The document provides 7 precautions for developing repeat prescriptions (Rx) habits with doctors: 1) Avoid focusing on too many products at once, 2) Talk about the priority brand first to trigger past discussions, 3) Address doctors' queries and concerns to avoid hurting egos, 4) Be aware of prescription levels to maintain enthusiasm, 5) Avoid standard details to keep doctors engaged, 6) Prevent prescriptions from bouncing to maintain habits, and 7) Establish prescription habits for priority brands before emphasizing others to maximize sales volume. Developing steady prescription habits for a single brand generates greater sales than sporadic prescriptions across multiple brands.

1. 7 Essential Precautions
for Developing Repeat Rx Habit
Presented By
Masum Chowdhury
Manager, SBMD
Asiatic Laboratories Ltd.

2. 1) Avoid emphasis on too many products
at a time. It may halt the start of any Rx
Habit.

3. 2) Talk about the PRIORITY BRAND first. It
is the anchor in his mind. It triggers the
chain of thought that made the Doctor
support you. Otherwise, you may
demolish an Rx Habit prematurely.

4. 3) Do not ignore or avoid queries, concerns
and observations of the Doctor. It may hurt
his ego and demolish the process of Rx
Habit formation.

5. 4) If you are unaware about the extent of Rx
for your product, it may demolish Rx Habit
formation. The Doctor concludes that you no
longer have the fire in the belly.

6. 5) Avoid parrot like standard detailing. The
Doctor may stop paying attention to you.

7. 6) Do not let an Rx bounce. Despite your
usual best efforts, short products will surely
demolish Rx Habit at least up to your next
visit and most often for months together.

8. 7) Do not emphasize other products before
Rx Habit formation is established. The
Doctor may prescribe 3 or 4 more brands of
yours, but at the cost of your priority brand.

9. • Steady Rx Habit for even one brand
produces greater sales volume, than
sporadic Rx of 3 or 4 brands.

10. • Make the Force of Habit work for you to
generate Repeat Rx and ensure
progress in your career.

11. Thanks

12. Telling is not Selling
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