The document provides 7 tips for creating an effective social media strategy: 1) Establish goals for what you want to achieve from social media. 2) Consider the time and resources available. 3) Determine your target audience for each social media platform. 4) Establish an authentic tone of voice. 5) Create consistent graphics. 6) Join in conversations on social media. 7) Test your strategy and reflect on results to improve over time. The overall goals are to stay organized, engage audiences, and adjust your approach based on analytics.

1. 7Tips To
Creating a
Social Media
STRATEGY
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2. Establish Goals
1

3. You could be looking to:
• Gain more followers
• More engagement
• New traffic to website
• Increase sales
What are you
trying to
achieve?

4. Goals
Eastablishing metrics
Measuring success

5. Consider
Time and
Resources
2

6. Frequency
How often will you be posting on
each channel?

7. Timing
When to post differs per platform.

8. Timing
8am-8pm is always a good range.
Tip: If you’re an international
company, think outside your time
zone!

9. Determine
Your
Audience
3

10. appeal
Different
channels
to different
users.

11. Think about
the audience
on each
platform.

12. For each platform:
1.What is unique about it?
2. Is it relevant to my business?
3.How much time do I have to dedicate
to using it effectively?
4.Who is the target audience?
5.Is that audience the same (or
overlapping) with my business
audience?

13. Facebook
Users split 60% female and 40% male.
Range in age from 25-45 years old.
Most widely used.

14. LinkedIn
Professional.
Predominantly male.
Higher incomes.

15. Twitter
Users split female and male.
Limited posts: 280 characters
Instant news & instant response.

16. Instagram
Predominantly female.
Younger audience: 53% 18-29 year olds.
All about the visual.

17. Establish a
Tone of
Voice
4

18. Authenticity is key.
Show your
personality!

19. Create
Consistent
Graphics
5

20. Like the tone of voice,
the look of your
social media
channels
should reflect you.

21. Join the
Conversation
6

22. Be social.
• Respond to comments.
• Stay on top of trends.
• Build brand advocates.

23. Test
&
Reflect
7

24. Measure which
posts are
successful.
• Measure according to your set goals.
• Adjust content according to results.
• Utilise each platform’s analytics.

25. Remember the most
important part of
social is
stay organised
and flexible.

26. To read more on creating a social media strategy and for
citations read our full post:
https://forty8creates.com/create-social-media-strategy/
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