This document outlines 6 steps to get more leads from a B2B blog: 1) Measure what content converts leads, 2) Test different topic areas to target different parts of the sales cycle, 3) Test different calls-to-action on content, 4) Test different content types like videos or infographics, 5) Test different keywords to find higher quality leads, and 6) Test promoting content on different social networks. Measuring analytics and continually testing different strategies is key to optimizing lead generation from a company blog.