From streamlining employee activities to providing customers access to your business anywhere and any time, mobile is a crucial driver in transforming the enterprise. A successful mobile program is critical in order to innovate in your business and remain competitive for your customers, but going mobile presents numerous challenges to the enterprise that can force long delivery cycles and costly projects. An incomplete mobile strategy that is executed without proper governance and delivery framework will impair your mobile programs. What does it take to be successful with your mobile strategy? How can you navigate the multiple stages involved in creating a mobile app? How do you apply best practices and reduce maintenance costs on apps? And, lastly, how do you scale your mobile initiatives to dozens or potentially hundreds of apps across your enterprise? A Mobile Center of Excellence (MCoE) is the key to implementing your mobile strategy and setting up a scalable solution. * How a MCoE enables you to accelerate and scale in a manageable way * The five stages of the Mobile App Lifecycle: Design, Build, Test, Monitor, Maintain * The key elements to keep in mind when setting up a MCoE, including standards and governance * Insights on MCoE’s role with respect to Security, Integration, DevOps, Testing and Partnering

1. Accelerate Mobile Success with
a Mobile Center of Excellence
What a MCoE can do for your enterprise, and how to get started
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2. Xamarin: the complete mobile lifecycle solution
xamarin.com

3. Mobile creates opportunities for business transformation
The Kimberly-Clark app
simplifies and shortens the
sales process, and empowers
sales reps with up-to-date
information even when offline.
The Aviva app tests the safety
of drivers by monitoring their
driving using GPS. Using this
the company is able to
incentivize good drivers

4. Here’s what a
mobile-driven
business looks like
Customers
Suppliers
Employees
Loyalty
Product Info
My Account
Customer
Service
Distribution
Procurement
Dashboards
Order
Management
ERP
Inventory
Resellers
Logistics
Travel
Benefits
Onboarding
Health Services
Feedback
Employee
Portal
Payroll
Recruiting
Scheduling
Purchases
Orders
Customer Billing

5. What Does it Take to be Successful
With Your Mobile Strategy?
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6. 4 stages of The
Mobile Lifecycle

8. 5XIT
department
capacity
Market demand
Keeping up with mobile growth is a problem!
Prediction by 2017

9. Creating mobile apps to
empower all users
Poor user experience and
mobile adoption
Multiple steps in a single
app delivery lifecycle
The challenge: scaling from 1 to 100 apps
×
The mobile ecosystem is complex with
multiple combinations of devices and OSes
Building and maintaining multiple apps
for customers, employees and suppliers
is time consuming and expensive
Repetitively going through the lifecycle
of creating an app can consume
resources with little time for innovation

10. The Building Blocks for
Enterprise Mobile Success
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11. Lead with a Strategic Mobile Center of Excellence
Goal: Accelerate and scale
mobile initiatives
Central organization providing
directions, standards and
governance for enterprise mobility
Strategy

12. Key stakeholders in a cross-functional MCoE
Led by an executive who is part
of the overall digital strategy
Leadership team includes
representatives from marketing,
sales, HR, legal, security
Business unit liaisons Mobile Strategists
Mobile and enterprise
architecture experts

13. MCoE: Building
Best Practices MCoE
DevOps
Data and
Analysis
Marketing
and Branding
Partnering
Technology
Planning

14. Initial steps to get started with a MCoE
Build a virtual team
of stakeholders
Determine
business and
technology goals
Catalog key
initiatives
Draft and validate
reference
architectures
Establish
operational and
governance models
Leverage existing
and new resources
(infrastructure,
partners)

15. Critical Focus Areas for a
Mobile Center of Excellence
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16. Mobile integrations: enabling scale and acceleration
• Reference architecture
• Interface with backend data sources
• Integrations should be robust, scalable and secure
• End-point management is important

17. Getting started with mobile integrations
• Determine app capabilities like offline access,
push notifications
• What types of transactions will exist?
• Will reference architecture support mobile specific
actions?
• Best served by mobile middleware, MBaaS, etc.

18. Through 2017, 75% of mobile security
breaches will be the result of mobile
application misconfigurations, rather than
the outcome of deeply technical attacks
on mobile devices.

19. Mobile data security
• Storage
• OS specific measures
• Containerization
• Authentication
• Authorization
• Encryption
Data at rest Data in use Data in motion

20. Initial considerations for MCoE security experts
• Understand the security requirements of apps,
users and business
• Are there regulatory issues?
• Determine where on the security index the app
falls
• Create guidelines for how apps should be tested

21. Security index
LOW MEDIUM HIGH
DATA
Public
information
Operational Data,
offline data
PII, confidential,
sensitive
information
CODE
Self-contained
app
API keys, server
transactions
Intellectual
property
ACCESS
(authentication,
authorization)
No authorization,
any access
Secure
Audited,
monitored

22. Mobile DevOps: building efficiency & velocity
• Accelerate the app delivery cycle
• Define Mobile lifecycle: Design, Build, Test,
Distribute, Monitor, Repeat
• Focus on continuous delivery: frequent and fast
release cycles
• Use automation to streamline delivery and
eliminate manual errors

23. Quality assurance for top-notch user experience
• Mobile presents unique challenges to testing
• It’s a fragmented ecosystem with multiple devices,
OSes, and users
• Poor user experience and failure are not an option

24. Here’s what you need to get started with QA
• Bring in testing/QA early in the app lifecycle
• Use automated testing to enable DevOps and
continuous delivery
• Enable teams to produce 5-star quality apps by
employing testing and monitoring

25. Leverage partnerships across your ecosystem
• Market demand is 5X the IT department’s capacity
• Partnerships are powerful for enterprises
• They have best practices, industry experience and
mobile depth to accelerate initiatives

26. Enterprise mobility success with the MCoE
Consistency, efficiency, velocity and quality
• Build best practices
• Stay ahead of the curve with mobility innovation
and trends
• Generate repeatable processes for easy scalability

27. Xamarin: A lifecycle that scales with your mobile strategy
xamarin.com

28. Thank you!