Looking to network or to stay on top of the best practices in your industry? These sales and marketing conferences are perfect for all professionals.
Check out the full post here: http://bit.ly/2mfcC92
The document outlines plans for a new city club, including researching the best return on investment areas, building a customer database, and setting goals. It provides a budget breakdown with largest expenses going towards website design, advertising, and a launch event. It also recommends creating dashboards to measure the club's success in areas like bookings, repeat business, and adherence to budgets and sales goals.
The document outlines an agenda for a sales tactics and tools presentation. The agenda includes an introduction of the presenter and their experience. It then covers various sales tactics and tools including networking, cold calling, email, social media platforms like LinkedIn and Twitter, CRM software, Skype, web demos, content marketing, meeting planning, resources and a sales peer-to-peer program.
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
When it's time to sell your home, you need good information, advice, and guidance. Be sure to equip yourself with the most up-to-date facts and find a trusted real estate partner who will put your need first!
Lavasa Digital Marketing Case Study aims to promote Lavasa as a weekend getaway destination through social media engagement and search engine optimization. The objectives are to build loyalty among existing guests and sell hotel packages online. However, the Lavasa website lacks realistic images, has excessive flash, poor navigation, and missing business keywords. Other hospitality brands leverage digital channels better by having more trustworthy, uncluttered content that generates leads and traffic. The Lavasa Facebook page also needs improvements to engage customers more innovatively and deliver its brand message.
The document outlines the entrepreneurship programs and events hosted by McGill University's Dobson Centre for Entrepreneurship between September 2018 and June 2019. These include various startup competitions, workshops on topics such as pitching, financials and mental health in startups, and accelerator programs. Resources available through McGill Library to support entrepreneurship research are also listed, such as industry reports, market data, and assistance from a liaison librarian.
The document outlines 7 secrets for financial advisors to increase their assets under management by $250,000 per month. The first secret is to focus marketing on one or two target markets. Additional secrets include researching the target market to understand their wants, writing compelling marketing messages, becoming an expert in helping clients achieve their goals, and showing marketing materials to clients and referrers. Implementing all seven secrets is presented as a way to transform an advising practice by attracting more profitable clients and referrals. The document encourages readers to take action by completing forms with their plans.
Keyword research is a crucial aspect of successful search engine optimization and marketing campaigns. It is an ongoing process of finding, analyzing, prioritizing and organizing keywords to implement them effectively across sites and create the most impactful marketing strategies. Keyword research is integral to search engine marketing and is more than just an activity - it is key to long-term SEO success.
The document outlines plans for a new city club, including researching the best return on investment areas, building a customer database, and setting goals. It provides a budget breakdown with largest expenses going towards website design, advertising, and a launch event. It also recommends creating dashboards to measure the club's success in areas like bookings, repeat business, and adherence to budgets and sales goals.
The document outlines an agenda for a sales tactics and tools presentation. The agenda includes an introduction of the presenter and their experience. It then covers various sales tactics and tools including networking, cold calling, email, social media platforms like LinkedIn and Twitter, CRM software, Skype, web demos, content marketing, meeting planning, resources and a sales peer-to-peer program.
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
When it's time to sell your home, you need good information, advice, and guidance. Be sure to equip yourself with the most up-to-date facts and find a trusted real estate partner who will put your need first!
Lavasa Digital Marketing Case Study aims to promote Lavasa as a weekend getaway destination through social media engagement and search engine optimization. The objectives are to build loyalty among existing guests and sell hotel packages online. However, the Lavasa website lacks realistic images, has excessive flash, poor navigation, and missing business keywords. Other hospitality brands leverage digital channels better by having more trustworthy, uncluttered content that generates leads and traffic. The Lavasa Facebook page also needs improvements to engage customers more innovatively and deliver its brand message.
The document outlines the entrepreneurship programs and events hosted by McGill University's Dobson Centre for Entrepreneurship between September 2018 and June 2019. These include various startup competitions, workshops on topics such as pitching, financials and mental health in startups, and accelerator programs. Resources available through McGill Library to support entrepreneurship research are also listed, such as industry reports, market data, and assistance from a liaison librarian.
The document outlines 7 secrets for financial advisors to increase their assets under management by $250,000 per month. The first secret is to focus marketing on one or two target markets. Additional secrets include researching the target market to understand their wants, writing compelling marketing messages, becoming an expert in helping clients achieve their goals, and showing marketing materials to clients and referrers. Implementing all seven secrets is presented as a way to transform an advising practice by attracting more profitable clients and referrals. The document encourages readers to take action by completing forms with their plans.
Keyword research is a crucial aspect of successful search engine optimization and marketing campaigns. It is an ongoing process of finding, analyzing, prioritizing and organizing keywords to implement them effectively across sites and create the most impactful marketing strategies. Keyword research is integral to search engine marketing and is more than just an activity - it is key to long-term SEO success.
