson Internet Solutions Client Manager • Manager of Blackbaud’s internet solutions service bureau offering (Data Management Services for Internet Solutions) Passionate about online fundraising and email marketing 5 years of experience working with Blackbaud NetCommunity Loves the outdoors! Margo Anderson, Client Manager | Page #4 © 2010 Blackbaud
5.
Intro to Google
Analytics Margo Anderson, Client Manager | Page #5 © 2010 Blackbaud
6.
Intro to Google
Analytics Free tool that measures web traffic & online engagement: • What are your prime hours, days of week, and days of the month for visitor usage? • How many unique visitors, how often do they visit, for how long? • What are the most viewed pages? Are they consistently most viewed or do they change weekly or monthly? • What are the least viewed pages? Consider revising, re-marketing or removing. • Where do visitors go when they leave the site? • What search engines are most used, keywords searched, browsers being used? Why it’s important? • Helps you to improve conversion rates (event registration, giving, email sign ups, etc) • Helps you to tune your communications for better response • Helps you focus limited marketing resources in the right places • Margo Anderson, Client Manager | Page #6 © 2010 Blackbaud
7.
Margo Anderson, Client
Manager | Page #7 © 2010 Blackbaud
8.
Email Testing Best
Practices Margo Anderson, Client Manager | Page #8 © 2010 Blackbaud
9.
Email Testing Best
Practices 1. Step One: Create a good email template and message 2. Step Two: Create a Testing Strategy 3. Step Three: Execute 4. Step Four: Report and Analyze Margo Anderson, Client Manager | Page #9 © 2010 Blackbaud
10.
Anatomy of a
Good Email Message Once email newsletter timing is determined, always send the Create naming conventions for same day & time your email messages Includes organization name Subject line includes organization name and topic Utilize merge fields Margo Anderson, Client Manager | Page #10 © 2010 Blackbaud
11.
Anatomy of a
Good Email Message, cont. Include links back to your site Social networking links Margo Anderson, Client Manager | Page #11 © 2010 Blackbaud
12.
Create a Testing
Strategy Testing can quickly become overwhelming if you don’t have a plan. 1. Determine what you want to test. 2. Determine how large your sample size will be (# vs. % of list). 3. Determine how you will analyze and track results. Source: Email Marketing by the NUM8ERS Margo Anderson, Client Manager | Page #12 © 2010 Blackbaud
13.
Successful Event Landing
Pages Margo Anderson, Client Manager | Page #13 © 2010 Blackbaud
14.
Top Ten Must
Haves 10. Facebook Like Box 9. Social Networking Links 8. ShareThis 7. Link to Calendar/Schedule of Events 6. Snazzy Alumni Photos 5. Recap of Last Year 4. Specific OR Friendly URL 3. Look Who’s Coming (Directory Part) 2. Survey/Poll 1. Online Registration/RSVP Functionality Margo Anderson, Client Manager | Page #14 © 2010 Blackbaud
15.
NetCommunity New Feature
Review Margo Anderson, Client Manager | Page #15 © 2010 Blackbaud
16.
NetCommunity New Feature
Review Reviewed the following new features: Scheduled Emails • Schedule emails to be sent on a recurring basis Conditional Email Content • Targets content to a member of a specific query within an email message Events Calendar • Import events • Ability to color code and add icons for each calendar within a group calendar Directory • Sort by column headers Margo Anderson, Client Manager | Page #16 © 2010 Blackbaud
17.
NetCommunity New Feature
Review, cont. Content Comparison • Automatically compares content based on click-throughs User Interface • Demoed the enhancements to the user interface Common Forms • Creates custom forms that accepts payment and creates an export file Margo Anderson, Client Manager | Page #17 © 2010 Blackbaud
18.
Why focus on
email and online fundraising? Margo Anderson, Client Manager | Page #18 © 2010 Blackbaud
19.
Why focus on
email and online fundraising? Margo Anderson, Client Manager | Page #19 © 2010 Blackbaud
20.
Why focus on
email and online fundraising? cont. Online giving is the fastest growing channel and has been recession-proof since 2001 Online donors are usually incremental new donors, expanding your network of support Online gifts are usually 51% larger than offline gifts Multi-channel donors that give via the internet give gifts that are 46% more than other multi-channel donors Margo Anderson, Client Manager | Page #20 © 2010 Blackbaud
21.
Why focus on
email and online fundraising? cont. High average online gift amounts Average Online Gift Amounts by Sector All Sectors $144.72 Business / Corporations $194.05 Cultural $112.47 Family / Human Services $154.13 Foundations $209.53 Healthcare $95.21 Hospitals $120.16 Higher Education $204.05 Independent Schools $371.62 Other $110.04 Recreational / Social $134.31 Religious $196.44 Margo Anderson, Client Manager | Page #21 © 2010 Blackbaud
22.
Why focus on
email and online fundraising? cont. Email is nimble and provides virtually instant access to friends and supporters Email is personalized and serves information in ways 21st century constituents expect Email is inexpensive compared to other channels Email is a great equalizer – every organization can look professional and exceptional Email is measurable, offering opportunities to optimize your marketing message like no other channel Margo Anderson, Client Manager | Page #22 © 2010 Blackbaud
23.
Overview of DMS
for Internet Solutions Margo Anderson, Client Manager | Page #23 © 2010 Blackbaud
24.
What is DMS
for Internet Solutions? It can be a challenge for nonprofits to recruit, train, and retain staff members who can help with online fundraising and email marketing. DMS for Internet Solutions is a web and email management services bureau offering. Blackbaud’s DMS for Internet Solutions provides a solution to staffing issues. Services can range from recurring content updates to creating targeted email event invitations with accompanying landing pages and event registration forms. Margo Anderson, Client Manager | Page #24 © 2010 Blackbaud
25.
What is DMS
for Internet Solutions? DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions associated with web/email management and day-to-day operations. Data Services Email Management • Assistance in processing Blackbaud • Segmentation and list preparation NetCommunity transactions within The Raiser’s • Split testing Edge. • Copy editing (including conditional email • Configuring The Raiser’s Edge to support new content) Blackbaud NetCommunity parts • Email template development • Reporting and List Generation Services • Email testing • Opt-out and Bounce management Content Management Online Strategic Oversight • Copy editing • Share Blackbaud NetCommunity best practices • Create new pages and templates in relation to the organization’s audience and • Configure and style Blackbaud NetCommunity organizational priorities parts • Provide quarterly updates of internet trends • Maintain and update information architecture and evolving technologies that impact the • Refresh content and images (i.e., replace organization’s business objectives expired content) • Maintain web presence on the leading-edge of solution functionality • Distribute monthly analytics reports of relevant Margo Anderson, Client Manager | Page #25 web and email metrics © 2010 Blackbaud
26.
A Word from
Chip Potts Associate Director & Chief Financial Officer Santa Monica College Foundation DMS for Internet Solutions Client since October 1st Margo Anderson, Client Manager | Page #26 © 2010 Blackbaud
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manager or Margo Anderson to learn more about signing up for DMS for Internet Solutions. Questions? Margo Anderson, Client Manager | Page #27 © 2010 Blackbaud
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