Some of the most common digital marketing tactics explained. How many of these are you using and what others would you recommend?

1. 1/8
6 ways
to boost
your digital
presence.

2. Search Engine
Optimisation (SEO).
This is the process of optimising your websitefor
the benefit of search engines. The aim is to increase
your ‘rank’ onsearch engine results pages and
obtain more organic traffic.
2/8 #DiscoverDefineDeliver

3. Content marketing.
The creation and promotion of content to help
generate brand awareness. Typically, this includes
blogs, videos, infographics and white papers. The
aim is to give you something to talk about and
convince the web that you are the authority they
should listen to on any given subject.
3/8 #DiscoverDefineDeliver

4. Social media.
These channels provide a voice for your content
and brand identity. They are one of the easiest
ways to get your work in front of people, generate
leads and engage with your audience.
4/8 #DiscoverDefineDeliver

5. Email marketing.
This channel is primarily used to communicate
with existing customers or actively interested
parties. Email marketing is a great way to deliver
content to the people you know like to hear from
you. Use it to encourage lapsed contacts to
re-engage, or to upsell other products and services.
5/8 #DiscoverDefineDeliver

6. PayPerClick (PPC).
This is a method of driving traffic to your
website using advertising. Unlike traditional
advertising, you only pay the publisher when
your advert is clicked.
6/8 #DiscoverDefineDeliver

7. Online PR.
This is the practice of obtaining coverage from
online publications, blog and other websites
The aim is to get other people to talk about you
(hopefully in a good way) to build brand awareness.
7/8 #DiscoverDefineDeliver

8. 8/8
What works
for you?
Let us know in the comments