The Keys to Succeeding
        in the
Spa & High End Beauty Space !
                          Ameann DeJohn

  In this ses...
What Does a Woman
Expect From a Spa Today?!
She wants results instantly !
     …to look youthful!
    ……to feel beautiful!
        She wants !
More than a facial!
40 is the new 20!
                    Anti Aging is sweeping the nation.
From the East to West coast to middle America, wo...
To compete in today’s aggressive
 anti-aging world, you must offer
        advanced services:


                  •  Advan...
Advanced Treatments!

The Super Facial
•  Basic Facial, Plus:
•  1 Advanced Machine
•  Serum
•  New Technology Machine
•  ...
Advanced Treatments!
Skin Analysis
•  Analyze dry, oily, normal
   skin
•  3D analysis image and        SkinSys $2000
   s...
Advanced Treatments!
Class 1 High Frequency, Micro-current





         Spa Masters,            Myontology,
         High...
Lasers!
           •  Titan
•  IPL Photo Facial
   •  Laser Genesis
•  Micro Laser Peel
          •  Fraxel
          •  I...
Lasers!
   Why are they!
important to offer? !

•  Non Invasive
•  Incredible Results
•  Lasting Results
•  Fast and Easy
...
Lasers!
   IPL Photo Facial                    ™!
   Method of photo rejuvenation that improves texture, tone and smoothne...
Lasers!
   Titan           ™!
   Non invasive procedure to tighten facial and body skin.

      Primary: Infrared light he...
Lasers!
   Genesis                  ™!
   A skin rejuvenation procedure using non invasive laser technology
   Primary: Tr...
Lasers!
What You Should Know!
        •  Always administered by a trained
        physician or nurse

        •  Know the ...
Injectables!
        •  Botox
   •  Restylane
   •  Juvederm
     •  Sculptra
      •  ArteFill
    •  Hylaform
    •  Col...
Injectables!
   Why are they!
important to offer? !

 •  Instant Results
 •  Mid to Long Lasting Effects
 •  Quick Procedu...
Injectables!
   Sculptura                    ™!
   A man-made injectable compound of polylactic acid hydrogel.

      Prim...
Injectables!
   Evolence                  ™!
   A porcine collagen gel. First and only dermal filler that provides
   imme...
Injectables!
  Hylaform                  ™!
  A highly purified form of hyaluronic acid, similar to that found naturally i...
Injectables!
What You Should Know!
          •  Always administered by a trained
          physician or nurse

          •...
Products That Make a Difference!
          •  Clinically Proven
     •  Complements Treatment
          •  Create Your Own
Clinically Proven          !


            Select products that have undergone clinical
            testing and provide re...
New Ingredients & Technology!
Skin Lightening!
SabiWhite™ by Sabinsa Corporation is a natural and multi
functional skin li...
SabiWhite ™!
Clinically Proven Products!
What does this mean for you and the client?!
  Make bold statements about your products effic...
Combine Retail and Services!
Create a Package!

                    •  3 Advanced Treatments

                    •  3 Las...
Create Your Own    !

 Skin Care Line!
Develop Your Own Line!
•  Concept What is your idea? Is it unique? What will it bring to the market? Who is
your target cu...
A New Trend: !
Anti-Aging Destination Spas!
Escape & Rejuvenate!




                                      Wellness
&
Longevity

                       Trend:
       ...
Anti-Aging Center!
Types of Services Offered!


   Naturopathic Physician         Esthetic Services
        •  Nutriceutic...
Anti-Aging Center!
Types of Services Offered!