This document outlines tips and strategies for B2B sales, presented by Mark Elliott of VA Partners. It discusses selecting target customers based on where benefits match up best, determining the optimal sales type (direct, channel, etc.), and generating inbound leads through blogs, whitepapers, and social media. The document also provides advice on sales processes, CRM tools, prospecting tactics like cold vs. warm calls, leveraging LinkedIn and Twitter, meeting planning, and additional sales resources. The overall message is to focus on quantifying value propositions, researching target organizations, and leveraging social media and other tools to drive sales success.
Non-Profit Success is All About People Connections
What can your organization expect to gain from the time and effort you invest in the LinkedIn?
Why you invest in Linkedin?
Competitive Advantage.
Engage with your current supporter.
Access to your supporters’ own networks.
Search for the people who are passionate about your cause.
Raise awareness.
Build long-term relationship.
Get require Advice.
Recruit talented professional volunteers.
Warm introduction.
Determine who you are looking for.
What you should do?
It’s not about you, it’s about your Team too.
Establish a Presence.
Market Your Linkedin Page
Customize your Status Updates
Start Networking
Starting Your Own Group
Consider Premium account.
Tell your Story.
Make it a consistent message.
It’s not about Linkedin ONLY
it’s about your Social Identity.
This document outlines Chad McCaffrey's presentation on social selling. It defines social selling as augmenting traditional sales processes with social media tools and tactics. It discusses how buyers now rely on search engines and social media for purchase decisions. The presentation then covers content marketing as the foundation, the four C's of content marketing, and defines a social sales funnel with four stages: soft engagement, direct engagement, pitching, and closing. It provides examples of social tactics like social proximity, social listening, and social surrounding. It concludes by discussing PostBeyond's social selling enablement tools.
Social media 101 basics calendar and engagment by danae johnsonDanaeJohnson4
Social media basics are imperative especially as a nonprofit when advocating, engaging, and promoting your brand. Learn about Habitat for Humanity social media best practices, how to create an effective social media editorial calendar for you and your team, marketing through Instagram and Facebook, and how to use the live feature to host virtual events.
The document is a summary of an Entrepreneurship 101 presentation on sales. It discusses putting fun in the sales funnel by understanding the customer buying process, using a CRM system daily to track leads and opportunities, being held accountable to metrics in the sales funnel, and growing a sales team. The agenda includes understanding the buying process, getting a CRM, using it daily, being accountable to the funnel, growing the team, and taking questions.
Sales fundamentals for startups including Buyer Behaviour, Value Proposition, Targets, Types of Sales, Inbound Leads, Process Tools, CRM, Cold Call vs. Warm Call, Social Selling, Other Sales Tactics, Meeting Plans, and International Sales.
Nicole Nicolay presents an 8 step content plan for real estate agents using WordPress. The steps include strategizing content by targeting and strengths, brainstorming post ideas, bookmarking resources, scheduling posts, posting and distributing content, engaging with readers, and adjusting based on analytics. Example content strategies are provided like geographic, sphere, and niche marketing. Resources like Alltop, Regator, Google+ Sparks and Google Alerts are recommended for bookmarking.
This case study demonstrates how WSI Internet Marketing Consultants Peter and Vin DeCrescenzo were able to increase the web presence, website traffic and market share for Mardi Gras Casino in Florida and West Virginia through their digital marketing program.
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016 Burns Marketing
This document summarizes Matt Lacuesta's presentation on integrating SEO into other marketing functions at the SEMPO Cities Kansas City event. It discusses how activities in areas like sales, customer service, public relations, social media, paid search, and content can be enhanced to further SEO goals. For each area, it outlines what is already being done and provides suggestions for how to "take it further" by leveraging SEO best practices. The presentation aims to help attendees look for opportunities to better integrate SEO into their existing processes across different marketing channels.
Thinq a guide to growing your business onlineTHINQ, Inc.
A comprehensive guide for small business entrepreneurs to grow their business through online marketing solutions. THINQ covers a wide-spread approach to leveraging all available online marketing resources to get your brand and message to new prospective buyers. Low cost, low management, with a measurable results to evaluate how effective your marketing dollars are producing sales. Learn how more online marketing as traditional marketing channels, such as print ads, direct mail, cold calling, tv, and billboard ads are becoming outdated and ineffective.
This document outlines 5 steps to increase profitability for real estate agents and brokerages: 1) Be found by potential clients online through search engines, listing sites, and social media; 2) Be connected by engaging with clients early in their home search process and providing helpful information; 3) Be involved in the local community as a neighborhood expert; 4) Recruit a great team of agents; 5) Give agents good tools to do their work online like websites and CRM software. It then discusses each step in more detail.
This document provides information about Atlanta Christmas Decorating, a company that offers commercial and residential decorating services. It lists the types of properties they decorate, including malls, offices, senior living communities, and more. It also describes the services offered, such as decorating assessments, design, sourcing, installation, and storage. Brief biographies are provided for the key members of the decorating team, highlighting their experience and qualifications.
