Turkey'internet users got a great growth since 2005, increasing from 15% of penetration rate to 45%. With a total amount of 35M users, it is the 4th largest country... Anyway it is still in a early stage.
This presentation shows a summarization of the development stage of Internet in Turkey, giving a preview of actual trends in usage and demographics.
Communications Excellence: Tactics Used by BioPharma Execs to Increase Organi...Best Practices
This report will help organizations to improve their efficiency and effectiveness through the creation of internal and external communication processes. It also provides key insights like effective channels for internal and external communication, as well as preferred medium for communications frequently used by executives and others.
Bioscope into the Digital Growth in India - iMedia Malaysia DeckSidharth Rao
Digital Media is growing at a tremendous pace in India while Traditional Media such as TV is not going down.
What are the aggressive approaches taken by agencies in India and how can these best practices be leveraged across SEA markets?
Turkey'internet users got a great growth since 2005, increasing from 15% of penetration rate to 45%. With a total amount of 35M users, it is the 4th largest country... Anyway it is still in a early stage.
This presentation shows a summarization of the development stage of Internet in Turkey, giving a preview of actual trends in usage and demographics.
Communications Excellence: Tactics Used by BioPharma Execs to Increase Organi...Best Practices
This report will help organizations to improve their efficiency and effectiveness through the creation of internal and external communication processes. It also provides key insights like effective channels for internal and external communication, as well as preferred medium for communications frequently used by executives and others.
Bioscope into the Digital Growth in India - iMedia Malaysia DeckSidharth Rao
Digital Media is growing at a tremendous pace in India while Traditional Media such as TV is not going down.
What are the aggressive approaches taken by agencies in India and how can these best practices be leveraged across SEA markets?
Webchutney Digital Media Outlook 2010 ReportSidharth Rao
A comprehensive study of the Top 1000 marketers across various categories in India, Webchutney's Digital Media Outlook 2010 report brings valuable insight on prevelant trends, the rationale behind ad-spend allocations and perceptions around the use of Internet as a medium in advertising and marketing today.
Webchutney Digital Automotive Report 2010Sidharth Rao
Webchutney's Digital Automotive report, 'Inside the Mind of the Wired Car Buyer' is a definitive guide to understanding the influence of Online in driving consumers' car purchase decisions in India.
Webchutney Digital Media Outlook Report 2009Sidharth Rao
To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report
The following paper elucidates the enormous benefits of an alternative marketing plan in online brand building. The internet has enabled a whole new dimension of interactivity, which generates innovative ways to influence the prospects mentality.
The document was written in late 2006 and hence some examples mentioned maybe dated. Revised version will release this year
The Digital Vote Bank - The Tipping point in 2009 General Elections in IndiaSidharth Rao
The buzz for India's15th general elections has started brimming with anticipation of choosing a leader who adequately represents the ‘mass’ as well as the ‘class’ of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd.
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort – ‘The Voter’.
Viral Marketing answers one of the biggest marketing challenges faced by organizations today, drawing attention to an advertising saturated mind.
This document attempts to highlight the benefits of a viral marketing plan in online brand building.
Webchutney Digital Media Outlook 2010 ReportSidharth Rao
A comprehensive study of the Top 1000 marketers across various categories in India, Webchutney's Digital Media Outlook 2010 report brings valuable insight on prevelant trends, the rationale behind ad-spend allocations and perceptions around the use of Internet as a medium in advertising and marketing today.
Webchutney Digital Automotive Report 2010Sidharth Rao
Webchutney's Digital Automotive report, 'Inside the Mind of the Wired Car Buyer' is a definitive guide to understanding the influence of Online in driving consumers' car purchase decisions in India.
Webchutney Digital Media Outlook Report 2009Sidharth Rao
To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report
The following paper elucidates the enormous benefits of an alternative marketing plan in online brand building. The internet has enabled a whole new dimension of interactivity, which generates innovative ways to influence the prospects mentality.
The document was written in late 2006 and hence some examples mentioned maybe dated. Revised version will release this year
The Digital Vote Bank - The Tipping point in 2009 General Elections in IndiaSidharth Rao
The buzz for India's15th general elections has started brimming with anticipation of choosing a leader who adequately represents the ‘mass’ as well as the ‘class’ of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd.
