Tech IRL: Utilizing Tech to Elevate Your Events & Experiences

1. Tech IRL:
Utilizing social and tech to elevate your brand’s
events and experiences

2. @NatashaMulla
@MashableEvents
Natasha Mulla
Mashable Experiential

3. Step 1:
Don’t think about the people in the room
think about the REACH of the people in the room.
Mashable

4. Where is your audience online?
Selfie
Vlog
Filter
Hi-Tech
Preferred Style
Logos/Branding
Hashtags
Featured Products
Messaging
Your Brand
Twitter
Snapchat
Instagram
Facebook
Periscope
Preferred Platforms

5. Mashable
Step 2:
Strategically connect your
online community IRL

7. Step 3:
Extend the conversation!
Mashable

8. It doesn't just begin and
end at the event. IRL
experiences can
facilitate and drive the
content.
Mashable
EVENT
SOCIAL
EXTENSION
Facebook
Live Snapchat
Story
Tweets
Live
Periscope
BRAND
AWARENESS
Online
Event /
Experiential
Coverage
Branded
Content
Video Recap
Extended
Publicity
Audience Exposure

9. THANK YOU
@natashamulla
natasha@mashable.com