Think Inside the Box Marketing Conference Oct 2014Rodrigo Padilla
This document outlines the agenda and objectives for the Think Inside the Box annual direct marketing conference held by Canada Post. The conference aimed to raise awareness of and consideration for Canada Post's services among senior marketing professionals, advertising professionals, and print/e-commerce/direct mail partners. The 2014 conference was a success, reaching the maximum registration of 550 people and hosting 450 attendees, making it the highest turnout to date. The agenda included speeches from Canada Post executives and breakout sessions on topics like the role of print in a digital world and insights from neuroscience on direct mail.
The Real Estate Classified is a real estate website attracting thousands of consumers looking to move into local business districts throughout NJ each month.
The Real Estate Classified has developed a local business marketing tool that shares business ads and pages to new customers moving into NJ business districts. Take advantage by having your business introduced first. http://therealestateclassified.com/default.asp.pg-zipcodelease
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Top 20 Most Popular Project Management SoftwareCapterra
This document compares and summarizes 20 top project management software options. It provides information on each software such as social media followers, number of users and customers, vendor size, pricing, and reviews. The top 5 software by total customers are listed as Microsoft Project, Basecamp, Podio, Freedcamp, and Teamwork Project Manager. The top 5 by total users are Atlassian, Microsoft Project, Basecamp, Smartsheet, and Zoho Projects. The top 5 by social media followers are Basecamp, Trello, Asana Project Manager, Podio, and TeamPulse.
The Science of Getting More Respect for Your B2B Technology Products/ServicesAl Shultz Advertising
In B2B tech marketing it's not enough to just "get your name out there." You also need to differentiate and build RESPECT for your products/services in the target audience. And most tech B2B marketing doesn't do a very good job of that. Here's a more intelligent, more effective way of marketing tech products and getting more sales.
Ensemble b2b Segmentation and relative targettingHervé Gonay
A growing number of b-to-b marketing and sales leaders are incorporating the concept of Segmentation and relative targeting into their planning strategies. Ensemble BtoB et Siruis Decisions have seen some confusion around what factors should drive a relative targeting exercise.
Top 20 Most Popular Church Management SoftwareCapterra
This document provides information on 20 different church management software programs. It lists details for each program such as pricing, features, number of members and customers, and reviews. The software programs range in price from free to over $1000 per month. They provide a variety of tools for tasks like membership management, financial management, communication and scheduling. Many received positive reviews for being easy to use and helpful for organizing church activities and information.
Mintigo: The Savvy Marketer's Guide to B2B SegmentationMintigo1
THE SAVVY MARKETERS GUIDE TO B2B SEGMENTATION
Experts agree that segmentation will increase your clicks. So why do the majority of B2B marketers still not segment? It’s because there are infinite ways to slice and dice a list…and that’s overwhelming for anyone.
View this presentation to learn the new rules of segmentation. Rules that get you maximum clicks for minimum work. Whether you use Mintigo or not, these unique rules will boost your results before your next campaign. Learn:
-When you need a new segment and when you don’t
-The secret recipe you need for every segment
-How to validate and refine segments with every campaign
This document outlines tips and strategies for B2B sales, presented by Mark Elliott of VA Partners. It discusses selecting target customers based on where benefits match up best, determining the optimal sales type (direct, channel, etc.), and generating inbound leads through blogs, whitepapers, and social media. The document also provides advice on sales processes, CRM tools, prospecting tactics like cold vs. warm calls, leveraging LinkedIn and Twitter, meeting planning, and additional sales resources. The overall message is to focus on quantifying value propositions, researching target organizations, and leveraging social media and other tools to drive sales success.
Non-Profit Success is All About People Connections
What can your organization expect to gain from the time and effort you invest in the LinkedIn?
Why you invest in Linkedin?
Competitive Advantage.
Engage with your current supporter.
Access to your supporters’ own networks.
Search for the people who are passionate about your cause.
Raise awareness.
Build long-term relationship.
Get require Advice.
Recruit talented professional volunteers.
Warm introduction.
Determine who you are looking for.
What you should do?
It’s not about you, it’s about your Team too.
Establish a Presence.
Market Your Linkedin Page
Customize your Status Updates
Start Networking
Starting Your Own Group
Consider Premium account.
Tell your Story.
Make it a consistent message.
It’s not about Linkedin ONLY
it’s about your Social Identity.
This document outlines Chad McCaffrey's presentation on social selling. It defines social selling as augmenting traditional sales processes with social media tools and tactics. It discusses how buyers now rely on search engines and social media for purchase decisions. The presentation then covers content marketing as the foundation, the four C's of content marketing, and defines a social sales funnel with four stages: soft engagement, direct engagement, pitching, and closing. It provides examples of social tactics like social proximity, social listening, and social surrounding. It concludes by discussing PostBeyond's social selling enablement tools.