     Holistic Therapies           Alternative Therapies
             •  Rei...
AMEANN SOLUTIONS
   Finding Solutions for the Beauty Industry




      www.ameann.com
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Supply Side West

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In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client

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Supply Side West

  1. 1. The Keys to Succeeding in the Spa & High End Beauty Space ! Ameann DeJohn In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client
  2. 2. What Does a Woman Expect From a Spa Today?!
  3. 3. She wants results instantly ! …to look youthful! ……to feel beautiful! She wants ! More than a facial!
  4. 4. 40 is the new 20! Anti Aging is sweeping the nation. From the East to West coast to middle America, women are expecting more.
  5. 5. To compete in today’s aggressive anti-aging world, you must offer advanced services: •  Advanced Treatments! •  Lasers ! •  Injectables! • Clinically Proven Products! This is the new High End Spa!
  6. 6. Advanced Treatments! The Super Facial •  Basic Facial, Plus: •  1 Advanced Machine •  Serum •  New Technology Machine •  Extra 25-30 Minutes
  7. 7. Advanced Treatments! Skin Analysis •  Analyze dry, oily, normal skin •  3D analysis image and SkinSys $2000 software program www.sometech.com •  Analyze pore size, wrinkle depth, pigmentation, pre- breakout areas •  Client can see marked improvement in skin over time Visia $14k – $22k www.moritexusa.com •  Recommend products and treatment better
  8. 8. Advanced Treatments! Class 1 High Frequency, Micro-current
 Spa Masters, Myontology, High Frequency Micro-current
  9. 9. Lasers! •  Titan •  IPL Photo Facial •  Laser Genesis •  Micro Laser Peel •  Fraxel •  Isolaz •  Smart Lipo MPX •  V Beam
  10. 10. Lasers! Why are they! important to offer? ! •  Non Invasive •  Incredible Results •  Lasting Results •  Fast and Easy •  Minimal to No Pain •  Alternative to Surgery •  Addresses Many Skin Concerns •  Wrinkles, Age Spots, Scarring, Tatoo Removal, Stretch Marks, Hair Removal, Cellulite
  11. 11. Lasers! IPL Photo Facial ™! Method of photo rejuvenation that improves texture, tone and smoothness. Primary: Intense Pulsed Light stimulates collagen, minimizes sun damage, brown spots, acne scarring, age spots, discoloration, and fine lines before after Courtesy: www.bluespa.com
  12. 12. Lasers! Titan ™! Non invasive procedure to tighten facial and body skin. Primary: Infrared light heats and stimulates the dermis to create new collagen and firm the skin. before after Courtesy: www.bluespa.com
  13. 13. Lasers! Genesis ™! A skin rejuvenation procedure using non invasive laser technology Primary: Treats uneven texture, acne scarring, large pores, redness and rosacea. before after Courtesy: www.bluespa.com
  14. 14. Lasers! What You Should Know! •  Always administered by a trained physician or nurse •  Know the potential side effects •  Explain expected results to your clients & schedule of treatments •  The skin will need to heal after laser treatments •  Build a book of client before & after photos •  Learn how to complement lasers with skin care & spa services
  15. 15. Injectables! •  Botox •  Restylane •  Juvederm •  Sculptra •  ArteFill •  Hylaform •  Collagen •  Radiesse •  Evolence •  Perlane •  Cosmoderm •  Zyderm and many more…
  16. 16. Injectables! Why are they! important to offer? ! •  Instant Results •  Mid to Long Lasting Effects •  Quick Procedure •  Minimally Invasive •  Affordable •  Slight to Moderate Pain •  Easy to Maintain •  Highly Sought After •  Addresses Many Skin Concerns: •  Wrinkles, Fine Lines, Sagging Skin, Thin Lips, Frown & Expression Lines, Lack of Volume
  17. 17. Injectables! Sculptura ™! A man-made injectable compound of polylactic acid hydrogel. Primary: A synthetic polymer, it’s designed as a long-lasting treatment for fine lines, wrinkles, deep furrows and tissue loss in the face. Secondary: Encourages new collagen growth and formation of fibrous tissues that make the complexion look smooth, soft and more youthful for smoother, even after the initial injection has worn off. before after Courtesy: Dr. Babak Azizzadeh www.facialplastics.info
