Marketing mix 7p's

1. BBAM 3252 - Bank Marketing
Essentials
Department of Marketing
University of Jaffna
Assignment – 01
Group Name : The Marketing Arm
Group Title : People's Bank

2. Group Members
No Student Name Reg. Number
1. A.H Chathura Sandeep Amarasinghe. 2017/BAD/005
2. D.M Kasuntha Sandaruwan dissanayake 2017/BAD/052
3. M.M Namal Madhuhansa 2017/BAD132
4. Rasamanikkam Raijin 2017/BAD/217
5. U.D.G Shanaka Harsha Prabath 2016/BAD/316

4. People's Bank History And Introduction
People's Bank is a state-owned commercial Bank in Sri Lanka. Second largest
commercial bank in Sri Lanka. Established on 1 July 1961
• Key people - Sujeewa Rajapakse (Chairman)
• Headquarters – No.75, Chittampalam A, Colombo.
• Number of Locations – 739 Branch
• Number of Employees – 7836
• Web Site - www.peoplesbank.lk

5. 7P's
The marketing mix (7P's) is the combination of seven elements of marketing that
aim to work together to achieve the objectives of a marketing strategy. These 7
elements are:
1. product
2. PRICE
3. place
4. promotion
5. people
6. process
7. physical Evidence

6. Product in people's bank
People’s bank provides the following services to its customers as a product
1.Acceptance of public deposits
One of the main service provided by the people’s bank is accepting deposits. Deposit are
accepted under different account.
Saving deposit
Current deposit
Fixed deposit
2.Providing Loans
People’s bank offers wide range of loans to customers and businesses. There are,
Housing loan- Jayaniwasa loan, Dream loan
Vehicle loan-Auto loan
Professional loan- People’s professional
Educational loan- Wisdom loan
3.Pawning Service
Swarna pradeepa

7. 4.Auto Mated Banking Facilities.
This means, that most of banking activities can be done through ATM. It provides
wide range of activities such as cash withdrawals, deposits, check the balance, cheque deposit
and bill payments.
5.Credit/Debit card facilities
People’s Debit card, Gold/ Silver platinum credit cards
6.Buying And Selling Foreign Exchange
This means buying foreign exchange for customers and selling foreign exchange to them
7.E-Banking Service
This means doing banking activities through the digital media. People’s bank provides
various apps and internet facilities for this purpose.
Ex- people’s wave app, people’s web personal, people’s web corporate, people’s WYN, people’s wiz
8.Safety Lockers
A type of safe set up to protect personal items such as gold, silver, jewelry, and valuables.

8. Price In People’s Bank
• People’s bank charges different prices/interest for it’s different services . People’s
bank also charges different fees for the various services it provides to their
customers . People’s bank also charges the following fees from its customers.
• Price In People’s Bank
1. Deposit interest rate
2. Safe locker service charge
3. Loan interest rate
4. Credit and service charge
5. E banking and mobile banking

9. Place in people's bank
• On the ‘place' of a branch, suitable location and convenience
determine the choice of a bank by a customer. A bulk of the banking
business for any branch should come from its immediate
neighborhood.
Example :
• Branch
• ATM machine

10. Promotion In People’s Bank
• This P covers idea of making product or service known to the public.
Furthermore, this could be in the forms of various advertisements, SEO,
SEM, sponsorship, etc. It’s key to make the product known to acquire new
customers – increasing sales.
 People’s bank uses mainly television, radio and print media for promotion.
 The bank always strives to provide only factual information when using
the media or other promotional materials.
 They present information in a way that is easy and simple to understand
and careful not to include misleading information.
 All relevant staff members aware of the information provided via
advertisement.

11. • Advertising is another marketing tool used by the bank of the
promotion of its business activities.

12. People In People’s Bank
• People are not just those who you are selling and advertising to. Its mean
people who are involved in selling a product or service, designing it,
managing teams, representing customers… the list goes on. It includes
staff, sales people, customer service team and anyone involved in the
marketing and sales process.
• People’s bank has always been committed to providing good service to its
customers,
 Recruitment only suitable and efficient people
 Providing a training with recruitment
 Providing higher salaries and bonus
 Promotion of suitable persons and increase of salaries

13. Process
Process constitutes the overall procedure involved in using the
services offered by the bank.
The process should be customer friendly.
The overall process is too complicated than the customer may not be
inclined to use such services.
How services are being delivered by services organization.

14. Process system of People’s Bank
 Understanding the Market place and customer Needs and wants.
 Designing a strategic management plan.
 People’s bank strategic plan analysis.
 Macro and Micro Environment analysis of People’s Bank.
 SWOT Analysis
 Target the market and position.
 Planning and developing strategic marketing plan for People’s Bank.
 Reviewing the implementations.
 Capturing values from customers.

15. Process system of People’s Bank

16. Physical Evidence
Generally a service transaction involves the transaction
of the service provider with the customer in a service
environment.
 Physical evidence is termed as the social environment
along with the tangible cues. Physical evidence is any
tangible commodities that facilitate performance
communication of the service.

17. • Physical evidence include all the efforts taken by the service provider
to tangibles their service. They includes,
Physical facilities.
Physical environment.
Social settings.

18. Physical facilities
• On the basis of physical evidence like ,
• Building.
• Furniture.
• Equipment.
• Stationary

19. Physical environment
• Physical setting or the service environment within which the service
takes place influences consumer expectation of service quality and
satisfaction.

20. Physical settings
• Ambience
• the ambience of physical setting includes,
• Temperature
• Lighting
• Noise
• Music
• Colour.
• Space
• People need space around them to feel comfort.

21. Team Marketing Arm