Social media 101 basics calendar and engagment by danae johnsonDanaeJohnson4
Social media basics are imperative especially as a nonprofit when advocating, engaging, and promoting your brand. Learn about Habitat for Humanity social media best practices, how to create an effective social media editorial calendar for you and your team, marketing through Instagram and Facebook, and how to use the live feature to host virtual events.
The document is a summary of an Entrepreneurship 101 presentation on sales. It discusses putting fun in the sales funnel by understanding the customer buying process, using a CRM system daily to track leads and opportunities, being held accountable to metrics in the sales funnel, and growing a sales team. The agenda includes understanding the buying process, getting a CRM, using it daily, being accountable to the funnel, growing the team, and taking questions.
Sales fundamentals for startups including Buyer Behaviour, Value Proposition, Targets, Types of Sales, Inbound Leads, Process Tools, CRM, Cold Call vs. Warm Call, Social Selling, Other Sales Tactics, Meeting Plans, and International Sales.
Nicole Nicolay presents an 8 step content plan for real estate agents using WordPress. The steps include strategizing content by targeting and strengths, brainstorming post ideas, bookmarking resources, scheduling posts, posting and distributing content, engaging with readers, and adjusting based on analytics. Example content strategies are provided like geographic, sphere, and niche marketing. Resources like Alltop, Regator, Google+ Sparks and Google Alerts are recommended for bookmarking.
This case study demonstrates how WSI Internet Marketing Consultants Peter and Vin DeCrescenzo were able to increase the web presence, website traffic and market share for Mardi Gras Casino in Florida and West Virginia through their digital marketing program.
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016 Burns Marketing
This document summarizes Matt Lacuesta's presentation on integrating SEO into other marketing functions at the SEMPO Cities Kansas City event. It discusses how activities in areas like sales, customer service, public relations, social media, paid search, and content can be enhanced to further SEO goals. For each area, it outlines what is already being done and provides suggestions for how to "take it further" by leveraging SEO best practices. The presentation aims to help attendees look for opportunities to better integrate SEO into their existing processes across different marketing channels.
Thinq a guide to growing your business onlineTHINQ, Inc.
A comprehensive guide for small business entrepreneurs to grow their business through online marketing solutions. THINQ covers a wide-spread approach to leveraging all available online marketing resources to get your brand and message to new prospective buyers. Low cost, low management, with a measurable results to evaluate how effective your marketing dollars are producing sales. Learn how more online marketing as traditional marketing channels, such as print ads, direct mail, cold calling, tv, and billboard ads are becoming outdated and ineffective.
This document outlines 5 steps to increase profitability for real estate agents and brokerages: 1) Be found by potential clients online through search engines, listing sites, and social media; 2) Be connected by engaging with clients early in their home search process and providing helpful information; 3) Be involved in the local community as a neighborhood expert; 4) Recruit a great team of agents; 5) Give agents good tools to do their work online like websites and CRM software. It then discusses each step in more detail.
This document provides information about Atlanta Christmas Decorating, a company that offers commercial and residential decorating services. It lists the types of properties they decorate, including malls, offices, senior living communities, and more. It also describes the services offered, such as decorating assessments, design, sourcing, installation, and storage. Brief biographies are provided for the key members of the decorating team, highlighting their experience and qualifications.
Think Inside the Box Marketing Conference Oct 2014Rodrigo Padilla
This document outlines the agenda and objectives for the Think Inside the Box annual direct marketing conference held by Canada Post. The conference aimed to raise awareness of and consideration for Canada Post's services among senior marketing professionals, advertising professionals, and print/e-commerce/direct mail partners. The 2014 conference was a success, reaching the maximum registration of 550 people and hosting 450 attendees, making it the highest turnout to date. The agenda included speeches from Canada Post executives and breakout sessions on topics like the role of print in a digital world and insights from neuroscience on direct mail.
The Real Estate Classified is a real estate website attracting thousands of consumers looking to move into local business districts throughout NJ each month.
The Real Estate Classified has developed a local business marketing tool that shares business ads and pages to new customers moving into NJ business districts. Take advantage by having your business introduced first. http://therealestateclassified.com/default.asp.pg-zipcodelease
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Top 20 Most Popular Project Management SoftwareCapterra
This document compares and summarizes 20 top project management software options. It provides information on each software such as social media followers, number of users and customers, vendor size, pricing, and reviews. The top 5 software by total customers are listed as Microsoft Project, Basecamp, Podio, Freedcamp, and Teamwork Project Manager. The top 5 by total users are Atlassian, Microsoft Project, Basecamp, Smartsheet, and Zoho Projects. The top 5 by social media followers are Basecamp, Trello, Asana Project Manager, Podio, and TeamPulse.