  18. 18. Injectables! Evolence ™! A porcine collagen gel. First and only dermal filler that provides immediate results that last through 12 months. Primary: Smoothes and softens facial wrinkles and folds and restores structure and contour in volume depleted areas. Courtesy: www.evolence.com
  19. 19. Injectables! Hylaform ™! A highly purified form of hyaluronic acid, similar to that found naturally in the body. No allergy tests needed before receiving injections. Primary: Injected just below the surface of the skin, where it draws in moisture and volume to reduce or remove the appearance of facial lines and wrinkles. The effects last for about six months to nine months. before after Courtesy: www.hylaform.ca
  20. 20. Injectables! What You Should Know! •  Always administered by a trained physician or nurse •  Know the potential side effects •  Explain expected results to your clients •  Build a book of client before & after photos •  Learn how to complement injections with other spa services to maintain skin’s youth •  Know when to stop – i.e. lip injections
  21. 21. Products That Make a Difference! •  Clinically Proven •  Complements Treatment •  Create Your Own
  22. 22. Clinically Proven ! Select products that have undergone clinical testing and provide real, measurable results. Select lines that use technology and special active ingredients to yield the best results for your clients.
  23. 23. New Ingredients & Technology! Skin Lightening! SabiWhite™ by Sabinsa Corporation is a natural and multi functional skin lightening/brightening compound: • Efficiently prevents the formation of free radicals •  Kills preformed free radicals •  Protects skin cells from UV damage •  Reduces and protects against inflammation •  Superior to that of synthetic Vitamin E (Trolox, research report 1998) •  In vitro studies show that SabiWhite inhibits Tyrosinase •  Superior to the lightening abilities of Kojic Acid
  24. 24. SabiWhite ™!
  25. 25. Clinically Proven Products! What does this mean for you and the client?!   Make bold statements about your products efficacy   Proven Results that are backed by clinical testing   True change for your client’s skin   Provide trust and safety for your client
  26. 26. Combine Retail and Services! Create a Package! •  3 Advanced Treatments •  3 Lasers •  1 Injectable •  3 products
  27. 27. Create Your Own ! Skin Care Line!
  28. 28. Develop Your Own Line! •  Concept What is your idea? Is it unique? What will it bring to the market? Who is your target customer and market? •  Research Who is your competition? What is their pricing & distribution? How will you compete? •  Pricing / Planning What is your budget? What will your products cost? How will you distribute? Logistics? •  Sourcing / Gathering Source components, vendors, gather quotes, get samples. •  Development Who will make your products? How do you choose a manufacturer? •  Artwork What is your look? Who will develop it for you? •  Testing What are you testing for? Who will do it? Will you make claims? •  Launch Launch your line, get PR, make money! Get the help of a consultant to guide you through the process!
  29. 29. A New Trend: ! Anti-Aging Destination Spas!
  30. 30. Escape & Rejuvenate! Wellness
&
Longevity
 Trend: Anti-Aging Centers headed by world renowned specialists with treatments based on the latest medical findings and research
  31. 31. Anti-Aging Center! Types of Services Offered! Naturopathic Physician Esthetic Services •  Nutriceutical Agents •  Massage •  Nutritional Therapies •  Facials •  Homeopathic Medicines •  Facial Fillers •  Herbal Remedies •  Laser Treatments •  Hydrotherapy •  Manipulative therapy •  Pharmacology
  32. 32. Anti-Aging Center! Types of Services Offered! Holistic Therapies Alternative Therapies •  Reiki Healing •  Traditional Chinese Medicine •  Foot Reflexology • Ayurveda •  Polarity Therapy •  Osteopathy •  Craniosacral Bodywork •  Unani Medicine •  Sound Therapy •  Gemstone Healing
  33. 33. AMEANN SOLUTIONS Finding Solutions for the Beauty Industry www.ameann.com

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