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69 Marketing - Webchutney
The document discusses the transformative impact of online marketing strategies on brand building and consumer engagement, emphasizing the shift towards consumer-centric approaches and community building. It highlights examples like Zappos and Skype, illustrating how companies are leveraging interactivity and authenticity in their communication to foster loyalty and address rapidly changing consumer expectations. Additionally, it explores the explosive growth of blogs and the importance of viral marketing as a tool for driving brand awareness and engagement in the digital age.
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