The Science of Getting More Respect for Your B2B Technology Products/ServicesAl Shultz Advertising
In B2B tech marketing it's not enough to just "get your name out there." You also need to differentiate and build RESPECT for your products/services in the target audience. And most tech B2B marketing doesn't do a very good job of that. Here's a more intelligent, more effective way of marketing tech products and getting more sales.
Ensemble b2b Segmentation and relative targettingHervé Gonay
A growing number of b-to-b marketing and sales leaders are incorporating the concept of Segmentation and relative targeting into their planning strategies. Ensemble BtoB et Siruis Decisions have seen some confusion around what factors should drive a relative targeting exercise.
Top 20 Most Popular Church Management SoftwareCapterra
This document provides information on 20 different church management software programs. It lists details for each program such as pricing, features, number of members and customers, and reviews. The software programs range in price from free to over $1000 per month. They provide a variety of tools for tasks like membership management, financial management, communication and scheduling. Many received positive reviews for being easy to use and helpful for organizing church activities and information.
Mintigo: The Savvy Marketer's Guide to B2B SegmentationMintigo1
THE SAVVY MARKETERS GUIDE TO B2B SEGMENTATION
Experts agree that segmentation will increase your clicks. So why do the majority of B2B marketers still not segment? It’s because there are infinite ways to slice and dice a list…and that’s overwhelming for anyone.
View this presentation to learn the new rules of segmentation. Rules that get you maximum clicks for minimum work. Whether you use Mintigo or not, these unique rules will boost your results before your next campaign. Learn:
-When you need a new segment and when you don’t
-The secret recipe you need for every segment
-How to validate and refine segments with every campaign
Many start-ups have great ideas but struggle when it comes time to bring the product to market and have difficulty in selecting a market to focus on. Defining your optimal target market and identifying the ideal prospect will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more business.
In this program we’ll cover:
• Comparing mass marketing to target marketing
• How segmentation can improve your market position
• Practical ideas to segment and prioritize market opportunities
• Developing detailed customer profiles that will improve sales
• Learn the stages of the customer buying process
• How incorporate target marketing into your overall strategy
Stephen N. Davis, Principal and Founder of The CXO Advisory Group (http://www.cxoadvisorygroup.com/about-us/Stephen-Davis.htm), advises businesses on how to optimize and improve operations, accelerate sales and profits, and seize the most attractive growth opportunities. Steve has worked with companies in North America, Europe and Asia to assist them in establishing US market operations, strategic alliances, joint ventures, business development and sales management. He has also assisted clients with due diligence and preparation for venture financing.
This document discusses different frameworks for online marketing research and segmentation. It provides details on 5 key techniques for segmenting customers: (1) demographics, (2) current and predicted customer value, (3) customer lifecycle groups, (4) RFM analysis, and (5) multi-channel customer behavior. It then discusses performance metrics and segmentation strategies for different online business models, including eCommerce/retail sites, lead generation sites, advertising/media sites, and customer support sites. The goal is to understand customers at a deeper level in order to create targeted marketing strategies and content for each segment.
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
This document discusses B2B buyer behavior and the B2B buying decision process. It covers why companies buy, what motivates them, the buying center, consumer and B2B buying decision processes. It also discusses B2B market segmentation, including geographic, demographic, psychographic and industrial segments. The document presents a model for B2B market segmentation that scores segments on attributes to determine their overall attractiveness.
This document outlines an agenda for a B2B marketing summit on account-based marketing segmentation. The summit will cover building a priority account list, segmenting techniques, and goal setting. It discusses gathering stakeholders to identify the most valuable customer accounts and attributes to focus on. The process of prioritizing, iterating, and maintaining the account list is described. Finally, it discusses connecting marketing technologies to different goal types like engagement, attraction, and conversion for each account segment.
The document discusses strategies for using a variety of social media channels and owned media to promote a business. It recommends auditing existing content, enabling sharing features, ensuring key information is up to date, selecting the most relevant channels, repackaging content for different platforms, engaging audiences, and linking all channels together. The goal is to build an optimized social media palette to effectively distribute business messaging.
5 punti per capire il social adatto al Business B2BCeremit srl
La scelta del canale social su cui puntare per il proprio business b2b è una scelta importante perché successivamente il presidio richiede investimento di tempo, risorse umane e denaro.
In 5 punti vi aiuto a scoprire quello che è più adatto al nostro business.
The document discusses how to segment business-to-business (B2B) customers using wallet size and share of wallet metrics. It recommends creating a wallet matrix to analyze customers and prospects, and using segmentation data to develop strategic sales and marketing plans, including defining target markets, allocating sales teams, and setting acquisition and development targets. The goal is to integrate sales and marketing actions using an actionable, data-driven process.
