Sample pages of new book from 'Ideas Mentalist' Paul Cash. Branding. Marketing. Innovation and general all out disruption. Not your usual business book.

1. SAMPLE PAGES OF THE NEW BOOK
ON DISRUPTIVE MARKETING FROM
‘IDEAS MENTALIST’ PAUL CASH.
My life is pretty simple. I do my utmost to inspire and dare people and brands to be Remarkable at what they do.
You see, it all started about 2 years ago. I was pretty pissed off with the lack of ambition and innovation being shown by
marketing folk. It was like the whole world had recession paralysis.
So rather than bitching about it, I decided to put pen to paper and splurge my view of the world onto paper.
What happened was a Remarkable journey of discovery that ended up in my first book; “In Remarkable we trust”.
I didn’t want to produce another boring old business book aimed at the super intellectuals. I wanted a book for all the bright and
hungry marketing and business folk who don’t have the time for stuffy old business books. I wanted to give them something fun,
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easy-to-read and imaginative. The following extracts give you a little taster into what was created.
Twitter. Search for
I didn’t do it alone, lots of people helped and this is really for them. I’ve also started a blog www.therealpaulcash.com check it @Zagology
out if you dare. The book is available via iTunes for £3.99 with a print release date on Amazon sometime in December 2012.

2. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

3. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

4. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

5. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

6. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

7. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

8. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

9. “In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.

10. This book is essential reading for companies who
need their marketing teams to have a big fat
dollop of inspiration.
It pulls no punches, is full of innovative and
random ideas and is designed in such a way you
won’t want to put it down.
Paul works for the creative agency OTM and can
be contacted via paulcash@otmcreate.com
Working with the Cash Man:
1.Business strategy & organisational design
2.Branding and innovation projects
3.Public speaking
• Keynote address (innovation/disruption)
• Marketing conferences
• Team building days
4.Zagology workshops
5.Employee engagement
6.Integrated marketing campaigns
“In Remarkable we trust” is available to purchase on iTunes for your iPhone or iPad. Bargain launch price (80%
discount) of £3.99 or US dollar equivalent. The printed version will be available via Amazon in December 2012.