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort – ‘The Voter’.
Viral Marketing answers one of the biggest marketing challenges faced by organizations today, drawing attention to an advertising saturated mind.
This document attempts to highlight the benefits of a viral marketing plan in online brand building.
Mint Coverage Webchutney Report "Inside the Mind of the Wired Car Buyer"
1. 14‘ WEDNESDAY, SEPTEMBER 15, 2010, DELHI www.livemint.com
Auto mint
NEED FOR SPEED
Even as the global auto industry struggled in the wake of the economic slump, it bounced back in India, with passenger car
sales rising a sharp 40% from December 2008 to December 2009, a trend that has continued since then. Alongside this, the
decisions of car buyers in India have been increasingly influenced by the Internet.
As a report by digital marketing agency webchutney makes clear, Internet usage is no longer limited to the urban Indian any
more. The medium is fast overtaking traditional media such as television and newspapers, at least when it comes to consum-
ers choosing their set of wheels, mainly because the Web offers a consumer-to-consumer model compared with the older the
marketeer-to-consumer template. Add to that the power of unlimited comparisons and user feedback.
Experience in Internet usage of car owners Type of car experience shared online
Positive experience
Using
Internet for
Negative
34%
one-five years
experience 54%
Using 61% 38%
Internet 8%
for more
than five 5% Using Not shared an experience
years Internet for
past one year
Various online channels used to share
car experiences
Car owners who use Internet
Social
(25-39 years) (Above 40 years) 11% platforms
Don’t intend to Others 36%
purchase another car 27%
16% 26%
Company
22% Consumer website
review websites
84%
Intend to 78%
purchase Type of pre-purchase experience
another car
shared online by potential car buyers
61% Positive
Vehicle ownership: online Indians experience
versus rest of India
Internet users National-level ownership
Negative
Car owners experience
10% 6%
33%
2% Not shared
an experience
Two-wheeler owners
51%
Preferred source of information for potential car buyers
31% Online channels used by potential car buyers
Internet 72%
to share experiences (pre-purchase)
Social platforms
Annual household income of online
potential car buyers Company website 27%
41%
More than R12 lakh 6%
R9.6-12 lakh 7% 53% Friends and family Others
9%
24%
R4.8-9.6 lakh 16% Consumer review
websites
R3-4.8 lakh 22%
N EWS Type of post-purchase experience
Auto
R1.5-3 lakh 30%
R0.75-1.5 lakh 13%
Magazines/Newspapers/Brochures 52% shared online by car buyers
Positive
Less than R0.75 lakh 5% experience
DEALER Not shared
56% 37% an experience
Likelihood of car purchase among
online potential car buyers 44% Dealers 7%
Negative
experience
18-24 After 24 months
months
12% Online channels used by car owners to
Television
15% share experiences (post-purchase)
12-18 25%
Within 26% Social platforms
months 20% six months
Company website
26%
38%
29% 6-12
months 1% Don’t know Consumer review
websites
28%
Graphic by: Uttam Sharma/Mint; Source: webchutney Others 9%
Reliance of potential car owners:
online versus offline
Source of information consulted for various vehicular attributes
Internet Newspapers Consumer magazines Friends and relatives Dealers TV
Company websites/
catalogues 81%
3% 3% 2% 4% 1% 2%
8% 7% 7% 9% 8%
Online consumer 65% 2% 18% 10% 19%
10% 17% 30%
review websites 17%
26% 33%
17%
Social 13% 24% 31% 33%
61% 19% 32%
networking sites 13% 19% 12%
16% 8%
12% 12% 14% 7% 7%
Family/friends/ 12% 14%
relatives 79% 6% 13% 11%
49% 40%
38% 45% 30% 29% 29%
Auto magazines 30% 29%
and TV shows 77%
Salesmen at Fuel efficiency Safety features Performance of Vehicle Brand image of Running costs Driving appeal Insurance Resale value
dealer outlets 44% the vehicle specifications company premium