Taking Out The Guesswork: the importance of analytics, hosted by SitecoreSitecore
Key takeaways from the webinar include:
- Why analytics and insight is essential in managing customer experiences
- How the latest tools ensure that you can get omnichannel insight
- How to take the time and effort out of using analytical tools to optimise conversions
- How brands, like FirstPort and Red Carnation Hotels, are truly utilising analytics to improve online journeys and conversions
The document is an agenda for the Content Marketing ROI Summit taking place on November 10-11, 2015 in Sydney, Australia. The summit will bring together industry experts to discuss strategies and tools for measuring the effectiveness of content marketing programs. Attendees will learn how to define goals, establish metrics, use analytics to improve content, and communicate the value of content marketing to achieve management buy-in. Speakers will provide case studies on measuring content marketing ROI at organizations like Bupa and the National Library of Australia.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
LakeB2B is a 360 degree marketing agency that offers advertising agency level services at a lower cost than traditional agencies. They employ over 1,800 people with 690 focused on marketing services. LakeB2B takes a strategic, results-oriented approach to marketing and has long-term relationships with Fortune 500 companies. They offer a full range of integrated digital marketing services including branding, social media, content creation, web development, and more.
Dimensions18 is a premier Mar-Tech conference to be held in Indianapolis, Indiana April 25-26, 2018. Opportunities to sponsor range from $200 to $20,000.
30 minutes of Craigslist: Steps for posting buyer and seller adsDebraConnell
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Covers how Keller Williams associates can spend 30 minutes per day using Craigslist and increasing buyer and seller leads for their business.
5 new ideas for bringing your meeting back to a familiar location [webinar] (1)DMAI's empowerMINT.com
It’s the end of another successful meeting or event. Attendance was up, sessions were productive, exhibitors were happy and the location was ideal. You are feeling pretty good.
Then the inevitable question arises; what will you do to top this? And if your meet occurs in the same destination regularly, or rotates to the same few destinations on a reoccurring basis, keeping things attention-grabbing can be even more of a challenge.
We offer 5 tips in this 30 minute webinar to help you enliven your meetings with new ideas.
Join us to learn:
· How to best know what’s new in any destination
· How to find what is unique and off the beaten path
· How to borrow brilliance from other planners
· How to theme your event with the destination in mind
· Who to know to make it all happen!
This document outlines 7 steps to scale a consulting practice without adding overhead: 1) develop a unique point of view, 2) create repeatable products and processes, 3) use a consistent methodology, 4) establish a lead generation flow, 5) implement paid lead conversion, 6) build a partner network, and 7) document all processes. Partnering with Duct Tape Marketing provides benefits like increasing engagements, moving to retainer billing, and improving client retention.
Finding New Customers Through Engaging ContentMarketo
The document provides guidance on using content marketing to find new customers. It recommends appointing a chief content officer and managing editor to oversee content creation and promotion. Content should be created for all stages of the buyer's journey, from early to late stage. Marketers should repurpose existing content into different formats like blogs, videos and ebooks. Content performance should be regularly measured and underperforming pieces retired. The key is to publish useful content that helps customers and promotes it across owned channels and social media.
Multi Channel-Marketing for Event PlannersMichael Doane
This presentation explores ways to engage attendees using various marketing channels, how to overcome obstacles in promoting technology and activities at events, and specific examples of best practices and applications. Attendees will walk away with an understanding of today’s most meaningful marketing channels and best ways to apply these to their meetings and conferences.
Learning Objectives:
Understand available marketing channels and which channels are relevant to their attendees and members.
Develop a marketing strategy for promoting technology and activities at their events.
Launch a multi-channel marketing campaign with consistent messaging across various platforms.
8 Principles for Digital Marketing SuccessJimmy Smith
The document outlines 8 principles for digital marketing success:
1. Be analytical and base decisions on data and metrics
2. Have an organized information architecture and site structure
3. Be user-centric through usability testing and prioritizing the user experience
4. Measure all campaigns and key performance indicators to drive improvement
5. Maintain authentic and trustworthy content that avoids "bait and switch" tactics
6. Technically optimize websites for search engine optimization and findability
7. Ensure strategic alignment between goals, strategies, features and metrics
8. Express brand values holistically across all digital channels
The document discusses various metrics for measuring the performance and ROI of content marketing efforts. It begins by noting that many companies have increased content production but are struggling to demonstrate returns. It then outlines metrics for measuring content consumption, marketing pipeline impact, sales pipeline impact, and overall operations/ROI. These include metrics like page views, leads generated, opportunities influenced, production costs, and return on investment. Later sections provide a cheat sheet for sales metrics and recommendations for building a customized dashboard to track key performance indicators over time.
Kevin Guill, the Director of Digital Services at RezStream, gave a presentation on content marketing and social media strategies. He discussed developing quality, useful content according to a defined strategy and schedule. He also covered the five stages of travel and how content can assist travelers at each stage. Finally, he reviewed best practices for social media and common metrics to track engagement.
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
How to run a killer social media campaign Social Circle
The document provides an overview of how to plan and run a social media campaign using the CMI (Content Marketing Institute) framework. It discusses establishing goals and objectives, understanding your target audience through personas, developing a central story or theme, planning the process including a content calendar, and defining metrics to measure performance. The framework is demonstrated through an example of planning a quarterly content strategy around the theme of mortgages.
