What if you could truly know - right from the start of every product and feature - exactly what your customers care about most? Together we'll explore where iterative development works and where it doesn't. With stories from 25+ years of building products, I'll illustrate how understanding Customer Perception of Value can shortcut your path to success. You'll learn - and get to try out - new ways to discover what your customers will value most and how this insight will help you move every product and feature from failing fast to succeeding fast. Right from the Start : From Failing Fast to Succeeding Sooner An Interactive Presentation + Mini-Workshop Presented by Alan Albert, MarketFit at ProductCamp Portland, March 7 2020 For All Audiences from beginner to expert