Top tips for working content marketing and SEO together | Content marketing c...CharityComms
Victoria Clarke, senior digital editor, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Similar to The 7 Must Attend Sales & Marketing Conferences (20)
This document summarizes the benefits of learning management software. It discusses how such software can streamline administrative tasks, improve record management, and increase learner engagement through features like social learning. Case studies show how other organizations have successfully used learning management systems to improve the learner experience and communication between students/employees and educators/employers. The document also provides an overview of the costs and potential return on investment of implementing learning management software.
This document makes the case for adopting project management software to help a business better achieve its goals. It outlines common business goals and issues with the current workflow, then discusses how project management software can help through features like communication, budget, and timeline tools. Benefits are quantified such as increased productivity and cost savings. Implementation details are provided around IT, workflow changes, and costs, with the overall goal of improved project delivery and return on investment.
18 Easy Ways To Collect B2B Software User ReviewsCapterra
For more B2B posts and articles check out Capterra's blog here: http://bit.ly/2aNXyvj
A list of amazingly easy and quick ways to collect more b2b software user reviews for your Capterra software listing.
For more B2B articles and posts check out Capterra's blog here: http://bit.ly/2aNXyvj
Learn how to see success from B2B email follow-up strategies by check out these fantastic examples and best practices.
This document summarizes and compares the pricing and key features of 7 cheap marketing automation software solutions that cost less than $300 per month. They include Autopilot starting at $4/month, SimplyCast at $99/month, Spokal at $49/month, Nurture at $95/month, Constant Contact at $45/month, Ontraport at $297/month, and Genoo starting between $199-274/month depending on pricing structure. The summary highlights the number of contacts, users, and other limitations of the lowest pricing tiers for each software.
The Ultimate Review of Construction Project Management Methodologies Capterra
Want to know all the different ways managers can approach construction projects? Here's our massive guide to construction project management methodologies.
For more project management articles, check out Catperra's blog here: http://bit.ly/2azJk19
6 Steps for Getting More Leads From Your B2B BlogCapterra
This document outlines 6 steps to get more leads from a B2B blog: 1) Measure what content converts leads, 2) Test different topic areas to target different parts of the sales cycle, 3) Test different calls-to-action on content, 4) Test different content types like videos or infographics, 5) Test different keywords to find higher quality leads, and 6) Test promoting content on different social networks. Measuring analytics and continually testing different strategies is key to optimizing lead generation from a company blog.
10 of the Top Agile Project Management SoftwareCapterra
Maybe you run your Agile team with Kanban. Or a white board. Or with prayer.
Whatever you do now, Agile project management software will probably make your processes better.
Check out these seven top options.
For more articles on project management check out Capterra's blog here: http://bit.ly/2azJk19
The Top 10 Free and Open Source Project Management Software For Your Small Bu...Capterra
This document summarizes and compares 10 free and open source project management software options for small businesses. It provides details on the key features and limitations of each option, including the number of users allowed, storage limits, pricing plans, and specialized tools. Harvest, Zoho Projects, Bitrix24, Trello, 2-Plan, Asana, MeisterTask, GanttProject, Orange Scrum, and Freedcamp are all highlighted and their pros and cons discussed.
The document outlines six mistakes to avoid when making a project schedule: 1) Not defining the project's purpose and goals; 2) Failing to establish requirements; 3) Getting estimates without communicating with the team; 4) Giving inexact estimates due to stakeholder pressures; 5) Not managing risks; 6) Being inflexible and not allowing for improvisation. The document stresses the importance of proper planning and scheduling for a project's success and avoiding these mistakes.
The document discusses and compares various software tools for collaboration including chat software, project management software, and collaboration software. For chat software, it summarizes Slack, Fleep, Moxtra, Rocket.Chat, and HipChat; for project management software it summarizes LiquidPlanner, Atlassian Jira + Confluence, Wrike, Asana, and Pivotal Tracker; and for collaboration software it summarizes Samepage, XWiki, Blazedesk, eXo Platform, and Bitrix24, providing the pricing, intended users, and key features of each. The document aims to help readers identify the right collaboration tools to keep teams on track.
Is AutoCAD too expensive for your company? Consider these seven alternatives instead.
Autodesk is a juggernaut in the drafting industry—and they know it. While they tend to produce sleek, full-featured products, they come at a high cost.
Original post at http://blog.capterra.com/top-7-autocad-alternatives/?utm_medium=social&utm_campaign=slideshare&utm_source=linkedin
3 Project Management Taboos You Should BreakCapterra
Sometimes project managers give good advice—and sometimes they really don’t.
There are project management taboos out there that are not necessarily productive for your team.
In fact, if you’re rigidly abiding by them, you’re likely losing out on opportunities to make your team more productive or, at worst, hurting your final deliverable.
Taken from: http://blog.capterra.com/project-management-taboos-you-should-break/
Top 20 Most Popular Electronic Health Record SoftwareCapterra
This document provides information on the top 20 electronic health record (EHR) software programs. It lists the software name and various metrics for each, such as number of users and customers, vendor size, pricing information, social media presence, and reviews. It also provides summaries of the top 5 software programs by total customers, total users, and social media followers.
The document compares 20 top accounting software programs based on various metrics like pricing, social media followers, number of users and customers, vendor size, and platform. It lists QuickBooks, FreshBooks, and Sage as the top 3 programs in terms of total customers, and QuickBooks, FreshBooks, and Sage as the top 3 in terms of total users. For social media followers, the top 5 are NetSuite, Oracle Financials, FreshBooks, Xero, and SAP.
3. 1. Scale Together: Sasstr Annual
• Great if you’re in SaaS
• Three days of content with over 250 speakers
4. 1. Scale Together: Sasstr Annual
Sessions to Attend:
• Making Marketing + SEM Work
• How 10 Million Freemium Users Built Our Enterprise Sales
• The Customer is Still Always Right: Critical B2B Lessons for
SaaS
• The Biggest Vertical SaaS Success Story of All Time
• Top 10 VP of Sales Lessons Learned Scaling to $100m+ ARR
5. 1. Scale Together: Sasstr Annual
Date: February 7-9, 2017
Price: $799.00-$2,549.00
Location: Bill Graham Civic Auditorium, San Francisco
CA
Key Speakers: Naval Ravikant, Jason Lemkin, Harry
Glaser, Diane Greene
9. 2. SearchLove
Date: February 23-24, 2017
Price: $999.00-$1,299.00
Location: The Paradise Point Resort, San Diego, CA
Key Speakers: Travis Wright, Rand Fishkin, Larry Kim
11. 3. High Five Conference
• Creative marketing summit put on by the Triangle
American Marketing Association
• Hosted in the center of the research triangle, Raleigh
12. 3. High Five Conference
Sessions to Attend:
• Integrated Marketing Communications
• Meetings Suck: Designing Better Creative Collaboration
• Applied Improv: Think, React, Go!
15. 4. Marketing Sherpa Conference
• 4 featured speakers, 14 session speakers
• Includes breakout sessions, rapid Q&A’s, and
roundtable discussions
16. 4. Marketing Sherpa Conference
Sessions to Attend:
• The Myth of the Brand Promise: How to transform your
results by connecting your value proposition with
customers’ brand expectation
• An inside look at the 7 truths of marketing IBM teaches its
5,000 global marketers
• Authentic Marketing: How The Onion built trust with
skeptical customers to grow into a $500 million brand
17. 4. Marketing Sherpa Conference
Date: March 10-13, 2017
Price: $1,495.00-$2,285.00
Location: Aria, Las Vegas, NV
Key Speakers: Scott Dinkers, Dan Briscoe, Steff Brower
19. 5. Digital Marketing Innovation Summit
• Great for salespeople and marketers
• Focuses include communication channels for
customers, SEO best practices, monetizing social
media, and crafting foolproof content marketing
strategies
20. 5. Digital Marketing Innovation Summit
Sessions to Attend:
• Content Marketing: Looking Beyond Native Advertising
• How to Monetize your Social Media Presence
• Why Perfecting your SEO Strategy is Crucial in 2017
21. 5. Digital Marketing Innovation Summit
Date: March 21-22, 2017
Price: $995.00-$2,395.00
Location: New York
Key Speakers: Scott Stanchak, Alexander Chung,
Patrick Yee
23. 6. Digital Marketing World Forum
• Two-track conference that encompasses the entire
world of digital marketing in two days
• Plenty of networking events
24. 6. Digital Marketing World Forum
Sessions to Attend:
• The powerful potential of video storytelling to engage
and inspire audiences to take action
• Mobile brand engagement- creating an emotional
attachment to your brand
• Personalisation and a better customer experience, the
holy grail for ex-commerce business?
25. 6. Digital Marketing World Forum
Date: April 3-4, 2017
Price: $317.45-$529.79 (USD)
Location: Amsterdam
Key Speakers: Adam Harter, Mike Kratochwill, Jeffrey
Regis
27. 7. Experiential Marketing Summit
• Brings together more than 1,300 marketing
professionals and experts
• Each day has different learning formats including
keynote presentations, breakouts, workshops, and
discussions
28. 7. Experiential Marketing Summit
Sessions to Attend:
• Standing out at the Super Bowl… on a modest budget
• Tinder’s guide to live events for digital brands
• Lessons from Cadillac: influencer recruitment and
engagement
29. 7. Experiential Marketing Summit
Date: May 3-5, 2017
Price: $1,365.00-$1,795.00
Location: Chicago
Key Speakers: Deborah Curtis, Helen Stoddard, Colleen
Bisconti, Alex Amado